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All Journal Sodality: Jurnal Sosiologi Pedesaan JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Ketahanan Nasional Jurnal Jamu Indonesia Jurnal Socius: Journal of Sociology Research and Education J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal Ilmiah Administrasi Pemerintahan Daerah Jurnal Ekonomi dan Bisnis Digital Cerdika: Jurnal Ilmiah Indonesia Jurnal Kabar Masyarakat Indonesian Journal of Jamu Komunitas: International Journal of Indonesian Society and Culture
Yudhistira Saraswati
Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Kebutuhan Pendampingan dan Kompetensi Pendamping Pelaku Usaha Industri Jamu Ninuk Purnaningsih; Titi Mawasti; Yudhistira Saraswati
Jurnal Jamu Indonesia Vol. 2 No. 2 (2017): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (976.466 KB) | DOI: 10.29244/jji.v2i2.34

Abstract

Kabupaten Sukoharjo, Provinsi Jawa Tengah adalah pusat industri pengolahan dan pemasar jamu di Indonesia. Terdapat sekitar 60 pengusaha dan pedagang jamu (dari skala kecil, menengah, hingga besar) yang tergabung dalam Koperasi Jamu Indonesia (KOJAI). Pada tahun 2012, Kecamatan Nguter diresmikan sebagai “Kampung Jamu”. Dalam perkembangannya, industri jamu Nguter mengalami permasalahan diantarannya sulitnya mendapatkan izin edar dari Badan POM karena produk belum memenuhi standar Good Manufacturing Practices (GMP). Kemampuan para pelaku usaha, sulitnya mendapatkan bahan baku yang berkualitas dan penerapan teknologi yang sederhana menjadi penyebab utama sulitnya menghasilkan produk terstandar. Berdasarkan hal tersebut dan dalam rangka menghadapi globalisasi perdagangan, maka diperlukan pendampingan kepada pelaku usaha industri jamu. Kompetensi pendamping sangat penting perannya dalam mendampingi para pengusaha industri jamu. Kompetensi yang diperlukan pendamping antara lain pengetahuan mengenai Cara Pembuatan Obat Tradisional yang Baik (CPOTB) dan Standar Nasional Indonesia (SNI). Metode yang digunakan dalam penelitian ini adalah metode kaji tindak, yang menggabungkan antara metode survey dengan aksi pemberdayaan di masyarakat. Kegiatan dalam penelitian ini meliputi studi literatur/ dokumentasi, survey, wawancara mendalam, focus group discussion (FGD), dan workshop.
PEMODELAN PREDIKSI KONVERSI PENGGUNAAN LAHAN BERBASIS ANN-CA DI WILAYAH PERI-URBAN KABUPATEN SLEMAN Sarastika, Tiara; Yudhistira Saraswati; Riska Aprilia Triyadi; Yusuf Susena
Jurnal Tanah dan Sumberdaya Lahan Vol. 11 No. 1 (2024)
Publisher : Departemen Tanah, Fakultas Pertanian, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtsl.2024.011.1.18

Abstract

The development in the city has caused urban areas to experience significant growth due to increased activity. One of the visible changes is the change in the use of vegetated land for built-up land. The research location is in a peri-urban area of Depok and Mlati subdistrict, Sleman Regency. This research analyzed land use conversion in 2015-2020 and modeled land change predictions for the next 20 years (2025-2045) using Artificial Neural Network - Cellular Automata (ANN-CA). The ANN method used multiple output neurons to determine the probability of land use transition. CA was used to model land use change by applying transition probabilities. The source of land use data came from extracting SPOT images, and then the modeling process used QGIS Desktop 2.18.11 on the MOLUSCE plugin. The results showed that the peri-urban area experienced a decrease in agricultural and livestock land by 152.62 ha (2.52%) while building land increased by 148.74 ha (2.46%). The 2025-2045 land use conversion prediction shows that the reduction in agricultural land, plantations, and livestock will continue, and the land area for buildings and roads will increase.
Optimalisasi FoMO dalam Copywriting PAS dengan Pemanfaatan Cinta Tanah Air Rolan Mart Sasongko; Rifky Adiyatna, Hafidh; Saraswati, Yudhistira
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1033

Abstract

This research discusses the training of copywriting training and its impact on increasing sales of MSME products in Yogyakarta City. Yogyakarta. This training aims to improve participants' skills in producing effective copywriting that attracts consumers' attention. The training method involved the delivery of materials by the instructor on the importance of copywriting, techniques for creating attractive copywriting, and strategies to utilize the to utilize the "I Love Indonesian Products" tagline. Results training showed that participants were able to identify specific problems faced by consumers and offer solutions through their products using compelling copywriting. using compelling copywriting. With the use of strong taglines, such as "I Love Indonesian Products", participants were able to design copywriting copywriting sentences that attract attention and arouse curiosity in consumers. curiosity of consumers. This training has a positive impact on increasing branding and sales of MSME products in Yogyakarta City.
VILLAGE FUNDS MANAGEMENT IN THE DEVELOPMENT OF SUMBEREJO VILLAGE, BATUWARNO SUB-DISTRICT, WONOGIRI DISTRICT Saraswati, Yudhistira; Wastutiningsih, Sri Peni; Priyotamtama, P Wiryono
J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Vol. 8, No. 2, November 2023
Publisher : ipdn

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/j-3p.v8i2.3572

Abstract

Dana Desa or village funds have contributed in increasing the village's infrastructure development and community empowerment. Therefore, it must be managed and utilized appropriately. The purpose of this study is to analyze the management of the village funds in Sumberejo Village, Batuwarno District, Wonogiri Regency. This research uses a descriptive qualitative approach. Meanwhile, data collection techniques are gained through in-depth interviews, observation, and study literature. The results show that the management of village funds was designed to meet the needs and priorities of village development policies. These policies are contained in the RPJMDesa. The community manages infrastructure development through a self-management system and involves third parties on a contractual basis. On the other hand, business units manage community empowerment activities at BUMDesa. The monitoring stage only refers to the budget via the APBDesa Accountability Report, not the process. Keywords: Village Funds, Management, POAC, RPJMDesa
Pemanfaatan Dana Desa Dalam Pemberdayaan Ekonomi Masyarakat di Desa Sumberejo Saraswati, Yudhistira
Jurnal KIRANA Vol 4 No 2 (2023): Jurnal Kirana Volume 4 Nomor 2
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jkrn.v4i2.41286

Abstract

Dana desa is an effort to realize equitable distribution of development between villages and cities through infrastructure development and community empowerment. The government has budgeted the use of Village Funds to boost the rural economy. The research approach is descriptive qualitative. Data collection by observation, in-depth interviews, and literature studies. The results of the study showed that dana desa was used to community economic empowerment. Empowerment is carried out through the development of BUMDesa. The group of activities consist of the development industry at agricultural sector, provision of venture capital assistance, and the creation of a creative village economy. These activities can create jobs opportunities, develop businesses, and encourage the economy of rural communities. The impact of dana desa is to reduce unemployment, reduce the rate of urbanization, social problems solving, improve welfare, and improve environmental quality.
Perempuan dalam Nafkah Rumahtangga (Kajian di Wilayah Pertanian Lahan Kering Kabupaten Wonogiri) Saraswati, Yudhistira
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 4 No. 1 (2023): September
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v4i1.9870

Abstract

The involvement of women in household income makes a major contribution to household sustainability. In the other side, women in livelihood activities are considered only as supporters. This study aims to identify the role of women in household income. The approach was used descriptive qualitative. The location is in Wonogiri Regency where is dry land farming area. The results showed that women in farming households relied on natural and human capital, meanwhile women in non-agricultural households maximized physical and financial capital to carry out livelihood strategies. The role of women in household income as the main source of household structure, role in diversification livelihood, household business workers, remittance, and role in household resilience. Women in non-agricultural households play all of these roles, but women in farming households only support the main source of livelihood. That is because the majority of women in farming generate income in kind so that it is felt that they do not contribute much to the household income structure.
Patterns and Marketing Strategies of Herbal Medicine at Sukoharjo Regency Purnaningsih, Ninuk; Saraswati, Yudhistira; Anggrasari, Herdiana
Jurnal Jamu Indonesia Vol. 9 No. 3 (2024): Jurnal Jamu Indonesia
Publisher : Tropical Biopharmaca Research Center, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jji.v9i3.325

Abstract

The development of the herbal industry, especially in the sector of herbal medicine, is increasingly gaining momentum. The COVID-19 pandemic has heightened the demand for a healthy life. Consequently, many institutions are involved in the marketing and distribution of herbal products. This study aimed to analyze the institutions involved, marketing patterns, and marketing strategies for industrially processed herbal medicine products. A qualitative approach with descriptive analysis was employed in this study. Data collection methods included observation, literature study, and interviews with informants. The key informants in this research included herbal medicine business actors and market managers. These business actors consist of herbal medicine processors and marketers. This research was conducted in Sukoharjo Regency. The results show that the institutions involved in the marketing chain of herbal medicine products comprise raw material suppliers, manufacturers functioning as distributors, retailers, and consumers. The marketing chain for processed herbal medicine products can be categorized into 6 marketing channels. The marketing strategies for industrially processed herbal medicine products that can be implemented include promotion via social media; employing a super value strategy; adding distribution agents; developing research on standardization and market opportunities; and innovation in industrially processed herbal medicine products.
The Livelihood Resilience of Forest Community Farmer Household in Giriwoyo, Wonogiri Saraswati, Yudhistira; Dharmawan, Arya Hadi
Sodality: Jurnal Sosiologi Pedesaan Vol. 2 No. 1 (2014): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.896 KB) | DOI: 10.22500/sodality.v2i1.9413

Abstract

Hutan rakyat merupakan pengelolaan hutan yang tidak hanya mempertimbangkan aspek ekologi tetapi juga aspek ekonomi, hutan rakyat sangat memungkinkan untuk dapat meningkatkan pendapatan dan mengembangkan kesejahteraan petani. Rumah tangga petani hutan rakyat tidak hanya memanfaatkan modal alam dalam aktivitas penghidupan, tetapi juga menggunakan modal yang dapat digunakan untuk menghasilkan pendapatan. Metode yang digunakan yakni kombinasi dari pendekatan kuantitatif dengan menggunakan kuesionerdan pendekatan kualitatif dengan wawancara mendalam. Tujuan dari penelitian ini yaitu untuk mengetahui bentuk resiliensi yang diterapkan rumahtangga untuk membentuk modal (livelihood asset). Resiliensi diartikan sebagai kemampuan individu atau kelompok untuk bertahan menghadapi guncangan atau krisis. Hasil dari penelitian ini adalah resieliensi dipengaruhi oleh kepemilikan modal dan pendapatan rumahtangga. Modal rumahtangga digunakan oleh rumahtangga petani sebagai strategi nafkah, hingga dapat membangun resiliensi rumahtangga. Kata kunci : hutan rakyat, modal, resiliensi, strategi rumahtangga
Dilema Generasi Z: Antara Patriotisme dan Godaan Produk Asing Rizki, Hafidh; Sasongko, Rolan Mart; Saraswati, Yudhistira; Balqis, Fadhila
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.204

Abstract

This abstract presents findings on the dilemma faced by Generation Z in Indonesia, who are torn between maintaining patriotism and loyalty to local products, and the strong allure of foreign products promoted through social media. This study aims to examine the extent to which the phenomenon of "Fear of Missing Out" (FoMO) and patriotism influence the purchase intentions of Generation Z students at Universitas Pembangunan Nasional "Veteran" Yogyakarta. Using a Structural Equation Modeling (SEM) approach, the results indicate that both patriotism and FoMO play a significant role in shaping the intention to purchase local products, although FoMO does not function as a mediator. These findings are essential for policymakers and business practitioners to develop smart marketing strategies, combining FoMO elements and enhancing patriotic sentiments to boost preference for local products. This provides new insights into efforts to promote domestic product consumption amidst the challenges of globalization and the penetration of foreign products.Indonesia's
Pilihan Rasional Strategi Bertahan Hidup Pedagang Dini Hari Pasar Bitingan Kabupaten Kudus Sarastika, Tiara; Kurniawan, Tommy; Saraswati, Yudhistira; Silvia Tri Rahayuningrum
SOCIUS Vol 11 No 2 (2024): Jurnal Socius: Journal of Sociology Research and Education, Universitas Negeri P
Publisher : Labor Jurusan Sosiologi Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/scs.v11i2.665

Abstract

Pedagang dini hari Pasar Bitingan termasuk kelompok kerja di sektor informal yang memiliki kerentanan tinggi. Upaya untuk menghadapi kerentanan tersebut, pedagang dini hari Pasar Bitingan melakukan adaptasi dan strategi untuk bertahan hidup. Penelitian ini membahas tentang kondisi sosial ekonomi, modal nafkah, dan strategi penghidupan pedagang dini hari Pasar Bitingan, Kabupaten Kudus. Tujuan penelitian yaitu menganalisis rasionalitas pilihan terhadap strategi penghidupan yang diterapkan pedagang. Pendekatan yang digunakan adalah mix method, daat kuantitatif diperoleh melalui pengisian kuesioner, sementara data kualitatif didapatkan melalui observasi, wawancara, dan dokumentasi. Uji reliabilitas serta validitas data dilakukan dengan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa para pedagang melakukan strategi penghidupan dengan memanfaatkan modal nafkah yang dimilikinya. Strategi penghidupan pedagang meliputi; strategi diversifikasi, strategi alokasi anggota keluarga, strategi ekspansi usaha, dan pemanfaatan modal sosial. Pemilihan strategi berdasarkan rasionalitas yang mengarah pada efektivitas dan efisiensi. Strategi rasional adalah usaha yang bertujuan untuk mendapatkan keuntungan. Pemilihan rasionalitas terjadi karena faktor keterbatasan kemampuan dan akses terhadap sumber daya, optimalisasi waktu, serta mempertahankan nilai sosial kultural. Penerapan rasionalitas pilihan terhadap strategi keberlanjutan hidup pekerja sektor informal adalah kebaruan dalam penelitian ini. Hal ini penting untuk dikaji karena pilihan rasional pedagang menjadi aspek penting dalam menciptakan kenyamanan berdagang, menjamin kepastian berusaha, serta melindungi aktivitas usaha pedagang.
Co-Authors Adhina, Ufiya Cahaya Adiyatna, Hafidh Rifky Afifah, Nuha Amiratul Albab, Azizah Ridha Ulil Amalia Nurul Huda Anggrasari, Herdiana Arya Hadi Dharmawan Balqis, Fadhila Damayanti, Elia Faradilla, Febrica Citra Hafidh Rifky Adiyatna ivandi S, Muh Kurniawan, Tommy Mawasti, Titi Ninuk Purnaningsih Penggalih, Paksi Mei Pratiwi, Liana Fatma Leslie Priyotamtama, P Wiryono Riska Aprilia Triyadi Rivandi S, Muh Rizki, Hafidh Rolan Mart Sasongko Sarastika, Tiara Sasongko, Rolan Mart Shabrina, Husna Muizzati Silvia Tri Rahayuningrum Sri Peni Wastutiningsih Titi Mawasti Yuliana, Hesty Yusuf Susena Zulfa Nur Auliatun Nissa