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All Journal Jurnal Riset Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Adinda Eka Bunga Lestari
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PEMBELIAN PADA BISNIS RITEL: LITERATURE REVIEW Adinda Eka Bunga Lestari; Rizqulloh Bayu Prakoso; Maulidya Khoirunnisa; Kevira Eris Andini; Andrea Cenda Kayle Sudharno; Rusdi Hidayat; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2922

Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pembelian dalam konteks bisnis ritel di Indonesia. Dengan menggunakan pendekatan kualitatif berbasis studi literatur, penelitian ini mengevaluasi sejauh mana variabel kualitas pelayanan, yang meliputi keandalan, ketanggapan, empati, jaminan, dan keberwujudan, bersama dengan harga, memengaruhi pengalaman pembelian konsumen. Hasil penelitian menunjukkan bahwa baik kualitas layanan maupun harga memberikan dampak yang signifikan positif dan signifikan terhadap kepuasan pembelian. Kualitas pelayanan menjadi variabel yang paling dominan dalam meningkatkan kepuasan, sementara harga yang sesuai dengan nilai produk memberikan dampak tambahan yang signifikan. Penelitian ini memberikan wawasan bagi perusahaan ritel untuk memprioritaskan kualitas pelayanan dan strategi menetapkan harga yang bersaing untuk memberikan pengalaman berbelanja yang menyenangkan.
Determinan Firm Value Berdasarkan Good Corporate Governance, Investment Opportunity Set, dan Firm Size Adinda Eka Bunga Lestari; Jojok Dwiridotjahjono
Jurnal Riset Akuntansi Vol. 4 No. 2 (2026): May :Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i2.3851

Abstract

This study aims to examine the effect of Good Corporate Governance, Investment Opportunity Set, and Firm Size on Firm Value in banking companies listed in the LQ45 index during the 2020–2025 period. The research employed a quantitative approach using secondary data obtained from the annual reports and financial statements of selected companies. The sampling technique used purposive sampling based on predetermined criteria, resulting in banking companies that consistently met the research requirements during the observation period. Data analysis was conducted using multiple linear regression with the assistance of EViews software. The findings indicate that all independent variables simultaneously have a significant effect on Firm Value. Partially, the audit committee and Investment Opportunity Set significantly affect Firm Value, while independent commissioners and Firm Size do not show a significant effect. These results suggest that effective supervisory mechanisms and investment growth opportunities are important considerations for investors in evaluating banking companies and making investment decisions.
Co-Authors Andrea Cenda Kayle Sudharno Jojok Dwiridotjahjono Kevira Eris Andini Lidya Veronica Christy Rihidima Maulidya Khoirunnisa Rizqulloh Bayu Prakoso Rusdi Hidayat