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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni PRofesi Humas Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Indonesian Journal of Community Services Mavis : Jurnal Desain Komunikasi Visual Jurnal Dimensi DKV Seni Rupa dan Desain
Hermansyah Muttaqin, Hermansyah
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Religion Arts Humanities Automotive Engineering Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Brand value analysis of brand equity in the new Solo City logo Yudhanto, Sigied Himawan; Setyawan, Alfan; Prayoga, Dedy Eka Timbul; Muttaqin, Hermansyah; Widyamurti, Nidyah; Risdianto, Faizal
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.45841

Abstract

Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity. These four factors are what determine the search process, namely brand awareness, brand association, perceived quality, and brand loyalty and their implementation of the new visual logo of the city based on the perceptions put forward by residents of Solo could act as a parameter for measuring the effect value of the new logo as part of city branding process of Solo city. Methods: This research uses quantitative methods based on a questionnaire with 120 respondents; the test results were carried out using the Cronbach Alpha method (SPSS). by Brand Loyalty factors, marketing results, and brand awareness. Conclusion: This study also shows that there are significant differences in the results of the assessment, namely, the Brand Value factor, as thefactor that has the most influence in between supporting elements of the city of Solo, such as the municipal government, stakeholders, and residents. Implications: The results in the conclusion of model hypothesis testing show that variables of H1 to H6 are accepted. The results of this study form the basis of delivering recommendations and have implications of using logos as promotions and contributing to increasing the brand image of Solo.
Pelatihan Fotografi Produk Untuk Meningkatkan Daya Jual Produk UMKM Yayasan Tumpi Indonesia Setyawan, Alfan; Timbul Prayoga, Dedy Eka; Yudhanto, Sigied Himawan; Widyamurti, Nidyah; Muttaqin, Hermansyah
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 1 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i1.7792

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) grup riset DKV Media Interaktif dilaksanakan bersama mitra Yayasan Tumpi Indonesia di desa Pentur, Boyolali, Jawa Tengah yang dilaksanakan pada 19 Mei 2023 yang beranggotakan dari unsur dosen, mahasiswa dari Program Studi Diploma Tiga Desain Komunikasi Visual Sekolah Vokasi UNS. Metode pengabdian yang di gunakan adalah pelatihan kepada mitra Yayasan Tumpi Indonesia. Yayasan Tumpi Indonesia merupakan yayasan nirlaba yang bertujuan untuk meningkatkan potensi di wilayah Desa Pentur. Peserta pelatihan dan workshop fotografi berjumlah 20 orang pelaku UMKM dengan berbagai jenis usaha yang berbeda di bawah binaan Yayasan Tumpi Indoneisa. Kegiatan pengabdian masyarakat memiliki beberapa tahapan, 1) Perencanaan, 2) Observasi, 3) Pelaksanaan kegiatan pelatihan, dan 4) Evaluasi kegiatan pelatihan. Peserta diberikan pelatihan terkait teknik memotret produk UMKM di dalam ruang (mini studio) dan di luar ruangan dengan menggunakan kamera DSLR dan smart phone. Dari hasil pelatihan peserta memahami dan mengerti cara mengatur pencahayaan baik di dalam ruangan (studio) maupun di luar ruangan, mampu memilih posisi (angle) yang menarik dan teknik penggunaan camera sehingga dapat menghasilkan foto produk menarik. Hasil evaluasi dari tim penilai menunjukkan bahwa foto produk yang dihasilkan sangat baik dan layak sebagai konten media promosi produk UMKM. Kegiatan pelatihan memberikan dampak positif kepada pelaku UMKM dan peserta kegiatan memberikan penilian sangat puas kepada Tim PKM DKV Media Interaktif.
Analisis Semiotika Teks pada Arca Loga Lembah Bada Muttaqin, Hermansyah; Yudhanto, Sigied Himawan
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1776

Abstract

Bada Valley in Central Sulawesi is a megalithic site rich in cultural heritage, one of which is the Loga Statue. This statue holds a historical and symbolic value that is intriguing to analyze through the semiotics of texts to understand its embedded meanings. This study aims to analyze the visual and symbolic signs of the Loga Statue using the semiotic approaches of Peirce and Barthes. The analysis seeks to identify how icons, indices, and symbols on the statue represent the cultural and spiritual aspects of the society that created it. The research employs a qualitative approach with descriptive analysis. Data collection is conducted through direct observation, documentation, and relevant literature studies. The data is then analyzed using semiotic methods to reveal the denotative, connotative, and mythological meanings embedded in the statue. The findings indicate that the Loga Statue possesses symbolic representations related to the animistic-dynamistic beliefs of prehistoric communities. The form and carvings on the statue contain spiritual meanings that reflect the close relationship between humans and the supernatural world. Additionally, the visual patterns on the statue suggest a visual communication system used by past societies to express their cultural values.
PEMBERDAYAAN USAHA JAMU JAHE INSTAN DI KOTA SURAKARTA DAN KABUPATEN SUKOHARJO MELALUI TEKNOLOGI PENGOLAHAN JAHE Muttaqin, Hermansyah; Cahyadin, Malik; Widiyanti, Emi
INOTEKS: Jurnal Inovasi Ilmu Pengetahuan,Teknologi, dan Seni Vol 19, No 2 (2015)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.816 KB) | DOI: 10.21831/ino.v19i2.8022

Abstract

This activity aims to increase ginger herbal medicine business in Surakarta and Sukoharjo through: improvement of the quality and quantity of production, improvement of business management, and improvement of business financial bookkeeping. Partners of this activity are SMEs of herbal ginger "Mahkota" and "Wahyu". Methods of implementation activities include business training and mentoring. Activity period is the first half of 2015. Based on these activities can be concluded that: (1) the business of herbal ginger instant "Mahkota" and "Wahyu" have received and used production mechines that has been provided by the team to improve the quantity and quality of instant ginger herbal products; (2) the businessmen of ginger herbal instant "Mahkota" and "Wahyu" have got the knowledge about the importance of product packaging to attract customers and maintain the quality of products; and (3) the businessmen of herbal ginger instant "Mahkota" and "Wahyu" have got the knowledge of recording financial transactions in a simple business bookkeeping and understand its benefits
Pelatihan Produksi Video Berbasis Android dan Pelatihan Tiktok Afiliate untuk Mempromosikan Destinasi Wisata Tubing di Desa Beruk, Kecamatan Jatiyoso Muttaqin, Hermansyah; Broto, Ibnu Kuncoro; Jauhari, Jauhari; Yudhanto, Sigied Himawan
Indonesian Journal of Community Services Vol 7, No 2 (2025): November 2025
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.7.2.192-203

Abstract

Desa Beruk di Kecamatan Jatiyoso, Kabupaten Karanganyar, terdapat potensi wisata alam berupa aliran sungai Kali Jlantah yang dimanfaatkan destinasi wisata tubing yang diberi nama Tubing Muslim 06. Untuk meningkatkan promosi destinasi wisata Tubing Muslim 06 diperlukan pelatihan produksi dan editing video berbasis Android dengan menggunakan aplikasi CapCut serta pemanfaatan TikTok Affiliate. Pelatihan tersebut menggunakan metode Participatory Action Research (PAR) yang berorientasi pada pemberdayaan masyarakat dan bertujuan untuk memberdayakan pengelola wisata dalam menciptakan konten kreatif dan efektif, sehingga dapat meningkatkan daya tarik wisatawan dan meningkatkanpendapatan komunitas secara ekonomi. Melalui rangkaian solusi tersebut, diharapkan mitra dapat meningkatkan keterampilan digital mereka dalam produksi video promosi, memanfaatkan TikTok Affiliate sebagai sumber pendapatan tambahan, serta mengembangkan strategi pemasaran digital yang efektif. Dengan implementasi yang tepat, wisata tubing di Desa Beruk dapat semakin dikenal dan menarik lebih banyak wisatawan, sehingga berkontribusi terhadap pertumbuhan ekonomi lokal.Beruk Village in Jatiyoso District, Karanganyar Regency, has natural tourism potential in the form of the Kali Jlantah river flow, which is used as a tubing tourist destination called Tubing Muslim 06. To increase the promotion of Muslim 06 Tubing tourist destinations, training in Android-based video production and editing is needed using the CapCut application and the TikTok Affiliate. The training uses the Participatory Action Research (PAR) method, which is oriented towards community empowerment and aims to empower tourism managers in creating creative and compelling content so as to increase tourist attraction and increase community income economically. Through this series of solutions, partners are expected to improve their digital skills in promotional video production, utilize TikTok Affiliate as an additional source of income, and develop effective digital marketing strategies. With proper implementation, tubing tourism in Beruk Village can be increasingly recognized and attract more tourists, thus contributing to local economic growth.
TINJAUAN KEMASAN PRODUK UMKM PADA DESTINATION BRANDING KOTA SOLO Widyamurti, Nidyah; Muttaqin, Hermansyah; Jauhari; Yudhanto, Sigied Himawan; Wicaksono, Arif Ranu; Gilang, Lalita
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 7 No. 1 (2022): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v7.i1.13435

Abstract

Abstract  MSMEs’ Product Packaging Review on Solo’s Destination Branding. With its designation (Solo.red) as the City of Culture, Solo has a distinct image and its positioning on the Indonesian tourism map, which is very appealing if showcased on the packaging of its souvenir products.  MSMEs' processed food products are souvenirs that tourists find attractive when visiting a tourist destination. Packaging that promotes regional specialties commonly encourages tourists to purchase products. The product packaging can include storytelling about the areas visited, but this strategy is not used for all MSMEs' processed food products. The identification of design elements on the packaging and the literature study on how to package processed food according to government legality for processed food products of SMEs were performed in this study to investigate the implementation of the destination branding concept of Solo as a City of Culture on the packaging of souvenir products. It is expected that packaging labels developed with such a strategy empower MSMEs and support their products to become the spearheads in the tourism sector in Solo City.   Keywords: processed food products, packaging, MSMEs, destination branding   Abstrak Tinjauan Kemasan Produk UMKM pada Destination Branding Kota Solo. Dengan penetapan Kota Surakarta (Solo.red) sebagai Kota Budaya, Solo mempunyai citra khas dan positioning tersendiri dalam peta pariwisata Indonesia yang akan sangat menarik apabila ditampilkan dalam kemasan produk oleh-olehnya. Produk makanan olahan UMKM merupakan produk oleh-oleh yang cukup diminati wisatawan saat mengunjungi suatu destinasi wisata. Kemasan yang menampilkan kekhasan daerah seringkali mendorong pembelian produk oleh wisatawan. Kemasan produk bisa menampilkan storytelling atas daerah yang dikunjungi, tapi tidak semua produk makanan olahan UMKM dikemas dengan strategi demikian. Identifikasi atas elemen-elemen desain pada kemasan dan studi literatur tentang cara pengemasan makanan olahan sesuai legalitas pemerintah atas produk makanan olahan UMKM dalam penelitian ini dilakukan untuk melihat implementasi konsep destination branding Kota Solo sebagai Kota Budaya pada kemasan produk oleh-olehnya. Diharapkan, Label kemasan dengan strategi demikian akan membuat UMKM semakin berdaya dan produk mereka mampu menjadi ujung tombak dalam bidang pariwisata di Kota Solo. Kata kunci: produk makanan olahan, kemasan, UMKM, destination branding
Co-Authors Arif Ranu Wicaksono, Arif Ranu Broto, Ibnu Kuncoro Emi Widiyanti Faizal Risdianto Gilang, Lalita Jauhari Malik Cahyadin Prayoga, Dedy Eka Timbul Setyawan, Alfan Timbul Prayoga, Dedy Eka Widyamurti, Nidyah Yudhanto, Sigied Himawan