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All Journal PRofesi Humas Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni DESKOVI : Art and Design Journal
Prayoga, Dedy Eka Timbul
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Brand value analysis of brand equity in the new Solo City logo Yudhanto, Sigied Himawan; Setyawan, Alfan; Prayoga, Dedy Eka Timbul; Muttaqin, Hermansyah; Widyamurti, Nidyah; Risdianto, Faizal
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.45841

Abstract

Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity. These four factors are what determine the search process, namely brand awareness, brand association, perceived quality, and brand loyalty and their implementation of the new visual logo of the city based on the perceptions put forward by residents of Solo could act as a parameter for measuring the effect value of the new logo as part of city branding process of Solo city. Methods: This research uses quantitative methods based on a questionnaire with 120 respondents; the test results were carried out using the Cronbach Alpha method (SPSS). by Brand Loyalty factors, marketing results, and brand awareness. Conclusion: This study also shows that there are significant differences in the results of the assessment, namely, the Brand Value factor, as thefactor that has the most influence in between supporting elements of the city of Solo, such as the municipal government, stakeholders, and residents. Implications: The results in the conclusion of model hypothesis testing show that variables of H1 to H6 are accepted. The results of this study form the basis of delivering recommendations and have implications of using logos as promotions and contributing to increasing the brand image of Solo.
Poster-Grafiti Perjuangan Kemerdekaan Indonesia sebagai Media Komunikasi Sosial, Sejarah, dan Budaya: PDF Prayoga, Dedy Eka Timbul; Aji, Restu Ismoyo; Sutejo , Aris
DESKOVI : Art and Design Journal Vol. 7 No. 2 (2024): DESEMBER 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/deskovi.v7i2.16767

Abstract

Penelitian ini bertujuan untuk menganalisis peran poster-grafiti dalam konteks komunikasi sosial yang inheren mengungkapkan pesan-pesan perjuangan, dan memahami bagaimana elemen-elemen visual dan simbolik berhubungan dengan budaya serta sejarah perjuangan Indonesia. Metode penelitian ini melibatkan analisis visual terhadap poster-grafiti perjuangan kemerdekaan, dengan fokus pada elemen-elemen visual seperti gambar, warna, simbol, dan komposisi. Hasil penelitian menunjukkan bahwa poster-grafiti perjuangan kemerdekaan Indonesia memiliki peran yang signifikan sebagai alat komunikasi sosial yang inheren. Dalam konteks budaya dan sejarah, Penggunaan bahasa visual yang inheren membantu mengatasi batasan komunikasi verbal pada masa itu. Penelitian ini mengonfirmasi bahwa poster-grafiti perjuangan kemerdekaan Indonesia bukan hanya sekadar seni visual, tetapi juga warisan historis yang menginspirasi dan membangkitkan rasa cinta tanah air pada generasi masa kini. Kesimpulan, poster-grafiti perjuangan kemerdekaan Indonesia memiliki peran vital sebagai alat komunikasi sosial yang inheren dalam menyebarkan pesan perjuangan dan nasionalisme. Elemen-elemen visual dan simboliknya menjadi sarana efektif untuk menginspirasi dan menggerakkan masyarakat pada masa perjuangan kemerdekaan, serta meninggalkan warisan berharga bagi pemahaman kita tentang sejarah dan nilai-nilai bangsa Indonesia
Interpretation of loga statues in Bada Valley culture: an interpretive anthropology study Yudhanto, Sigied Himawan; Prayoga, Dedy Eka Timbul
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 20 No. 1 (2025)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v20i1.6326

Abstract

This study analyzes the symbolic meaning of Loga statues in the Bada Valley through the interpretive, symbolic anthropology approach of Clifford Geertz and the symbolic interpretation of Victor Turner. Using Geertz's theory, the perspective views Loga statues as cultural "texts" that reflect the worldview, values, and local identity of the Bada community. Turner's perspective views Loga statues with an emphasis on the role of statues in the context of rituals as symbols of social structure and community solidarity. The research method uses qualitative descriptive methods with an ethnographic basis; the research location is in Pada village, Bada Valley, Lore Lindu National Park, Central Sulawesi, and data collection methods are obtained through observation and in-depth interviews. The results of the study show that Loga statues function as symbols that connect people with their ancestors, maintain and strengthen social ties, and reproduce cultural values ​​through rituals. The combination of these two theories provides a comprehensive insight into how the symbols in Loga statues play a role in maintaining cultural sustainability and strengthening the identity of the Bada community. Loga statues are not only artifacts but also active agents in the social and spiritual life of the people in the Bada Valley.
Co-Authors Aji, Restu Ismoyo Faizal Risdianto Hermansyah Muttaqin, Hermansyah Setyawan, Alfan Sutejo , Aris Widyamurti, Nidyah Yudhanto, Sigied Himawan