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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Kevira Eris Andini
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Economics, Econometrics & Finance

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Optimalisasi Peran HRD Dalam Meningkatkan Produktivitas Dan Profitabilitas Di PT Sentralsari Primasentosa Kevira Eris Andini; Lia Nirawati
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.772

Abstract

This study aims to analyze the role of Human Resource Development (HRD) in enhancing productivity and profitability at PT Sentralsari Primasentosa. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation reviews related to the company’s HRD policies and strategies. The results indicate that optimizing the role of HRD through technical training, strengthening interpersonal relationships, effective recruitment, and fostering a productive work culture significantly impacts employee productivity. Increased productivity contributes to operational efficiency and employee satisfaction, ultimately supporting the company's profitability. This study recommends strengthening sustainable training programs, implementing HR technology, and leadership development to ensure the company’s continued performance.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PEMBELIAN PADA BISNIS RITEL: LITERATURE REVIEW Adinda Eka Bunga Lestari; Rizqulloh Bayu Prakoso; Maulidya Khoirunnisa; Kevira Eris Andini; Andrea Cenda Kayle Sudharno; Rusdi Hidayat; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2922

Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pembelian dalam konteks bisnis ritel di Indonesia. Dengan menggunakan pendekatan kualitatif berbasis studi literatur, penelitian ini mengevaluasi sejauh mana variabel kualitas pelayanan, yang meliputi keandalan, ketanggapan, empati, jaminan, dan keberwujudan, bersama dengan harga, memengaruhi pengalaman pembelian konsumen. Hasil penelitian menunjukkan bahwa baik kualitas layanan maupun harga memberikan dampak yang signifikan positif dan signifikan terhadap kepuasan pembelian. Kualitas pelayanan menjadi variabel yang paling dominan dalam meningkatkan kepuasan, sementara harga yang sesuai dengan nilai produk memberikan dampak tambahan yang signifikan. Penelitian ini memberikan wawasan bagi perusahaan ritel untuk memprioritaskan kualitas pelayanan dan strategi menetapkan harga yang bersaing untuk memberikan pengalaman berbelanja yang menyenangkan.
Menghadapi Tantangan Global Dalam Perencanaan Bisnis: Strategi Untuk Mengatasi Kompleksitas Pasar Global Kevira Eris Andini; Clarissa Diva Elvaretta; Putry Meysa Selvina; Laura Faradina Wally; Rusdi Hidayat N; Maharani Ikaningtyas
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.1372

Abstract

This research entitled "Facing Global Challenges in Business Planning: Strategies for Overcoming Global Market Complexity" has the aim of investigating and developing effective strategies for overcoming global market complexity in business planning. With ever-growing challenges in the global market, such as economic fluctuations, regulatory changes, and intense competitive dynamics, it is important for companies to have adaptive and effective strategies. Using literature reviews to collect and analyze data from various books, journals, and reports related to the research subject is the core of this qualitative research strategy. The term "international marketing" describes any type of advertising that reaches more than one country. It is common practice for entrepreneurs to write detailed documents outlining the history, current state, and future projections of their company. This document is known as a business plan. The findings of this research indicate that effective corporate planning techniques have a significant impact in overcoming global difficulties
Co-Authors Adinda Eka Bunga Lestari Andrea Cenda Kayle Sudharno Clarissa Diva Elvaretta Laura Faradina Wally Lia Nirawati Lidya Veronica Christy Rihidima Maharani Ikaningtyas Maulidya Khoirunnisa Putry Meysa Selvina Rizqulloh Bayu Prakoso Rusdi Hidayat Rusdi Hidayat N