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Dilema Generasi Z: Antara Patriotisme dan Godaan Produk Asing Rizki, Hafidh; Sasongko, Rolan Mart; Saraswati, Yudhistira; Balqis, Fadhila
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.204

This abstract presents findings on the dilemma faced by Generation Z in Indonesia, who are torn between maintaining patriotism and loyalty to local products, and the strong allure of foreign products promoted through social media. This study aims to examine the extent to which the phenomenon of "Fear of Missing Out" (FoMO) and patriotism influence the purchase intentions of Generation Z students at Universitas Pembangunan Nasional "Veteran" Yogyakarta. Using a Structural Equation Modeling (SEM) approach, the results indicate that both patriotism and FoMO play a significant role in shaping the intention to purchase local products, although FoMO does not function as a mediator. These findings are essential for policymakers and business practitioners to develop smart marketing strategies, combining FoMO elements and enhancing patriotic sentiments to boost preference for local products. This provides new insights into efforts to promote domestic product consumption amidst the challenges of globalization and the penetration of foreign products.Indonesia's

Digital Transformation and Agility as Drivers of Sustainable Business Performance: The Mediating Role of Legality in Indonesian SMEs Sasongko, Rolan Mart; Budi , Ryan Setya; Adiyatna, Hafidh Rifky; Mubarok, Alvian Alvin
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 07 (2025): July 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i07.1025

This study investigates how digital transformation and organizational agility influence sustainable business performance in Indonesian Small and Medium-sized Enterprises (SMEs), emphasizing the mediating role of legality. Drawing on dynamic capabilities theory, the research explores how digital technologies and agile practices contribute to resilience and long-term competitiveness. Using a quantitative approach, data were collected from 453 SMEs across Yogyakarta through structured questionnaires administered in hybrid offline-online sessions. Thematic analysis via NVivo revealed a conceptual framework positioning agility as a critical mediator between digital adoption and business sustainability. The findings highlight that SMEs leveraging digital tools demonstrate greater responsiveness, operational flexibility, and innovation capacity. Notably, legal compliance emerged as a foundational enabler: legally registered SMEs were more effective in adopting digital strategies, accessing institutional support, and navigating regulatory environments. This underscore the role of legality not only as a contextual factor but as a strategic asset enhancing digital and agile capabilities. The study contributes to entrepreneurial strategy literature by integrating digital transformation, agility, and legality into a cohesive model for sustainable SME performance. Practical implications suggest that SMEs should prioritize digital investment alongside legal formalization to maximize their strategic agility and long-term success in volatile markets.

RESPONS PEMUDA PEDESAAN TERHADAP KEBIJAKAN PEMBANGUNAN DAERAH DALAM KETERSEDIAAN LAPANGAN KERJA Saraswati, Yudhistira; Sasongko, Rolan Mart; Adiyatna, Hafidh Rifky; Yuliana, Hesty; Rivandi S, Muh
Jurnal Ilmiah Administrasi Pemerintahan Daerah Vol 17 No 1 (2025): Innovative Governance (In Progres)
Publisher : Institut Pemerintahan Dalam Negeri (IPDN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jiapd.v17i1.5326

Development inequality remains a persistent issue in many regions, often stemming from imbalanced policy implementation and regional disparities. Youth, as a socially and economically vulnerable group, are particularly affected by such conditions. This study aims to analyze the responses of young people in East Java Province to local development policies. Using a descriptive qualitative approach supported by surveys and literature review, the research explores perceptions and experiences of youth toward government-led development initiatives. The findings reveal that, overall, youth in East Java demonstrate a positive attitude toward regional development policies, acknowledging improvements in infrastructure, education, and public services. However, significant concerns remain, particularly regarding the limited and indirect impact of such policies on employment opportunities. Many young people, especially those from rural areas, express dissatisfaction with the lack of accessible jobs, which compels them to migrate to urban centers or other provinces in search of better economic prospects. This phenomenon highlights a critical gap in inclusive development planning. The study underscores the urgent need for strategic policy reforms aimed at reducing regional disparities and enhancing youth participation in local development. One recommended approach is the acceleration of development in underdeveloped areas by optimizing local potentials such as agriculture, creative industries, and rural-based manufacturing. Strengthening these sectors can not only create sustainable employment but also curb youth migration and promote balanced regional growth. The study contributes to the discourse on youth-oriented development and serves as a reference for policymakers seeking inclusive and equitable development strategies.

Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024) Wardana, Aditya; Sasongko, Rolan Mart; Adiyatna, Hafidh Rifky; Budi, Ryan Setya; Fatmayuni, Ida Ayu
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.587

This study aims to evaluate the effect of return on assets and current ratio on firm value in LQ45 indexed companies from Q1 2021 until Q3 2024. Quantitative causal-comparative design used and a census sampling of 45 companies (675 observations), This study employs Tobin’s Q as an indicator of firm value. The analysis reveals that ROA positively and significantly influences firm value, indicating that higher profitability improves investor valuation. In contrast, there is no statistically significant relationship between CR and firm value, suggesting that liquidity is not a primary driver of market valuation. Recommendations include focusing on profitability and asset efficiency to increase firm value, while future research should explore additional variables such as firm size or leverage. The limitations of this study relate to the use of Tobin's Q as a measure of firm value, whereas other methods can also be used.

RESPONS PEMUDA PEDESAAN TERHADAP KEBIJAKAN PEMBANGUNAN DAERAH DALAM KETERSEDIAAN LAPANGAN KERJA Saraswati, Yudhistira; Sasongko, Rolan Mart; Adiyatna, Hafidh Rifky; Yuliana, Hesty; ivandi S, Muh
Jurnal Ilmiah Administrasi Pemerintahan Daerah Vol 17 No 1 (2025): Innovative Governance
Publisher : Post Graduate School of Government Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jiapd.v17i1.5326

Development inequality remains a persistent issue in many regions, often stemming from imbalanced policy implementation and regional disparities. Youth, as a socially and economically vulnerable group, are particularly affected by such conditions. This study aims to analyze the responses of young people in East Java Province to local development policies. Using a descriptive qualitative approach supported by surveys and literature review, the research explores perceptions and experiences of youth toward government-led development initiatives. The findings reveal that, overall, youth in East Java demonstrate a positive attitude toward regional development policies, acknowledging improvements in infrastructure, education, and public services. However, significant concerns remain, particularly regarding the limited and indirect impact of such policies on employment opportunities. Many young people, especially those from rural areas, express dissatisfaction with the lack of accessible jobs, which compels them to migrate to urban centers or other provinces in search of better economic prospects. This phenomenon highlights a critical gap in inclusive development planning. The study underscores the urgent need for strategic policy reforms aimed at reducing regional disparities and enhancing youth participation in local development. One recommended approach is the acceleration of development in underdeveloped areas by optimizing local potentials such as agriculture, creative industries, and rural-based manufacturing. Strengthening these sectors can not only create sustainable employment but also curb youth migration and promote balanced regional growth. The study contributes to the discourse on youth-oriented development and serves as a reference for policymakers seeking inclusive and equitable development strategies.

Exploring The Effects of Creativity and Educational Support on Digital Entrepreneurial Intention Ridwan, Muhamad; Zaki, Ahmad; Mubarok, Alvian Alvin; Sasongko, Rolan Mart; Saputro, Budi Purnomo
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12826

This study examines the influence of creativity and educational support on digital entrepreneurial intentions among Indonesian students. Data was collected through an online survey involving 303 respondents, using a 5-point Likert scale to measure relevant variables. The analysis was conducted using the Partial Least Square - Structural Equation Modelling (PLS-SEM) approach with SmartPLS 3.0. The results show that creativity and educational support significantly influence digital entrepreneurial intentions. Creativity plays a key role in identifying business opportunities, while educational support enhances entrepreneurial skills. This study emphasizes the importance of integrating entrepreneurship education into academic curricula to address the high unemployment rates among university graduates in Indonesia. Adequate support from educational institutions in the form of incubation centers and seed funding is strongly recommended to facilitate the development of digital entrepreneurship among students. This research contributes to theoretical understanding and provides practical implications for entrepreneurship education in the digital era.

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