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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Law and Economics Review Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat el-Jizya: Jurnal Ekonomi Islam Prosiding University Research Colloquium Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Economics and Economic Policy
Arista, Sintha Wahyu
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Penguatan UMKM Telur Asin “AYU” Sidoarjo melalui Inovasi Teknologi Tepat Guna dan Analisis Keuangan Hermawan, Sigit; Mulyadi, Mulyadi; Ulhaq, Syafa Vania; Arista, Sintha Wahyu
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4514

Abstract

Abdimas ini dilakukan di UMKM Telur Asin AYU yang berlokasi di Kaliampoh RT 10 RW 03 Desa Kalipecabean, Kecamatan Candi, Kabupaten Sidoarjo. Kegiatan abdimas ini bertujuan untuk meningkatkan kapasitas manajemen dan produksi melalui pelatihan dan pendampingan di dua aspek utama, yaitu aspek keuangan dan aspek produksi. Permasalahan yang dihadapi mitra meliputi minimnya pemahaman perhitungan harga pokok penjualan (HPP) dan laporan keuangan usaha serta produk telur asin tidak dapat bertahan lama, maksimal 7 hari sudah berubah rasa. Metode pelaksanaan abdimas terdiri dari tahap persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan bahwa UMKM telur Asin AYU mampu menghitung HPP, membuat laporan keuangan sederhana, dan mempunyai divesifikasi produk yakni adanya telur asin asap yang dapat bertahan lebih dari 14 hari, tidak berubah rasa. Abdimas ini diharapkan dapat meningkatkan produktivitas, kapasitas usaha, dan keberlanjutan UMKM Telur Asin AYU, serta menjadi model bagi UMKM sejenis di wilayah sekitar.
Enhancing Sales through Marketing Strategy and Customer Satisfaction in Culinary MSMEs: Meningkatkan Penjualan melalui Strategi Pemasaran dan Kepuasan Pelanggan pada UMKM Kuliner Arista, Sintha Wahyu; Fitriyah, Hadiah
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1140

Abstract

This quantitative study investigates the impact of marketing strategy and consumer satisfaction on sales growth in Micro, Small, and Medium Enterprises (MSMEs) within the culinary sector of Krembung District, Sidoarjo Regency. Data collected from 100 MSME owners via questionnaire surveys using Google Forms reveals significant positive effects of both marketing strategy (Tcount = 3.568, p = 0.001) and consumer satisfaction (Tcount = 2.325, p = 0.022) on increasing sales. The findings highlight the critical role of strategic marketing planning and customer satisfaction in enhancing business performance and competitiveness, underscoring the need for MSMEs to prioritize these factors to achieve sustainable growth and profitability in competitive markets. Highlight: Quantitative study on marketing impact in culinary MSMEs. Significant influence of customer satisfaction on sales growth. Practical implications for enhancing business strategies in MSMEs. Keywords: Sales enhancement, marketing strategy, customer satisfaction, MSMEs, culinary sector
Co-Authors Amalia, Dina Ananda Nur Dewi, Linda Intania Duwi Rahayu Eny Maryanti Hadiah Fitriyah Imelda Dian Rahmawati Lukman Hudi Masyita, Siti muhammad rizky, muhammad Mulyadi Mulyadi Murdaningsih, Sri Rahayu Nihlatul Qudus Sukma Nirwana Nilam Sari Purnawan, Steven Owen Rahmadhani, Ali Zainuri Rita Ambarwati Sukmono Sarwenda Biduri Sigit Hermawan Sriyono Sriyono Ulhaq, Syafa Vania Ulum, Zatul Karamah Ahmad Baharul UTOMO, PRASETYO Wiwit Hariyanto Wulandari, Indah Apriliana Sari