PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU

Nuraisyah Nuraisyah
Gita Farista
Syarif Permana Salingkat
Mohamad Risky Adhitya
Nur wahdania
Rena Rena
Arifah Rahmadhani

Jurnal Akademik Pengabdian Masyarakat
Vol. 3 No. 1 (2025): Januari

This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.