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Strategic Approaches to University Product Marketing in the Global Market Silvia, Vivi; Zikra, Naswatun; Thahira, Zia; C. Dawood, Taufiq; Nazamuddin, Nazamuddin; Zulham, T.; Apridar, Apridar; Aliasuddin; Srinita, Srinita; Seftarita, Chenny
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.788

Abstract

This community service program, conducted by Universitas Syiah Kuala (USK) in collaboration with Thaksin University (TSU), aimed to promote effective marketing strategies for university best local products to expand their presence in global markets. The program focused on the utilization of Aceh's patchouli oil, a product with substantial international demand, as an example of how local resources can be developed into competitive products for the global market. The methods used included dissemination sessions, interactive discussions, and demonstrations of products produced by the cooperative to both local farmers and academic partners in Thailand. The results indicated increased participant awareness of the potential of local products, with the Inovac ARC Cooperative playing a key role in the development and marketing of these products. The success of the program was attributed to the integration of product innovation, strategic marketing, and collaboration with international partners. Future programs should focus on strengthening international partnerships and exploring digital marketing strategies to enhance market access for local products. Decision-makers are encouraged to support cooperative initiatives that combine local expertise with global market standards.
Daughters at Risk: Analyzing the Impact of Maternal Son Preference on Stunting and Wasting in Indonesia Adnan, Muhammad; Marwiyati, Marwiyati; Zurriyani, Zurriyani; Thahira, Zia
Jurnal Ilmiah Peuradeun Vol. 13 No. 1 (2025): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v13i1.1351

Abstract

Son preference remains prevalent in various communities, influencing intra-household resource allocation and potentially affecting child health outcomes. This study examines the impact of maternal son preference on stunting and wasting among children in Indonesia, utilizing data from the Indonesian Family Life Survey (IFLS) waves 4 and 5. Employing a logit regression model, the analysis incorporates various socioeconomic and demographic factors to estimate the effects of maternal son preference on child malnutrition. The findings indicate that while there is no significant correlation between maternal son preference and stunting incidence, a notable increase in the risk of wasting among boys and a reduction in wasting among girls were observed in households where mothers exhibited a son preference. These results underscore the complex interplay between gender biases and child health, highlighting the need for gender-sensitive health interventions. This study contributes to the literature on gender disparities in child health by providing empirical evidence on the nuanced effects of maternal son preference, offering critical insights for policymakers seeking to promote gender equity and improve child welfare in Indonesia.
General Equilibrium Model Applications in Energy Research: A Bibliometric Analysis Agustina, Maulidar; Thahira, Zia; Zikra, Naswatun; Amalina, Faizah; Afjal, Mohd; Idroes, Ghalieb Mutig
Ekonomikalia Journal of Economics Vol. 3 No. 1 (2025): April 2025
Publisher : Heca Sentra Analitika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60084/eje.v3i1.291

Abstract

This study investigates the scholarly landscape of General Equilibrium (GE) model applications within the field of energy research through a bibliometric lens. Utilizing a dataset of 864 journal articles indexed in Scopus from 1974 to 2022, the research maps publication trends, identifies leading contributors, and uncovers prevailing thematic clusters within the field. The analysis employs VOSviewer to visualize co-authorship networks, as well as institutional and country-level productivity, source relevance, and keyword co-occurrence patterns. Results reveal that China, the United States, and Japan are the most prolific countries, while Energy Policy and Energy Economics emerge as the most influential journals. Among the authors, Masui T. stands out as the most productive, while Paganetti registers the highest number of citations, reflecting a significant scholarly impact over recent years. Keyword mapping highlights dominant research themes centered on "computable general equilibrium analysis," "computable general equilibrium model," and "emission control," reflecting the field’s alignment with climate-related energy policy evaluation. This bibliometric overview not only provides a structured understanding of intellectual developments in GE-energy research but also identifies underexplored areas that warrant further investigation—particularly the integration of GE models with renewable energy transitions in developing economies and the incorporation of behavioral and distributional dimensions within energy policy assessments. The study contributes to the advancement of interdisciplinary dialogue by informing future research directions and supporting evidence-based policymaking in the energy-climate nexus.
The Impact of Mother’s Gender Preference on Children’s Cognitive Ability in Indonesia Thahira, Zia; Handayani, Dwini
Jurnal Ilmiah Peuradeun Vol. 11 No. 3 (2023): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v11i3.1008

Abstract

A simple theoretical model predicts that when a mother gives birth to a child of her preferred sex, parents will likely invest more resources in that child, leading to more significant human capital. This bias can result in unequal treatment and opportunities, affecting a child’s long-term development. This study investigates how gender preference influences cognitive ability between sons and daughters in Indonesia. This study utilizes longitudinal data from the Indonesian Family Life Survey 1 and 5, analyzed using the Ordinary Least Square method. The results indicate that daughters whose mothers had a son preference had 0.259 points higher cognitive scores. This finding is attributed to the sample distribution, revealing that daughters of mothers who prefer sons were mainly those without male siblings, allowing them to receive equal input from their parents without competing with boys. The heterogeneity analysis further revealed that daughters from disadvantaged backgrounds, such as those living in rural areas and born to less educated mothers, are disproportionately affected by son preference. In conclusion, it appears that children’s family background and sibling composition can significantly impact the disparity in cognitive achievement between sons and daughters.
Does Social Assistance Expenditure Reduce Poverty? Panel Evidence from Indonesian Provinces Thahira, Zia; Agustina, Maulidar; Zikra, Naswatun; Amalina, Faizah; Mukhra, Uly Handayani
Jurnal Samudra Ekonomika Vol 9 No 2 (2025): Jurnal Samuka
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jse.v9i2.13180

Abstract

This study investigates the determinants of poverty across Indonesian provinces with a particular focus on the role of social assistance expenditure. Using provincial panel data from 2015 to 2024, the analysis combines information on poverty headcount ratios with fiscal, economic, and political variables, namely social assistance per capita, gross regional domestic product (GRDP) per capita, unemployment rate, and election years. The study employs a fixed effects panel regression model, selected on the basis of specification tests, and incorporates one-year lagged values of social assistance and GRDP per capita to capture the delayed effects of fiscal and economic policies. The results reveal that social assistance has a negative but modest effect on poverty, indicating its limited yet relevant role in supporting vulnerable households. GRDP per capita emerges as the strongest determinant, confirming the importance of inclusive growth in driving poverty reduction, while unemployment significantly worsens poverty outcomes. In addition, poverty rates tend to fall in election years, reflecting the influence of political cycles on welfare spending. Overall, the findings underscore that poverty reduction in Indonesia requires multidimensional strategies that combine sustained economic growth, labor market improvements, and well-targeted social assistance, supported by institutional safeguards that ensure consistency beyond short-term political incentives.