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All Journal Eksis: Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Economic: Journal Economic and Business
Manurung, Aprina Septauli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Peran Pemimpin terhadap Perubahan Sistem Ekonomi Menuju Indonesia Maju Manurung, Aprina Septauli; Putri, Devi Adinda; Nasution, Armin Rahmansyah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.425

Abstract

This research aims to analyze the role of leaders in changing the economic system towards an advanced Indonesia. This research will use a qualitative approach with a case study method. The qualitative approach was chosen because it allows for in-depth information and meaning about the role of leaders in economic system change, which cannot be captured by quantitative methods. The findings of this research provide a deep insight into the role played by President Joko Widodo in driving change in Indonesia's economic system towards a more advanced Indonesia. Through careful analysis of the data, it can be concluded that strong leadership, clear vision, high commitment to economic development, and the ability to build consensus have been key factors in Jokowi's success.
The Influence of Service Quality and Atmosphere on Customer Satisfaction at Cassiavera Restaurant Medan Silitonga, Anisa Yulianti; Manurung, Aprina Septauli; Simandalahi, Eliata; Batubara, Nurul Khaira; Yani, Rindy Endry; Rahmadsyah, Agus
Economic: Journal Economic and Business Vol. 3 No. 4 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i4.734

Abstract

The restaurant industry in Indonesia, especially in the city of Medan, has experienced rapid growth in recent years. Increasingly fierce competition encourages restaurant businesses to continue innovating to provide the best service to consumers. One of the factors that greatly influence customer satisfaction in the restaurant industry is the quality of service and the restaurant atmosphere. The aim of this study is to find out whether service quality and store atmosphere have an influence on customer satisfaction. The method used in this research is associative-causal. Collecting data through observation and interviews. The subject of this study are consumers at Cassiavera Restaurant Medan. The sampling technique used in this study is non-probability sampling. Data analysis shows that both service quality and atmosphere have a significant impact on consumer satisfaction. The results of this research provide important implications for restaurant management in efforts to increase customer satisfaction and organizational competitiveness
Pengaruh Konsistensi Cita Rasa, Kualitas Pelayanan dan Social Media Marketing Terhadap Keputusan Pembelian di Majestyk Bakery and Cake ShopTebing Tinggi. Manurung, Aprina Septauli; Chalil, Syahrizal
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8637

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui dan menganalisis  pengaruh konsistensi cita rasa, kualitas pelayanan dan social media marketing terhadapkeputusan pembelian di Majestyk Bakery and Cake Shop Tebing Tinggi. Penelitian ini menggunakan pendekatan kuantitatif dan menggunakan data primer melalui penyebaran kuisioner kepada konsumen di Majestyk Bakery and Cake Shop Tebing Tinggi. Sampel pada penelitian ini berjumlah 158 orang. Metode analisis data yang digunakan adalah uji validitas, uji realibilitas, uji asumsi klasik, uji analisis regresi berganda, uji hipotesis mellaui uji–t dan uji-f, uji koefisien determinasi. Pengolahan data menggunakan program SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial konsistensi cita rasa, berpengaruh terhadap keputusan pembelian, hal ini dapat dibuktikan dengan nilai t-ℎ????g (8,236) > t-tabel (1,975). Dan kualitas pelayanan berpengaruh secara parsial terhadap keputusan pembelian,  hal ini dapat dibuktikan dengan nilai t-ℎ????g (3,219) > t-tabel (1,975). Serta variabel social media marketing berpengaruh secara parsial terhadap keputusan pembelian,  hal ini dapat dibuktikan dengan nilai t-ℎ????g (2,183) > t-tabel (1,975). Berdasarkan hasil penelitian menunjukkan bahwa secara simultan variabel konsistensi cita rasa, kualitas pelayanan dan social media marketing berpengaruh positif dan signifikan terhadap keputusan Pembelian, hal ini dibuktikan dengan nilai f-ℎ????g (57,514) > f-tabel (2,66). Dan diperoleh nilai R 0,727, serta nilai Adjusted R Square dalam penelitian ini adalah 0,519. Kemudian sisanya sebesar 48,1%  dipengaruhi oleh variabel-variabel lain yang tidak dibahas dalam penelitian ini. Kata Kunci : Konsistensi Cita Rasa, Kualitas Pelayanan, Social Media Marketing, Keputusan Pembelian
Co-Authors Batubara, Nurul Khaira Chalil, Syahrizal Nasution, Armin Rahmansyah Putri, Devi Adinda Rahmadsyah, Agus Silitonga, Anisa Yulianti Simandalahi, Eliata Yani, Rindy Endry