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All Journal Jurnal Akademik Pengabdian Masyarakat
Mohamad Risky Adhitya
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Mohamad Risky Adhitya; Nur wahdania; Rena Rena; Arifah Rahmadhani
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3202

Abstract

This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.
Co-Authors Arifah Rahmadhani Gita Farista Nur wahdania Nuraisyah Nuraisyah Rena Rena Syarif Permana Salingkat