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All Journal Journal of Visual Art and Design International Journal of Engagement and Empowerment (IJE2)
Saidon, Hasnul Jamal
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Arts Humanities Education Other

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Journal : Journal of Visual Art and Design

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Reviewing Co-creation Method in the Context of Visual Arts Co-creation: A Case Study of Usungan Parade Project Mat, Mohamad Faizuan; Saidon, Hasnul Jamal; Khiri, Muhammad Jazlan Ahmad; Leong, Sarah Naemah Aman; Al-Nahari, Nourah Nasser
Journal of Visual Art and Design Vol. 16 No. 1 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.1.6

Abstract

In this paper, co-creation through visual art as a form of community engagement is explored and discussed through its definition, origin, method, practice, context, and potential. The Usungan Parade co-creation project at a khatam al-Quran event in Kabong, Sarawak, East Malaysia served as a case study through a qualitative analysis to explore the experiences and interpretations of the community related to the co-creation phenomenon. The study was conducted through participant observation and interviews with a sample drawn from heads of families, usungan craftsmen, and audience members. Six factors were identified in this community engagement project using the co-creation model. Then we elaborated how the participants interpreted the value of co-creation obtained from their activities. The objective was to build a strong argument for an in-depth study of implementing co-creation in a particular community. This research found that co-creation can contribute to reducing the gaps between those who can produce art and society, especially through the participation of ‘non-art affiliated’ communities and artistic excellence.
Co-Authors Ahmad, Fandy Al-Nahari, Nourah Nasser Ambar Lukitaningsih Azizan, Ahamad Tarmizi Bilqisa, Nazla H. Dina Arumsari, Mela Khiri, Muhammad Jazlan Ahmad Kusnul Khotimah Leong, Sarah Naemah Aman Lianti, Desi Maulidya, Thasya Alwa Mohamad Faizuan Mat, Mohamad Faizuan Pangestu, Raka Rismawati, Dewi Siti Mariah, Siti Sugiyarto Surono, Sugiyarto Susanto, Moh. Rusnoto Wiwit, Ilma