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All Journal Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pakar Manajemen
Utama Putra, Iswidana
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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SOSIALISASI STRATEGI PEMASARAN DALAM MENARIK MINAT SISWA DI BIMBEL AZZAHRA KOTA BENGKUlU Effendi, Yanto; Handayani, Sri; Trisna Yanti, Rina; Utama Putra, Iswidana; Herlin
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 1 No. 5 (2023): Oktober
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v1i5.128

Abstract

Maraknya lembaga Bimbingan belajar yang saling melakukan persaingan dalam memasarkan produk unggulannya yang dimilikinya, membuat semakin banyak pula antusias masyrakat dalam mengikuti bimbel pada lembaga tertentu sesuai dengan kebutuhan . Melihat fenomena ini ,maka dilakukannya sosialisasi pada Bimbel Azzahra Kota Bengkulu yang merupakan salah satu lembaga bimbingan belajar yang ada di Bengkulu. Adapun tujuan pengabdia masyarakat ini adalah untuk mengidentifikasi bentuk ancaman dan peluang serta penerapan strategi pemasaran Bimbel Azzahra dan menemukan strategi pemasaran yang tepat dalam marketing mix yang meliputi 5 p (Produk,Price,Promosion,place dan people) pada lembaga bimbingan belajar Azzahra Kota Bengkulu untuk mencapai pasar target. Dengan menggunakan analisa SWOT untuk meninjau kekuatan dan peluang yang dimiliki organisasi dan kemudian dimanfaatkan semaksimal mungkin untuk menguragi kelemahan dan ancaman yang dihadapi
The Influence Of Communication, Motivation And Work Environment On Employees’ Performance At The Department Of Fire Fighting And Rescue Office Of Bengkulu City Febrianto, Edy; Wijaya, Ermy; Utama Putra, Iswidana
Jurnal Pakar Manajemen Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v1i1.13

Abstract

The purpose of this research is to find out whether communication, motivation and work environment influence employees’ performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. This type of research is a type of quantitative descriptive research. The data collection method in this research uses observation and questionnaire techniques, with a sample of 70 respondents. The results of the research show that multiple linear regression Y = 55.101+ 0.271 X1+ 0.196 X2 + 0.257 X3) on employees’ performance at the Department of FireFighting and Rescue Office of Bengkulu City. The results show that the communication test (XI) shows t count 3.504 > t table 1.666 and significance 0.001 <0.05, meaning that communication (XI) has a positive and significant effect on employees’ performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. The results of the motivation test (X2) show t count 1.708 > t table 1.666 and significance 0.002 <0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning that motivation (X2) has a positive and significant effect on employee performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. The results of the work environment test (XI) show t count 2.277 > t table 1.666 and significance 0.006 <0.05, so the results of Ha is accepted and Ho is rejected, meaning that the environment (XI) has a positive and significant effect on employees’ performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. The result of Fcount is greater than F table, namely 5.906 > 2.74, so it is concluded that the Hypothesis is Accepted, meaning that there is a simultaneous influence between communication (XI) and motivation (X2) and the work environment (X3) on employee performance (Y) at the Department of Fire Fighting and Rescue Office of Bengkulu City. This can be seen at the significance level of 0.001 < 0.05.
Co-Authors Effendi, Yanto Febrianto, Edy Handayani, Sri Herlin Rina Trisna Yanti, Rina Wijaya, Ermy