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All Journal Jurnal Manajemen Bisnis JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Law and Economics Review Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat el-Jizya: Jurnal Ekonomi Islam Prosiding University Research Colloquium Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Economics and Economic Policy
Arista, Sintha Wahyu
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Penguatan UMKM Telur Asin "AYU" Sidoarjo melalui Inovasi Teknologi Tepat Guna dan Analisis Keuangan Hermawan, Sigit; Mulyadi, Mulyadi; Ulhaq, Syafa Vania; Arista, Sintha Wahyu
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4514

Abstract

Abdimas ini dilakukan di UMKM Telur Asin AYU yang berlokasi di Kaliampoh RT 10 RW 03 Desa Kalipecabean, Kecamatan Candi, Kabupaten Sidoarjo. Kegiatan abdimas ini bertujuan untuk meningkatkan kapasitas manajemen dan produksi melalui pelatihan dan pendampingan di dua aspek utama, yaitu aspek keuangan dan aspek produksi. Permasalahan yang dihadapi mitra meliputi minimnya pemahaman perhitungan harga pokok penjualan (HPP) dan laporan keuangan usaha serta produk telur asin tidak dapat bertahan lama, maksimal 7 hari sudah berubah rasa. Metode pelaksanaan abdimas terdiri dari tahap persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan bahwa UMKM telur Asin AYU mampu menghitung HPP, membuat laporan keuangan sederhana, dan mempunyai divesifikasi produk yakni adanya telur asin asap yang dapat bertahan lebih dari 14 hari, tidak berubah rasa. Abdimas ini diharapkan dapat meningkatkan produktivitas, kapasitas usaha, dan keberlanjutan UMKM Telur Asin AYU, serta menjadi model bagi UMKM sejenis di wilayah sekitar.
Enhancing Sales through Marketing Strategy and Customer Satisfaction in Culinary MSMEs: Meningkatkan Penjualan melalui Strategi Pemasaran dan Kepuasan Pelanggan pada UMKM Kuliner Arista, Sintha Wahyu; Fitriyah, Hadiah
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1140

Abstract

This quantitative study investigates the impact of marketing strategy and consumer satisfaction on sales growth in Micro, Small, and Medium Enterprises (MSMEs) within the culinary sector of Krembung District, Sidoarjo Regency. Data collected from 100 MSME owners via questionnaire surveys using Google Forms reveals significant positive effects of both marketing strategy (Tcount = 3.568, p = 0.001) and consumer satisfaction (Tcount = 2.325, p = 0.022) on increasing sales. The findings highlight the critical role of strategic marketing planning and customer satisfaction in enhancing business performance and competitiveness, underscoring the need for MSMEs to prioritize these factors to achieve sustainable growth and profitability in competitive markets. Highlight: Quantitative study on marketing impact in culinary MSMEs. Significant influence of customer satisfaction on sales growth. Practical implications for enhancing business strategies in MSMEs. Keywords: Sales enhancement, marketing strategy, customer satisfaction, MSMEs, culinary sector
Improving MSME Performance Based on Digital Marketing, Intellectual Capital, Product Innovation and Competitive Advantage Arista, Sintha Wahyu; Hermawan, Sigit
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25192

Abstract

Research aims: Using influence and route analysis tests, this study will examine how digital marketing, intellectual capital, item innovation, and competitive advantage have been used to boost the achievement of micro, small, and medium-sized enterprises (MSMEs).Design/Methodology/Approach: The researchers in this study used a quantitative research strategy based on survey data. Due to its sheer size and employment density, the food and beverage industry in East Java is chosen as the study's population of micro, small, and medium-sized enterprises (MSMEs). Probability sampling is the method used for the sampling. Various tests are employed in data analysis, including validity, reliability, hypothesis, and route analysis.Research findings: Based on the findings, digital marketing, intellectual capital, and item innovation are factors that impact MSME achievement and competitive advantage to a lesser extent. Furthermore, MSMEs' success is partially impacted by digital marketing, intellectual capital, and item innovation, all of which contribute to their competitive edge.Theoretical Contribution/Originality: This study addresses a gap in the literature by investigating the factors that contribute to the improvement of achievement for micro, small, and medium-sized enterprises (MSME), specifically looking at the effects of digital marketing, intellectual capital, and item innovation. Here, variables such as market domination, new item development, IQ, and internet advertising come into play. By exploring how this generation's digital marketing and intellectual capital function, the study adds to the field's knowledge.Practitioners/Policy Implications: Findings from this research stress the need for a multi-faceted strategy to boost MSME performance, rather than a singular emphasis on digital marketing, ICM, item innovation, and competitive advantage. With this in mind, it is anticipated that MSME players would devise plans that incorporate these four aspects in order to improve market competitiveness and welfare.Research Limitations/Implications: Although the results are significant, there are a number of caveats to this study. It is possible that the study's geographical scope and the industries it examined are too narrow. The success of micro, small, and medium-sized enterprises (MSME) in areas such as digital marketing, IP, item innovation, and competitive advantage could differ in different regions and sectors. Hence, due to variations in technical infrastructure, resources, and markets, it is possible that not all MSMEs or locations may be completely served by this study's findings.
Co-Authors Amalia, Dina Ananda Nur Dewi, Linda Intania Duwi Rahayu Eny Maryanti Hadiah Fitriyah Imelda Dian Rahmawati Lukman Hudi Masyita, Siti muhammad rizky, muhammad Mulyadi Mulyadi Murdaningsih, Sri Rahayu Nihlatul Qudus Sukma Nirwana Nilam Sari Purnawan, Steven Owen Rahmadhani, Ali Zainuri Rita Ambarwati Sukmono Sarwenda Biduri Sigit Hermawan Sriyono Sriyono Ulhaq, Syafa Vania Ulum, Zatul Karamah Ahmad Baharul UTOMO, PRASETYO Wiwit Hariyanto Wulandari, Indah Apriliana Sari