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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas Bina Bangsa
Poetry, Keyka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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KEWIRAUSAHAAN HIJAU: PROFESIONALITAS MANAJEMEN BANK SAMPAH UNTUK PENINGKATAN KESEJAHTERAAN MASYARAKAT Kurniaty, Dewi; Subagio, Aris; Moersid, Rambo Anzhar; Mukminah, Salsa; Poetry, Keyka
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1369

Abstract

Waste management in Jakarta is a major challenge, with increasing waste volumes. Mekarsari Waste Bank offers an innovative solution to address environmental issues while creating economic value through recycling. This community empowerment program focuses on enhancing management and digital marketing capabilities to optimize operations and increase community involvement. The method used in this service is Participatory Rural Appraisal (PRA), involving the community at every stage. The results demonstrate improved financial management effectiveness, increased customers, and expanded marketing reach through social media. This activity proves that integrated and sustainable waste management not only contributes to environmental sustainability but also enhances community welfare
Brand Credibility and Brand Reputation on Brand Performance Poetry, Keyka; Ardiani, Nadia Rizky; Yuliana, Lingga
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9078

Abstract

With regard to the Wardah brand, this study intends to examine how brand credibility and reputation affect brand performance. In this work, quantitative research methodologies are applied. Purposive sampling is used in the sampling method. This survey included 201 respondents in total. Respondents are Indonesian-born women between the ages of 17 and 55 who use skincare and makeup items under the Wardah brand. Through the use of Google Forms, the data source distributes questionnaires that collect primary data. In this study, closed questions with response options of strongly disagree, disagree, agree, and strongly agree were employed on a Likert scale. Version 4.1.0.0 of the SmartPLS tool is used in the partial least squares data analysis method. According to the study's findings, there is a relationship between brand performance and credibility. A relationship between brand reputation and brand performance is evident from the second hypothesis
Co-Authors Ardiani, Nadia Rizky Kurniaty, Dewi Lingga Yuliana Moersid, Rambo Anzhar Mukminah, Salsa Subagio, Aris