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Gita Farista
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strategi Pemasaran Warung Coto Makassar Dalam Meningkatkan Pendapatan (Studi Kasus Di Kelurahan Poboya Kecematan Mantikulore Palu) Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Moh Wahyudin; Rofika Ramadani; Tasya Namira Budjuhari; Rasti Rasti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3199

Abstract

This research aims to find out how the marketing strategy is applied to increase the income of the coto cafe in Makassar. This research uses a qualitative research method that is conducted directly down to the space or location. The data collection technique used in this research is interviews, using interview guidelines that have been systematically and comprehensively compiled for data collection. The results of the research show that the marketing strategy carried out by Makassar coto stalls in increasing revenue is to always provide coto with more content and maintain the taste, always looking at the quality of the meat purchased and for the service provided by Mr. Leman so that customers feel comfortable, which is to always maintain the cleanliness of the place effort, the quality of products such as buying meat should not be mixed with fat. Warung coto Makassar owned by Mr. Leman has not cooperated with digital platforms such as courier services because the requirements are quite difficult.
PELUANG DAN TANTANGAN PENGEMBANGAN SAYUR HIDROPONIK DALAM KEWIRAUSAHAAN DI KELURAHAN LOLU UTARA KECAMATAN PALU TIMUR Moh Sadewa Ladder; Putri Amelia H; Sucianti Mangando; Widy Widy; Nuraisyah Nuraisyah; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3201

Abstract

Currently, advances in information technology have developed rapidly, one of which is automatic tools to help farmers in urban areas who have limited land. Almost all residents in cities always have the problem of limited land due to dense population, therefore using information to help their work, agricultural cultivation technology with a hydroponic system has been made an alternative for people who have limited land or yards, so that it can be used as a source of income. adequate. Hydroponics has a loose meaning, namely the technique of farming using water as a medium (Dewantoro, 2012), with an emphasis on fulfilling the nutritional needs of plants, or in the everyday sense of farming without soil. The hydroponic planting technique was initiated by the increasing attention of humans. about the importance of the need for fertilizer for plants. The growth of a plant can still develop well if the nutrients needed are always sufficient.
PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Mohamad Risky Adhitya; Nur wahdania; Rena Rena; Arifah Rahmadhani
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3202

Abstract

This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.
Eksplorasi Pengaruh Kreativitas dan Inovasi Terhadap Keberhasilan Wirausaha Muda : Studi Kasus Wisata Tepi Laut Nuraisyah Nuraisyah; Gita Farista; Reza Apriansyah; Fira Ria Idul Fitri; Rahmadini Rahmadini
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3203

Abstract

This research aims to analyze the influence of creativity and innovation on entrepreneurial success. This type of research uses descriptive qualitative research methods. Research subject, seaside tourism entrepreneur owner. The research object is entrepreneurial exploration, including planning, implementation and evaluation processes. The method used to collect data is observation, interviews and documentation.
KEGIATAN USAHA PENGGILINGAN DAGING PT. SOLO INDAH DI KELURAHAN LOLU SELATAN KOTA PALU Moh Akbar Lagina; Ahmad Fahrozi; Gresya Yulian Masa; Riska Amelia; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3252

Abstract

Entrepreneurship is a creative and innovative ability that is used as a basis, tips, and resources to find opportunities for success. When compared to developed countries in the world, the number of entrepreneurs in Indonesia is still very low, the entrepreneurial intention model has been proposed as a better alternative to predict entrepreneurial activity.This study aims to determine how new entrepreneurs identify business opportunities based on creativity and entrepreneurial innovation.The purpose of this study is to analyze the factors that influence the success of meat grinding entrepreneurs in the city of Palu, by conducting direct observation methods to meat grinding business owners through questionnaires covering managerial, marketing, and operational aspects. In addition, the SWOT analysis identifies untapped market opportunities, such as the development of processed meat products and partnerships with local restaurants. This study recommends innovation to increase competitiveness in the market. These findings are expected to be a reference for new entrepreneurs in building a meat grinding business.This study cannot be said to be a complete picture of how the opportunity identification process is carried out by entrepreneurs, because each field has different conditions and problems so that further research is still needed.
JELAJAH STREET FOOD TANAMODINDI: PRODUK UNGGULAN DALAM PERSPEKTIF KONSUMEN Nuraisyah Nuraisyah; Gita Farista; Agus Ardi; Asti Cintami Putri; Ivana Toheke; Mahwalda Septianingsih; Mega Triana Monduale
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3253

Abstract

Street food has become a phenomenal culinary in today's modern culinary scope. The research explores consumer perspectives in identifying superior products enjoyed at street food. This research applies a descriptive qualitative approach to find an overview of consumer perspectives on superior street food products. The findings of the study found that the superior product of street food indicates that the superior product produces four main points involving authentic flavors that need to be highlighted so as to build the soul of consumers in remembering and marketing by word of mouth, then affordable prices are the main points. Furthermore, kolabarosi is mixed and matched in today's culinary and modern culinary which ultimately encourages the entrepreneurial spirit of young people in developing their creativity through street food.
Co-Authors Agus Ardi Ahmad Fahrozi Arifah Rahmadhani Asti Cintami Putri Fira Ria Idul Fitri Gresya Yulian Masa Ivana Toheke Mahwalda Septianingsih Mega Triana Monduale Moh Akbar Lagina Moh Sadewa Ladder Moh Wahyudin Mohamad Risky Adhitya Nur wahdania Nuraisyah Nuraisyah Putri Amelia H Rahmadini Rahmadini Rasti Rasti Rena Rena Reza Apriansyah Riska Amelia Rofika Ramadani Sucianti Mangando Syarif Permana Salingkat Tasya Namira Budjuhari Widy Widy