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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Wafiq Maulana Ibrahim
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Edukasi Wisata Demak Green Garden Riko Faisal Akbar; Agung Supriyanto; Wafiq Maulana Ibrahim
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2359

Abstract

Abstrak Penelitian ini mengevaluasi upaya Destinasi Wisata DEGEGA dalam membangun citra destinasi wisata melalui implementasi strategi pemasaran menggunakan konsep 7P (product, price, place, promotion, people, process, dan physical evidence). Metode penelitian lapangan dengan pendekatan deskriptif kualitatif digunakan untuk mengumpulkan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa DEGEGA telah berhasil merancang produk wisata yang beragam dan inovatif, menyajikan harga kompetitif dengan berbagai insentif, serta memperhatikan lokasi yang mudah dijangkau. Upaya promosi dilakukan melalui berbagai saluran seperti door to door, media cetak, iklan, dan media sosial. Perhatian terhadap pelatihan karyawan guna meningkatkan profesionalisme pelayanan, proses yang memudahkan pengalaman wisatawan, dan pembangunan fisik yang menarik menjadi poin positif dalam citra DEGEGA.  Namun, penelitian juga mengidentifikasi sejumlah faktor penghambat yang meliputi keterbatasan daya tarik wisata, kerusakan pada wahana, persepsi masyarakat terkait harga yang dianggap tinggi, serta kendala dalam promosi online dan kinerja karyawan. Masalah infrastruktur, fasilitas yang terbatas, dan kurangnya pengembangan desain tata letak juga menjadi tantangan yang dihadapi DEGEGA.  Kesimpulannya, kesuksesan DEGEGA dalam membangun citra destinasi bergantung pada kemampuannya mengatasi hambatan-hambatan tersebut, sambil terus meningkatkan kualitas produk, layanan, dan promosi yang ditawarkan. Perbaikan pada infrastruktur dan fasilitas serta perencanaan yang lebih baik dalam desain tata letak menjadi penting dalam meningkatkan daya tarik dan kesan positif bagi pengunjung destinasi ini.
Strategi Adaptasi Mahasiswa Gen Z terhadap Trend Velocity dalam Pembelajaran dan Kehidupan Sosial Wafiq Maulana Ibrahim; Dany Miftah M. Nur
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.4991

Abstract

In the digital era marked by the acceleration of trend Velocity changes, especially through platforms such as TikTok, Generation Z students are required to have high adaptability to face challenges in learning and social life. This study aims to explore the adaptation strategies implemented by Gen Z students in responding to the rapid changes in trends, both in academic contexts and social interactions on campus. With a qualitative descriptive approach, data were collected through direct and indirect interviews and open questionnaires via Google Form. Informants were selected purposively, namely those who are active in digital learning and campus organizational activities. The results show that students utilize digital media to create educational content such as learning videos, vlogs, and digital campaigns, and are able to manage the content production process efficiently following the latest trends. Socially, they are active in organizing and interacting through digital communities, showing short, fast, and platform-based communication patterns. Campus organizations become a space for developing soft skills and digital networks. In conclusion, Gen Z students are adaptive to the dynamics of digital trends through the use of technology, content creativity, and integration of online-offline activities. They rely on platforms such as YouTube, Google Scholar, and e-learning, and are active in building social networks. However, they also face challenges in the form of digital distractions and existential pressures that are addressed through selective time and information management strategies.
Model Sosialisasi dan Edukasi Kearifan Lokal Pasar Sarwono sebagai Laboratorium IPS Mahasiswa Wafiq Maulana Ibrahim; Saila Mizab Rifdal Kafili; Muhammad Fani Chakim; Agung Supriyanto; Noor Fatmawati
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5703

Abstract

This This community service activity aims to optimize the utilization of local wisdom at Pasar Sarwono in Wonosoco Village, Kudus, as a Social Studies (IPS) learning laboratory for university students through socialization and educational programs. The method used is a community service approach with descriptive qualitative techniques, including Focus Group Discussions (FGD), literature review, and field observations. The results show that Pasar Sarwono holds great potential in strengthening contextual learning through direct practice, such as social interaction, a traditional economic system using wooden coins, the use of traditional Javanese clothing (lurik), and the preservation of local culture such as Wayang Klitik performances. Educational strategies were implemented through socialization with the community and village stakeholders, student field visits, and academic reflection. However, the program faced several challenges, including limited community awareness of the educational value of local culture, insufficient human resources among educators, and geographic and administrative constraints. These findings underscore the importance of integrating higher education with local communities to foster students’ social character and preserve cultural heritage. Ethnopedagogy and constructivism serve as the theoretical foundations in developing contextual and relevant Social Studies education in the era of globalization. It can be concluded that this traditional market functions not only as a center of economic activity but also as an educational space rich in local cultural values, such as the use of wooden coins, traditional lurik attire, and traditional culinary offerings.
Co-Authors Agung Supriyanto Dany Miftah M. Nur Muhammad Fani Chakim Noor Fatmawati Riko Faisal Akbar Saila Mizab Rifdal Kafili