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All Journal Jurnal Dedikasi Hukum Law Journal Sriwijaya Journal of Private Law
Amini, Fitria
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Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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PERTANGGUNGJAWABAN PERDATA INFLUENCER ATAS ENDORSEMENT PRODUK KOSMETIK TANPA IZIN EDAR DI SOSIAL MEDIA Amini, Fitria
Law Journal (LAJOUR) Vol 6 No 1 (2025): Law Journal (LAJOUR) April 2025
Publisher : LPPM Universitas Bina Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/lajour.v6i1.242

Abstract

Perkembangan media sosial telah melahirkan fenomena baru dalam praktik pemasaran, yaitu penggunaan influencer sebagai alat promosi yang efektif. Namun, di balik efektivitas tersebut, muncul permasalahan hukum ketika influencer mempromosikan produk ilegal yang dapat merugikan konsumen. Penelitian ini bertujuan untuk menganalisis bentuk pertanggungjawaban perdata influencer dalam mempromosikan produk ilegal serta mekanisme perlindungan hukum represif yang dapat diakses oleh konsumen. Pendekatan yuridis normatif digunakan dalam penelitian ini dengan mengkaji peraturan perundang-undangan, literatur hukum, dan studi kasus terkait. Hasil penelitian menunjukkan bahwa tindakan influencer yang mempromosikan produk ilegal dapat dikualifikasikan sebagai perbuatan melawan hukum dalam hukum perdata karena melanggar asas kehati-hatian dan dapat menimbulkan kerugian. Pertanggungjawaban perdata yang dapat dikenakan meliputi ganti kerugian atas dasar Pasal 1365 KUHPerdata. Mekanisme perlindungan hukum represif seperti gugatan perdata melalui pengadilan atau melalui lembaga penyelesaian sengketa konsumen menjadi langkah konkret dalam memberikan keadilan bagi konsumen. Penelitian ini diharapkan dapat menjadi landasan bagi regulasi yang lebih ketat terhadap praktik endorsement serta meningkatkan kesadaran hukum di kalangan pelaku industri digital.
PERLINDUNGAN HUKUM TERHADAP PRIVASI INFORMASI DATA PRIBADI KONSUMEN JASA LAYANAN TRANSPORTASI ONLINE Fitriyani, Fitriyani; Amini, Fitria
Law Journal (LAJOUR) Vol 6 No 1 (2025): Law Journal (LAJOUR) April 2025
Publisher : LPPM Universitas Bina Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/lajour.v6i1.243

Abstract

The development of information technology in the digital era has given birth to various application-based services, including online transportation such as Gojek and Grab. These services offer various conveniences for consumers, such as easy access, affordable rates, and 24-hour service. However, behind these conveniences, there are serious problems related to the protection of users' personal data. This study aims to examine the legal protection of the privacy of personal data of consumers of online transportation services in Indonesia. The research method used is normative with a legislative approach. Data were obtained through literature studies covering primary, secondary, and tertiary legal materials. The results of the analysis show that although there are regulations such as the ITE Law and other regulations, protection of consumers' personal data is still weak. This is evidenced by the rampant misuse of data by third parties without user consent. Collective awareness is needed, both from the government, business actors, and the community, to strengthen legal protection of personal data, as well as the formation of special regulations that regulate data protection as a whole.
Co-Authors Fitriyani Fitriyani Muhammad Syaifuddin Prasada, Erisa Ardika Putri, Rizha Claudilla Ramadhan, Muhammad Syahri Trinanda, Moulyta Elgi