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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Abdimas Universal
Artalopa, Ryan
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Ketrampilan Pengrajin Mebel Melalui Pelatihan Perancangan Produk dari Limbah Hasil Produksi Arifin, Zaenal; Widiastuti, Nur Aeni; Zainudin, Achmad; Widodo, Agustina; Niamirroykhan, Achmad Syafiul; Najid, Muhammad Reza Ahsanun; Saputra, Reihan; Artalopa, Ryan
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.1910

Abstract

Jepara Regency's leading products are carvings and furniture. These superior products are concentrated in Ngabul Village and Sukodono Village, Tahunan District, Jepara Regency. The partners in this service are Srijaya Indofurniture and I-Design Furniture which operates in the furniture sector and is already on an export scale. Even though partners have exported, they also experience several problems, one of which is the management aspect, namely: a) there are still difficulties in analyzing production planning so that a lot of raw materials are wasted and b) lack of partner knowledge in processing wood waste into products of marketable value. The methods used to overcome this problem are socialization of activities, training on processing furniture waste, mentoring, monitoring and evaluation of activities. The results of this activity are for partner employees to increase their knowledge in processing furniture waste into products with sales value and aesthetics.
Pentingnya Packaging Yang Menarik Dan Ditigal Marketing Pada Kerupuk Lala 73 Fajrie, Mahfudlah; Permatasari, Citra; Zahro, Nafissatus; Artalopa, Ryan; Fibrian Noor, Isnan; Putri Zuniawati, Eka; Rizqi Afrizal, Edo; Nur Asri, Miftakhul Huda; Bahrul Ilmi, Muhammad; Fatkhurridlo Mahendra, Muhammad; Tiyas, Puspitaning; Khalif Akbar, Tyas Wahyudi; Rizieq Hussain, Muhammad; Rohmah, Ainur; Fathur Rohman, Muhammad Zidan; Amanda, Lisna
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i2.12118

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih menarik serta menerapkan strategi digital marketing. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini mencakup observasi, pendampingan, pelatihan, dan evaluasi terhadap pelaku UMKM. Hasil penelitian menunjukkan bahwa pembaruan pada desain label dan kemasan mampu meningkatkan daya tarik produk, sedangkan pemanfaatan platform digital seperti TikTok, Facebook, dan marketplace lainnya berhasil memperluas jangkauan pasar. Dengan strategi pemasaran digital yang tepat, produk UMKM berpotensi lebih dikenal luas dan memiliki peluang yang lebih besar dalam meningkatkan penjualan.
Co-Authors Achmad Zainudin, Achmad Agustina Widodo Ainur Rohmah, Ainur Amanda, Lisna Bahrul Ilmi, Muhammad Fathur Rohman, Muhammad Zidan Fatkhurridlo Mahendra, Muhammad Fibrian Noor, Isnan Khalif Akbar, Tyas Wahyudi Mahfudlah Fajrie Najid, Muhammad Reza Ahsanun Niamirroykhan, Achmad Syafiul Nur Aeni Widiastuti Nur Asri, Miftakhul Huda PERMATASARI, CITRA Putri Zuniawati, Eka Rizieq Hussain, Muhammad Rizqi Afrizal, Edo Saputra, Reihan Tiyas, Puspitaning Zaenal Arifin Zahro, Nafissatus