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All Journal Abdimas Universal Golden Ratio of Auditing Research
Ningrum, Ayu Lestari Setia
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran UMKM di Desa Lubuk Enau Melalui Media Banner dan Google Maps Chandra, Icha; Rizki, Sutra Meilani; Hakim, Malik; Ningrum, Ayu Lestari Setia; Karaihandak, Wiradinata; Pebriani, Reny Aziatul; Hildayanti, Siti Komariah; Kospa, Herda Sabriyah Dara
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.550

Abstract

This Thematic Real Work Lecture (KKN) aims to help Micro, Small and Medium Enterprises (MSMEs) in Lubuk Enau Village in improving marketing strategies through the use of Banner Media and Google Maps. MSMEs in this village face challenges in reaching a wider market due to limited accessibility and lack of knowledge about digital marketing technology. Therefore, the KKN team took the initiative to introduce and implement two promotional media that could significantly increase business visibility. Through this activity, the KKN team provides training and assistance to MSMEs on how to design and install effective banners, as well as how to register and optimize their business locations on Google Maps. The KKN team successfully provided training and mentoring to 31 MSMEs, which resulted in increased business visibility through the installation of attractive banners and location registration on Google Maps. The enthusiasm of MSME actors for digital marketing increased, which is expected to strengthen relationshio with consumers and support local economic growth. This activity is an example of the implementation of a marketing strategy that can be adopted by other villages with similar characteristics.
Integration of Green Accounting, Sustainability Disclosure, and Stakeholder Engagement on Company Performance Ningrum, Ayu Lestari Setia; Hendarmin, Rum; Pebriani, Reny Aziatul
Golden Ratio of Auditing Research Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v6i2.1855

Abstract

This study analyzes the effects of green accounting integration, sustainability disclosure, and stakeholder engagement on company performance in the basic and chemical sectors listed on the Indonesia Stock Exchange during 2019-2023. Data were collected from 10 companies that consistently published sustainability reports for 5 years, yielding 50 report samples. Data analysis used multiple linear regression to test the effect of each variable. The results showed that green accounting integration had no effect on company performance with a significance value of 0.154 (>0.05). Sustainability disclosure also did not affect company performance, with a significance value of 0.824 (>0.05). Meanwhile, stakeholder engagement had an effect on company performance with a significance value of 0.001 (<0.05). Simultaneously, the three variables had a significant effect on company performance, with a significance value of 0.006 (<0.05) and an F table of 2.806, indicating that F count > F table (4.733 > 2.806), suggesting that the independent variables could explain variations in company performance. This research provides empirical evidence that sustainability practices such as green accounting and sustainability disclosure can improve company performance. However, stakeholder engagement requires a more integrated strategic approach to achieve significant impact. These results can guide company managers in designing effective sustainability policies.
Co-Authors Chandra, Icha Hakim, Malik Hendarmin, Rum Karaihandak, Wiradinata Kospa, Herda Sabriyah Dara Pebriani, Reny Aziatul Rizki, Sutra Meilani Siti Komariah Hildayanti, Siti Komariah