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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Bisnis dan Komunikasi Digital
Sari, Adiva Belva
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Decision Making based on Ethical Values in Business Management Evangeline Cherryl D; Kalistarosa, Aqiela; Sari, Adiva Belva; Kusumasari, Indah Respati; Hidayat N, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3474

Abstract

Decision making is at the heart of every business activity. Decisions taken not only impact the company's performance, but also various stakeholders, including employees, consumers, and society at large. In an increasingly complex and dynamic business context, it is important for decision makers to consider ethical aspects in every choice they make. This study aims to analyze how ethical values ​​can be integrated into the business decision-making process. Through literature studies and case analysis, this study identifies several ethical principles that are relevant in the business context, such as honesty, fairness, social responsibility, and sustainability. In addition, this study also discusses the various challenges faced by companies in implementing business ethics, as well as strategies that can be used to overcome these challenges. The results of the study indicate that ethical decision making can provide a number of benefits for companies, including: improving the company's reputation, increasing trust from stakeholders, reducing risks, and improving long-term performance. However, to achieve this, a strong commitment from company leaders is needed, the development of an ethically oriented organizational culture, and the existence of an effective mechanism to ensure that decisions taken are in accordance with the company's ethical values. This study concludes that ethical decision-making is not just an option, but a necessity for companies that want to achieve long-term success. By integrating ethical values ​​into every aspect of the business, companies can create added value for all stakeholders and.
Perencanaan dan Pengembangan Bisnis Portofolio Produk Gemul Kamila, Reghina Rahma; Sari, Adiva Belva; Masviansyah, Reihan; Kalistarosa, Aqiela; Andarini, Sonja; Kusumasari, Indah Respati
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.28382

Abstract

Produk GEMUL (singkatan dari Gembul Manis Unik Lezat), yaitu puding cokelat bertopping bubuk Milo dan vla keju, merupakan hasil inovasi makanan penutup yang tidak hanya mengedepankan cita rasa, tetapi juga mengutamakan tampilan visual yang memikat hati para pecinta makanan manis. Dalam pengembangannya, produk ini dirancang untuk memiliki sejumlah luaran atau output yang menjadi tolak ukur keberhasilannya baik sebagai karya kuliner kreatif maupun sebagai potensi bisnis kuliner. Target luaran dari pengembangan GEMUL meliputi beberapa aspek penting, di antaranya adalah terciptanya produk makanan penutup yang inovatif dan disukai oleh berbagai segmen pasar, tersusunnya standar resep dan proses produksi yang konsisten, tercapainya desain kemasan yang menarik dan fungsional, serta tersusunnya strategi pemasaran yang relevan dengan tren konsumen saat ini. Di samping itu, luaran lainnya berupa peningkatan kesadaran masyarakat terhadap makanan ringan yang kreatif dan mudah untuk dibuat.
Co-Authors Andarini, Sonja Evangeline Cherryl D Hidayat N, Rusdi Kalistarosa, Aqiela Kamila, Reghina Rahma Kusumasari, Indah Respati Masviansyah, Reihan