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Purchase Decisions For Beauty Products In Indonesia: The Role Of Word Of Mouth, Satisfaction, Trust, And Price Tussi Sulistyowati; Hwihanus, Hwihanus
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study investigates the factors that affect purchasing decisions for beauty products in Indonesia, utilising data collected from questionnaires administered to 102 respondents through Google Forms. By employing purposive sampling, the research ensures the relevance and reliability of the data, followed by rigorous validation and analysis using Structural Equation Modeling (SEM) with SmartPLS 4. The results suggest that traditional factors such as price and trust do not significantly impact customer satisfaction or purchasing behaviour. In contrast, while trust positively influences customer satisfaction, it does not directly lead to purchase decisions, and the mediating role played by customer satisfaction is minimal. Notably, the analysis reveals a significant moderating effect of word of mouth combined with price, suggesting that positive recommendations can enhance customer satisfaction even at higher price points. Based on these insights, beauty brands in Indonesia should prioritise improving product quality and implementing effective marketing strategies that emphasise perceived value. Building strong consumer trust and leveraging positive word-of-mouth through influencer partnerships can strengthen customer relationships in this competitive market.
Research on Market Competition and Firm Performance: A Systematic Literature Review (2020–2024) Khairil Anwar; Tussi Sulistyowati; Pardomuan Pardosi; Agtovia Frimayasa; Novy Fitria
Indonesia Journal of Engineering and Education Technology (IJEET) Vol. 3 No. 1 (2025): Indonesia Journal of Engineering and Education Technology (IJEET)
Publisher : AKADEMI TEKNIK ADI KARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61991/ijeet.v3i1.123

Abstract

This paper employs a systematic literature review (SLR) rooted in the PRISMA methodology to investigate the interaction between market competition and firm performance based on 2020-2024 peer-reviewed articles published on the Web of Science database. Out of the original 105 articles, 24 empirical studies were selected based on strict filtering criteria and then analyzed according to methodology, region, theory, and main findings. Evidence shows that market competition has a tendency to enhance firm performance but with different impacts depending on internal factors of the firm, including capital structure, managerial quality, governance, and leadership, as well as external factors like institution quality and industry circumstances. These include agency theory, resource-based perspective, dynamic capabilities, contingency theory, and upper echelons theory. Implications highlight the need for leadership and governance convergence with the demands of the market and investments in dynamic capabilities to be competitive, especially in innovation-driven and scarcity environments. Future research will have to examine longitudinal effects across business cycles, the potential of digitalization, and use mixed methods or meta-analyses to enhance insight by industry and region.
A Systematic Literature Review on Employee Performance through Innovative Work Behavior Pardomuan Pardosi; Tussi Sulistyowati; Khairil Anwar; Agtovia Frimayasa; Irwin Sukrisno Sugeng
Indonesia Journal of Engineering and Education Technology (IJEET) Vol. 3 No. 1 (2025): Indonesia Journal of Engineering and Education Technology (IJEET)
Publisher : AKADEMI TEKNIK ADI KARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61991/ijeet.v3i1.127

Abstract

This study employs a qualitative descriptive method through a systematic literature review of 29 empirical studies published between 2018 and 2025, spanning various countries and sectors, to explore how leadership styles influence innovative work behavior (IWB) and employee performance. The findings show that leadership, especially transformational, ambidextrous, relational, and adaptive, significantly enhances IWB, which in turn mediates improvements in employee performance. In addition to leadership, individual factors like creative self-efficacy and work engagement, and organizational aspects such as innovation culture and supportive HR systems, also contribute meaningfully to the development of IWB and performance. Digitalization further enriches this dynamic by facilitating innovation through technology adoption and digital literacy, though its effectiveness depends on moderating factors such as leadership support, psychological safety, and employee digital readiness. These findings indicate a synergistic process in which leadership, organizational culture, individual capability, and digital transformation combine to foster innovation and performance. Implications suggest the need for integrated leadership development, innovation-driven HR practices, and digital capability enhancement. Future research should include longitudinal and cross-cultural designs, consider emerging work patterns like hybrid and remote work, and adopt advanced data analytics to capture the complex interactions among variables shaping IWB and employee outcomes.
The influence of human resource empowerment, work commitment, and organizational culture on employee performance at PT. Ihsanindo sukses makmur Noviyadi, Noviyadi; Tussi Sulistyowati; Wasiman, Wasiman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The primary objective of this research is to scrutinize the influence of Human Resource Empowerment, Work Commitment, and Organizational Culture on employee performance at PT Ihsanindo Sukses Makmur in Batam. Employing multilinear regression analysis with SPSS 27, the study aims to furnish comprehensive insights into both the individual and collective impacts of these factors. Employing a quantitative approach, the research includes a population of 288 employees, and a sample of 167 respondents chosen through the Slovin formula and random sampling. The aim is to yield statistically significant findings, supported by key metrics such as regression coefficients, t-test results, and an F-test value. The overarching goal is to contribute to a profound understanding of the intricate dynamics shaping colleague performance within the organizational context. The subsequent findings uncover substantial and independent impacts of Human Resource Empowerment, Work Commitment, and Organizational Culture on employee performance. These variables collectively exert a robust and statistically significant influence on performance, highlighted by a calculated regression coefficient of 7.107 and an F-test value of 149.301, surpassing the tabulated threshold. The acceptance of study hypotheses underscores a substantial and positive relationship between these factors and employee performance at PT Ihsanindo Sukses Makmur.