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All Journal Nusantara Hasana Journal Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi
Sahar
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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KARAKTERISTIK LIVELIHOOD ASSETS DI KABUPATEN LOMBOK BARAT Sahar; Slamet Mardiyanto Rahayu; Muhammad Habibullah Aminy; Fathurrahman, Fathurrahman
Nusantara Hasana Journal Vol. 4 No. 8 (2025): Nusantara Hasana Journal, January 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i8.1302

Abstract

Kekait is one of the villages included in Gunungsari District, West Lombok Regency. Most of the residents of Kekait Village make their living as farmers with superior natural capital, namely: Oryza sativa (rice), Zea mays (corn), 962 heads of Bos sondaicus (cattle); 632 Capra hircus (goats); 13,080 broiler varieties of Gallus domesticus (broiler chickens); 14,217 heads of Gallus domesticus free-range variety (free-range chickens); 904 Anas domesticus (duck), Mangifera indica (mango), and Arenga pinnata (palm).
STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING USAHA MIKRO KECIL MENENGAH (UMKM) (Studi Kasus Pada Usaha Asbac Sport Mataram) Abdul Basit; Muhamad Sayuti; Vegalyra Novantini Samodra; Sahar; Windiasari, Titin
Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Vol. 9 No. 2 (2023): Ekonomi Pembangunan, Akuntansi dan Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47885/kompetitif.v9i2.18

Abstract

The right marketing strategy or an aggressive strategy. So the right strategy to be used by the Asbac Sport business at this time is a market development strategy, maintaining product quality, maintaining consumer trust, building relationships with other businesses, and developing creativity. This strategy is appropriate because the Asbac Sport business has greater strengths to face its weaknesses and has great opportunities to face its threats. Collaborating with football clubs around NTB so that Asbac Sport products get lots of contacts and lots of orders, Making discounts on products both in terms of price, service and orders, making re-plans or improvements so that the results obtained are more optimal.
Co-Authors Abdul Basit Fathurrahman Fathurrahman Muhamad Sayuti Muhammad Habibullah Aminy Samodra, Vegalyra Novantini Slamet Mardiyanto Rahayu Titin Windiasari