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All Journal UPI YPTK Journal of Business and Economics Jurnal Puan Indonesia Jurnal Sistem Informasi dan Manajemen
Putri, Poppy Okta Fiana
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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The Influence of Profitability, Solvency, Firm Size on Stock Prices With Dividend Policy as Intervening Variable In Manufacturing Companies Listed on The IDX Putri, Poppy Okta Fiana; Zefriyenni, Zefriyenni; Lusiana, Lusiana
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i3.290

Abstract

The aim of this research is to discover influence of profitability, solvency and firm size have on share prices with dividend policy as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2019-2023. There are 218 manufacturing companies listed on the Indonesian stock exchange in 2019-2023. Meanwhile, the sample for this research consisted of 54 companies which were included in manufacturing companies and were selected using purposive sampling. The analysis method used is linear multiple regression data analysis, using computer assistance with the SPSS 23 software program. Based on the research results, it shows that there is a significant influence (0.777 > 0.05) on policy profitability. There is no significant effect of solvency (0.396 > 0.05) on dividend policy. Firm size does not have a significant effect (0.079 > 0.05) on dividend policy. There is a significant influence of profitability (0.000 < 0.05) on share prices. There is no significant effect on solvency (0.998 > 0.05) on share prices. There is a significant effect of firm size (0.000 < 0.05) on share prices. There is a dividend policy that has no significant effect (0.708 > 0.05) on share prices. There is a dividend policy that does not mediate profitability on share prices. There is a dividend policy that does not mediate Solvency on Share Prices. There is a dividend policy that does not mediate firm size on share prices.
PENGARUH MUTU PRODUK, CITRA MEREK DAN CITRA DIRI PRODUK LOCKNLOCK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Purba, Tiurniari; Hutauruk, Friska Juliana; Putri, Poppy Okta Fiana
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1307

Abstract

Latar Belakang: Penelitian ini dilatarbelakangi oleh permasalahan kurangnya pemasaran produk LocknLock yang mengakibatkan produk tersebut saat ini mengalami penurunan penjualan drastis di kalangan konsumen. Tujuan: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh mutu produk, citra merek, dan citra diri produk LocknLock terhadap keputusan pembelian konsumen. Metode: Penelitian ini merupakan penelitian dan pengembangan. Analisis penelitian menggunakan pendekatan eksplanatif. Teknik pengambilan sampel menggunakan snowball sampling, sampel terdiri dari 100 responden yang pernah membeli produk LocknLock. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS. Hasil: Variabel mutu produk, citra merek dan citra diri LocknLock baik secara pasial maupun simultan berpengaruh terhadap keputusan pembelian konsumen. Kata Kunci: Mutu Produk, Citra Merek Dan Citra Diri, Keputusan Pembelian
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM Pratiwi, Mariska Putri; Husein, Alice Erni; Fajrin, Alfannisa; Haldy, Muhammad; Putri, Poppy Okta Fiana
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.492

Abstract

This community service program aimed to empower Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to enhance their competitiveness. Many MSME actors still face limitations in utilizing digital platforms for marketing purposes. The program involved 30 participants and was implemented through a series of practical training sessions covering social media marketing, e-commerce utilization, content creation, and basic search engine optimization (SEO). Evaluation was conducted using pre-test and post-test instruments as well as participant satisfaction surveys. The results showed an improvement in participants’ understanding of digital marketing concepts and practices, as well as a high level of satisfaction with the program. Participants reported increased confidence and readiness to adopt digital marketing strategies in their businesses. This program demonstrates that digital marketing training can be an effective empowerment approach to strengthen MSME capacity and competitiveness.
Co-Authors Fajrin, Alfannisa Haldy, Muhammad Husein, Alice Erni Julia Hutauruk Lusiana Lusiana Pratiwi, Mariska Putri Purba, Tiurniari Zefriyenni Zefriyenni, Zefriyenni