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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Yusnia Ayusari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Optimalisasi Potensi Udang Lokal dalam Pembuatan Produk Kerupuk Udang di Desa Punti Kabupaten Bima Yusnia Ayusari; Husnul Khotimah; Nurul Hidayanti; Wahyu Ramadhan; Sahrul Sahrul; Febi Berliana; Aida Zulwahidah; Ismunandar Ismunandar; Muhammad Badar
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari: Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v3i1.1617

Abstract

Punti Village, Soromandi District, Bima Regency, has significant local shrimp potential, but it has not been fully utilized for the development of value-added products. The MBKM Thematic Community Service Program (KKN) plays a key role in optimizing this potential by processing shrimp into shrimp cracker products. Using a participatory approach, KKN students collaborated with the local community in various stages of shrimp cracker production, including raw material selection, production processes, and marketing. The results of this program indicate that optimizing local shrimp potential enhances community skills in shrimp cracker production and creates opportunities for increased income. The conclusion of this activity is that optimizing local shrimp potential through the KKN program has a positive impact on local economic empowerment and improves the welfare of the community.
Pengaruh Customer Experience dan Customer Value terhadap Loyalitas Pelanggan pada Raja Grosir Kota Bima Yusnia Ayusari; Ismunandar; Sri Ernawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1635

Abstract

Competition in the retail sector requires companies to optimize customer experience and customer value to maintain customer loyalty. This research applied a quantitative approach with multiple linear regression to examine the influence of these two variables on customer loyalty at Raja Grosir Kota Bima. The sample consisted of 96 respondents selected through purposive sampling, and data were collected using a Likert-scale questionnaire. The findings reveal that both customer experience and customer value have a positive and significant effect on customer loyalty, both individually and simultaneously. The coefficient of determination (R²) value of 0.741 indicates that these variables explain 74.1% of the variation in customer loyalty, with the remainder influenced by other factors outside the model. These results highlight the importance of an integrated strategy that combines enhancing customer experience with perceived value to foster long-term loyalty in the local retail sector.
Co-Authors Aida Zulwahidah Febi Berliana HUSNUL KHOTIMAH Ismunandar Muhammad Badar Nurul Hidayanti Sahrul Sahrul Sri Ernawati Wahyu Ramadhan