Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Economic: Journal Economic and Business
Batubara, Nurul Khaira
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Service Quality and Atmosphere on Customer Satisfaction at Cassiavera Restaurant Medan Silitonga, Anisa Yulianti; Manurung, Aprina Septauli; Simandalahi, Eliata; Batubara, Nurul Khaira; Yani, Rindy Endry; Rahmadsyah, Agus
Economic: Journal Economic and Business Vol. 3 No. 4 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i4.734

Abstract

The restaurant industry in Indonesia, especially in the city of Medan, has experienced rapid growth in recent years. Increasingly fierce competition encourages restaurant businesses to continue innovating to provide the best service to consumers. One of the factors that greatly influence customer satisfaction in the restaurant industry is the quality of service and the restaurant atmosphere. The aim of this study is to find out whether service quality and store atmosphere have an influence on customer satisfaction. The method used in this research is associative-causal. Collecting data through observation and interviews. The subject of this study are consumers at Cassiavera Restaurant Medan. The sampling technique used in this study is non-probability sampling. Data analysis shows that both service quality and atmosphere have a significant impact on consumer satisfaction. The results of this research provide important implications for restaurant management in efforts to increase customer satisfaction and organizational competitiveness
Pengaruh Ketersediaan Produk Dan Responsiveness Terhadap Keputusan Pembelian Di Ris One Bakery Bandar Setia, Tembung Batubara, Nurul Khaira; Teviana, Teviana
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9236

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Ketersediaan Produk Dan Responsiveness Terhadap Keputusan Pembelian Di RIS One Bakery Bandar Setia, Tembung. Penelitian ini menggunakan pendekatan kuantitatif dan data dikumpulkan melalui survei menggunakan kuesioner yang akan disebarkan kepada 100 responden yaitu konsumen RIS One bakery yang dipilih secara Accidental Sampling. Teknik analisis data yang digunakan adalah Uji Asumsi Klasik (Uji Normalitas, Uji Multikolinieritas, Uji Heteroskedastisitas), Regresi Linear Berganda, Uji T, Uji F, dan Koefisien Determinasi. Dari hasil analisis menunjukkan bahwa ada pengaruh ketersediaan produk terhadap keputusan pembelian. responsiveness berpengaruh terhadap keputusan pembelian. Dan secara simultan, hasil analisis menunjukkan bahwa ketersediaan produk dan responsiveness berpengaruh terhadap keputusan pembelian.Kata Kunci : Ketersediaan Produk, Responsiveness, Keputusan Pembelian
Co-Authors Manurung, Aprina Septauli Rahmadsyah, Agus Silitonga, Anisa Yulianti Simandalahi, Eliata T Teviana Yani, Rindy Endry