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All Journal Jurnal Nusantara Berbakti Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Jurnal Manajemen Kewirausahaan dan Teknologi
Aida Zulwahidah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Optimalisasi Potensi Udang Lokal dalam Pembuatan Produk Kerupuk Udang di Desa Punti Kabupaten Bima Yusnia Ayusari; Husnul Khotimah; Nurul Hidayanti; Wahyu Ramadhan; Sahrul Sahrul; Febi Berliana; Aida Zulwahidah; Ismunandar Ismunandar; Muhammad Badar
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari: Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v3i1.1617

Abstract

Punti Village, Soromandi District, Bima Regency, has significant local shrimp potential, but it has not been fully utilized for the development of value-added products. The MBKM Thematic Community Service Program (KKN) plays a key role in optimizing this potential by processing shrimp into shrimp cracker products. Using a participatory approach, KKN students collaborated with the local community in various stages of shrimp cracker production, including raw material selection, production processes, and marketing. The results of this program indicate that optimizing local shrimp potential enhances community skills in shrimp cracker production and creates opportunities for increased income. The conclusion of this activity is that optimizing local shrimp potential through the KKN program has a positive impact on local economic empowerment and improves the welfare of the community.
Pengembangan UMKM Desa Punti Kecamatan Soromandi melalui Workshop Kewirausahaan KKN-T STIE Bima Aida Zulwahidah; Anfani Anfani; Dila Saputri; Sri Wardah; Hayril Hayril; Raodah Raodah; Arahim Arahim; Ismunandar Ismunandar; Muhammad Badar
Jurnal Nusantara Berbakti Vol. 3 No. 2 (2025): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i2.542

Abstract

The development program for Micro, Small, and Medium Enterprises (MSMEs) in Punti Village, Soromandi District, represents a strategic step in improving the local economy. This study aims to analyze the impact of entrepreneurship workshops conducted through the Thematic Community Service Program (KKN-T) by STIE Bima. The methods employed include observation, interviews, and participatory evaluation to assess the changes in MSMEs' capacities. The findings revealed an increase in participants' understanding and skills in business management and the emergence of innovative local products. This program contributes significantly to strengthening the village's economic resilience.
Analisis Strategi Produksi dan Pemasaran pada UMKM Bakso 43 Kelurahan Jatiwangi Ita Purnama; Aida Zulwahidah; Dwi Rahmadani Kadiri
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.626

Abstract

UMKM Bakso 43 located in Jatiwangi Village is one of the micro businesses in the culinary field that sells meatball products at home. This business experiences obstacles in production consistency and limited marketing strategies. This study aims to analyze the production and marketing strategies of UMKM Bakso 43 and provide solutions and directions for future development. The research method used is descriptive qualitative through observation, interviews, and direct assistance. The marketing strategy focused on in this study is through the Facebook social media platform. The results show that production efficiency can be increased through production rescheduling and recording raw materials, while digital marketing through Facebook can significantly increase consumer reach. This study concludes that collaboration between strengthening production management and simple digital marketing can be the main driver of UMKM development
Co-Authors Anfani Anfani Arahim Arahim Dila Saputri Dwi Rahmadani Kadiri Febi Berliana Hayril Hayril HUSNUL KHOTIMAH Ismunandar Ita Purnama Muhammad Badar Nurul Hidayanti Raodah Raodah Sahrul Sahrul sri wardah Wahyu Ramadhan Yusnia Ayusari