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All Journal Jurnal Paradigma Ekonomika JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Primanomics : Jurnal Ekonomi & Bisnis YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Purba, Tiurniari
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA BENGKEL MAZDA DI KOTA BATAM William, William; Purba, Tiurniari
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.993 KB) | DOI: 10.35794/emba.v8i1.28051

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan fasilitas terhadap kepuasan pelanggan di bengkel Mazda di Batam. Populasi dalam penelitian ini terdiri dari 263 pengguna mobil Mazda yang menggunakan layanan garasi Mazda di kota Batam. Teknik pengambilan sampel dalam penelitian ini menggunakan rumus slovin 5% sehingga ada 158 pelanggan yang memenuhi kriteria pemilihan sampel. Teknik analisis data yang digunakan dalam penelitian ini adalah uji regresi linier berganda dan pengujian hipotesis menggunakan t-statistik dan F-statistik dengan tingkat signifikansi 5%. Hasil penelitian menunjukkan variabel kualitas layanan secara parsial mempengaruhi kepuasan pelanggan dengan nilai 5,830 lebih besar dari nilai t tabel 1,97529 dengan signifikansi 0,000 dan variabel fasilitas secara parsial juga mempengaruhi kepuasan pelanggan dengan nilai 9,440 lebih besar dari nilai t tabel. 1, 97529 dengan signifikansi 0,000 juga. Variabel kualitas layanan dan fasilitas secara simultan mempengaruhi kepuasan pelanggan dengan nilai F hitung 667.847 dan ini lebih besar dari F tabel 3.05 dan nilai signifikan 0,000 <0,05.Kata Kunci: Kualitas Layanan, Fasilitas, Kepuasan Pelanggan
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PADA PT. ALCO JAYA RAYA DI KOTA BATAM Frindy, Frindy; Purba, Tiurniari
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1269.479 KB) | DOI: 10.35794/emba.v8i3.29083

Abstract

Penelitian ini mengkaji pengaruh kualitas pelayanan dan kualitas produk melalu dimensi (tangible, reliability, responsiveness, assurance dan emphaty) dengan mengajukan lima hipotesis. Dan kulitas produk dengan dimensi (performance, Features, Conformance to Spesification, realibilty, Durability, Esthetica, perceived quality, serviceability) dengan mengajukan delapan hipotesis. Tujuan dari penelitian ini adalah untuk mengukur apakah kualitas pelayanan dan kualitas produk berpengaruh terhadap loyalitas pelanggan . Berdasarkan nilai R Square (R2) sebesar 0,791 atau 79,1%, dan thitung (13,258) > ttabel (2,35782) dan nilai signifikansi = 0,000 < 0,05 dan thitung (3,810) > ttabel (2,35782) dan nilai signifikansi = 0,000 < 0,05, Penelitian dengan variable Kualitas pelayanan dan kualitas produk ini berpengaruh positif signifikan terhadap loyalitas pelanggan. Diperoleh juga nilai F sebesar 221,395 yang lebih besar dari f tabel 3,07 dengan nilai probabilitas (sig) = 0.000 jauh lebih kecil dari nilai 0,005 maka H3 diterima, berarti secara bersama-sama (simultan).  maka bisa disimpulkan variable kualitas pelayanan dan kualitas produk berpengaruh terhadap loyalitas pelanggan . Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan populasi berjumlah 120 orang, dan sampel yang digunakan adalah sebesar 120 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji kualitas data, uji asumsi klasik, dan uji pengaruh menggunakan regresi linear berganda SPSS 25. Kata Kunci: Kulitas Pelayanan; Kualitas Produk; Loyalitas Pelanggan
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT SAF MITRA ABADI CennataI, Ankho; Purba, Tiurniari
MOTIVASI Vol 5, No 1 (2020): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v5i1.2473

Abstract

ABSTRACTPurpose - This study aims to determine the effect of promotion, service quaIity and product quaIity on purchasing decisions at PT Saf Mitra Abadi in Batam City and using simpIe random sampIing techniques.Design/methodology - The number of sampIes used in this study were 196 respondents. The instrument used to coIIect data was a questionnaire. By using a vaIidity test and a reIiabiIity test to test data quality and using Iinear anaIysis and the coefficient of determination to conduct a cIassic assumption and infIuence. SPSS version 25 is a program used by author to process data obtained from respondents.Findings - The resuIts of the coefficient of determination indicate that promotion, service quaIity and product quaIity simuItaneousIy infIuence 39,90% on purchasing decisions. WhiIe the resuIts of muItipIe Iinear regression test indicate that promotion partiaIIy infIuence 24,20%, service quaIity partiaIIy infIuence 16,00% and product quaIity partiaIIy infIuence 42,50% on purchasing decisions. The concIusions obtained from the resuIts of this study indicate that promotion, service quaIity and product quaIity partiaIIy and simuItaneousIy have a positive and significant effect on purchasing decisions.Keywords :Product QuaIity, Promotion, Purchase Decision, Service QuaIity.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pelanggan Terhadap PT Continental Industry Supply Wijaya, Fredric; Purba, Tiurniari
MOTIVASI Vol 5, No 2 (2020): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v5i2.2750

Abstract

ABSTRACT Purpose - Regarding marketing, brand image is a meaningful part so that it has a lot of impact on customers so they can buy because customer direction takes precedence on branded and achieved goods. But the brand image, product quality also gives a part thatinfluences the desire of the customer to buy when running a product, not  just looking  at  value  in the aspect of quality, or  the brand and quality still influences with the brand image that is closely related to a particular product. This study uses the influence of brand image and product quality on customer purchasing decisions on PT Continental Industry Supply.Design/methodology - Descriptive research design and quantitative approach along with data dissemination is data used by researchers to carry out a way of distributing questionnaires to respondents. Non-probability sampling and saturated sampling techniques are tools used by researchers to examine a sample of 130 respondents on a questionnaire to spread to respondents, To find out the results analyzed and linear regression analysis using research has used SPSS version 25 as a number calculation equipment program.Findings - Regarding the calculation results, it is known that brand image (X1) is partially similar and has a positive and significant influence on purchasing decisions (Y) with a significant value of 0,000<? 0.05. Product quality (X2) is similar to partial and positive and significant influence on purchasing decisions (Y) with a significant value of 0,000 <? 0.05. Brand Image (X1) and Product Quality (X2) simultaneously have positive and significant influence on purchasing decisions (Y) with a significant value of 0,000 <? 0.05.    
Analisis Kualitas Produk Dan Promosi Terhadap Kepuasan Konsumen Produk Holland Bakery Purba, Tiurniari
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 1 No. 1 (2022): Volume 1 Nomor 1 2022
Publisher : ADAI Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.139 KB)

Abstract

The aim of this research is to determine the effect of product quality and promotion on customer satisfaction Holland Bakery Product. To determine the sample of researchers using the Slovin formula with the number of respondents 287, sampling technique using simple random sampling, for processing data this study uses SPSS 22. Product quality variables significantly influence the value of 0.038 <0.05 alpha and t count value of 2.085 > 1,968 t tables. Promotional variables significantly influence the value of 0,000 < 0.05 alpha and the value of t arithmetic 32.187 > 1.968 t table. Product quality and promotion simultaneously affect the f table value 639,339 > 2.64 with a significant value of 0,000 < 0.05.
PENERAPAN BISNIS MODEL KANVAS PADA PRODUK TAWANYESSS: PENERAPAN BISNIS MODEL KANVAS PADA PRODUK TAWANYESSS Purba, Tiurniari; Nainggolan, Nora Pitri; Nurhabsyina, Nurhabsyina; Rahmadani, Indah Alvia; Putri, Tiya Aliya
Postgraduate Management Journal Vol. 3 No. 2 (2024): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v3i2.732

Abstract

Busines Model Canvas (BMC) atau sering disebut dengan bisnis model kanvas adalah template manajemen strategis dan lean start-up untuk mengembangkan model bisnis baru atau mendokumentasikan model bisnis yang sudah ada. Ini adalah bagan visual dengan sembilan elemen yang menjelaskan proposisi nilai perusahaan atau produk, infrastruktur, pelanggan, dan keuangan. Model ini membantu perusahaan dalam menyelaraskan aktivitas mereka dengan mengilustrasikan potensi trade-off. Tujuan penerapan Sembilan elemen BMC ini menjadi panduan dalam menjalankan usaha Produk Tawanyess. BMC adalah untuk menentukan yang terbaik mulai dari perencanaan usaha Tawanyesss hingga realisasi, sebagai salah satu bagian dari UMKM yang dikelola oleh mahasiswa sebagaimana masih pemula dalam berwirausaha. Metode dalam penelitian menggunakan metode deskriptif, sedangkan analisis data menggunakan analisis kualitatif. Pengumpulan data primer diperoleh dari wawancara. Analisis telah dilakukan dengan menyusun dan verifikasi BMC. Hasil penelitian dari bisnis produk Tawanyesss dengan model BMC menunjukkan bahwa; 1) Customer Segmen (Target Pasar) Tawanyesss yaitu multi (konsumsi untuk segala usia) dengan karakteristik : semua kalangan (umum), anak-anak hingga dewasa. 2) Value Propositions dengan menggunakan ayam sebagai tambahan di adonan yang memiliki dua varian rasa. 3) Channels Tawanyesss akan memanfaatkan media social untuk mempromosikan usaha Tawanyesss ini melalui Posting dipostingan FB, IG official @tawanyesss, WA story, dan promosi dari mulut ke mulut. 4) Customer Relationship Tawanyesss ini akan membangun hubungan dengan pelanggan dengan cara melakukan testimoni yang bisa di lakukan melalui Testimoni penilaian di akun IG official @tawanyesss, WA story, posting di FB. 5) Revenue Streams usaha ini berasal dari Penjualan produk Tawanyesss dengan dua seri varian, yaitu Rasa Original dan Pedas (Hot). 6) Key Resources Tawanyesss ini, sumber utama yg Tawanyesss gunakan seperti Fasilitas masak, Smartphone, Internet, dan Kendaraan. 7) Key Activities Tawanyesss akan menyajikan pelayanan yang baik dan berkualitas/bermutu dengan selalu memperhatikan pengemasan yang baik dan benar. 8) Key Partnership Tawanyesss bekerja sama dengan beberapa supplier yang Tawanyesss butuhkan. 9) Cost Structure (Struktur Biaya). Biaya yang di keluarkan dalam usaha ini terbagi dalam beberapa bagian yaitu Biaya Peralatan, Biaya Bahan Baku, Biaya Packaging dan Biaya Opaerasional.
Pengaruh kualitas pelayanan, kualitas produk dan promosi terhadap keputusan pembelian Aki Merk SG pada PT Jaya Timur Kennedy Yap, Jonh; Purba, Tiurniari
Jurnal Paradigma Ekonomika Vol. 17 No. 2 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i2.16834

Abstract

The customer's purchase decision is beneficial for the company because it will be the final direction the company gets. As a result, the company must try to move more actively in terms of attracting the attention of customers in order to increase the company's margins and meet the company's needs, desires, and purchasing decisions and gain pleasure in the hearts of customers so that customers are expected to be loyal. The population in this study were consumers of PT Jaya Timur brand SG batteries. The total population of consumers purchasing SG brand batteries at PT Jaya Timur is a total of 2460 consumers. The size of the sample from a population can be determined by using the Slovin formula so that the sample taken in this study is 188 respondents. The results of the t-test show that the service quality variable has a t-count value of 3.363 with a significance level of 0.001 <0.05. The product quality variable shows a t-count value of 3.323 with a significance level of 0.001<0.05. The promotion variable shows a t-count value of 16,247 with a significance level of<0.05. The F test results show that Service Quality, Product Quality and Promotion have a simultaneous positive and significant effect on Purchase Decisions with a significance number of 0.000 <0.05. The coefficient of determination (Adjusted R Square) is 0.674 or 67.4% of the purchasing decision variables. can be explained or influenced by service quality, product quality and promotion.
PENGARUH GAYA HIDUP, ATRIBUT PRODUK DAN KUALITAS LAYANAN TERADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA Nainggolan, Nora Pitri; Purba, Tiurniari; Heryenzus, Heryenzus
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.568

Abstract

The purpose of this study is to find out how lifestyle, product attributes, and service quality affect purchasing decisions at Tokopedia. In this study, the number of consumer respondents taken was 100 respondents as the research population using a questionnaire data collection technique. The data quality test in this study uses the validity and reliability test, the classical assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (f test) using SPSS software program version 25. The results of the coefficient of determination (R2) obtained from lifestyle, product attributes and service quality variables have an effect 0.496 (49.6%). The results of multiple linear regression shows that Lifestyle has an effect 0,496 (49,6%) on purchasing decisions, and product attributes has the effect 0,3968 (39,7%) on purchasing decision, and the quality of service has an effect 0,2000 (20)% on purchasing decision.. From the t test and f test, it can be concluded that lifestyle, product attributes, and service quality has a partially significant effect on purchasing decisions. From the results of the study it can be shown that lifestyle, product attributes and service quality simultaneously influence purchasing decisions at Tokopedia.
MODEL BISNIS CANVAS PADA BISNIS WEDDING ORGANIZER DI BATAM Purba, Tiurniari; Nainggolan, Nora Pitri
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i3.639

Abstract

As time progresses, many people are starting to realize the existence of wedding organizers (WO) and are starting to use their services. This is because prospective brides and grooms, most of whom are millennials, are busy with their respective jobs. Because of this busy schedule, prospective brides and grooms find it difficult to prepare everything related to their wedding. This is where the WO's job is needed to help the smooth running of a wedding party. Starting from the contract/blessing to the reception process. Running a business is not enough to just rely on a model, because in reality every business or undertaking requires its own elements. This research aims to analyze a wedding organizer business. The model used to help manage this business is the business canvas model (MBC) which consists of nine elements guided by SWOT analysis. SWOT analysis will really help manage a business starting from describing strengths, weaknesses, opportunities and threats. This research focuses more on how to manage the WO business with MBC. The research results explain that before running a WO business, MBC is a tool in management strategy to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the MBC framework, it is very easy for WO business to be realized quickly and on target.
ANALISIS MODEL BUSINESS CANVAS JASA CEK PLAGIASI THE LUCKY OF TURNITIN Purba, Tiurniari; Nainggolan, Nora Pitri
JURSIMA Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.844

Abstract

Business Model Canvas (BMC) is a visual chart with nine elements that explain the value proposition of a company or product, infrastructure, customers and finances. The aim of implementing these nine BMC elements is to become a guide in running The Lucky of Turnitin services. BMC determines the best starting from planning The Lucky of Turnitin to realization, as a part of MSMEs managed by students who are still beginners in entrepreneurship. The research method uses descriptive methods, while data analysis uses qualitative analysis. Analysis has been carried out by compiling and verifying BMC. The results of the analysis of The Lucky of Turnitin using the BMC model show that; 1) The Lucky of Turnitin Customer Segments are lecturers and students. 2) Value Propositions using a fast application. 3) The Lucky of Turnitin channels will utilize social media to promote The Lucky of Turnitin through FB posts, official IG, WA stories, and word of mouth promotions. 4) Customer Relationship The Lucky of Turnitin will build relationships with customers by providing testimonials which can be done through assessment testimonials on official IG accounts, WA stories, posts on FB. 5) Revenue Streams for this business come from sales of The Lucky of Turnitin services. 6) Key Resources The Lucky of Turnitin, the main source used by Smartphones, the Internet and Vehicles. 7) Key Activities The Lucky of Turnitin will provide good and quality service quickly. 8) Key Partnership Tawanyesss works with several suppliers that The Lucky of Turnitin needs. 9) Cost Structure (Cost Structure). The costs incurred in this business are divided into several parts, namely Equipment Costs, Raw Material Costs, Packaging Costs and Operational Costs.
Co-Authors Angriani, Rini Br Purba, Neni Marlina CennataI, Ankho Dian Novitasari Erni Yanti Natalia Erni Yanti Natalia, Erni Yanti Fakhirah, Silvi Frindy, Frindy Hafif, M Hansen, Welly Hendi, Hendi Herlini, Herlini Heryenzus, Heryenzus Hutagalung, Mariah Mathilda Intan Utna Sari Kennedy Yap, Jonh Lauw, Hernawati Mandarini, Veerou Melinda Putri, Ratna Mortigor Afrizal Purba Nainggolan, Nora Pitri Nora Pitri Nainggolan Nurhabsyina, Nurhabsyina Nuri Aslami Purba, Mortigor Afrizal Putri, Erika Pransiska Putri, Tiya Aliya Rahmadani, Indah Alvia Rahmayani, Shinta Ayu Rika, Delvina selly Selly Setiawan, Ervin Siagian, Elma Suriya Sinaga, Zunalva Disa Supriadi Supriadi Tobing , Vargo Christian L. Tobing, Vargo Christian L. Valensia , Stephany Vargo Christian L. Tobing Wendy Wijaya, Fredric William William