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Izati, Devina Nur
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Education

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Implementation Of the Learning Curriculum at Surya Buana High School in Malang Rizki, Astika Eva; Izati, Devina Nur; Handini, Diah Sri; Arum, Dora Sekar; Aulia, Erend Meiva; Andini, Indri Arifianisa
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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This research aims to: (1) knowing the curriculum structure at SMA Surya Buana Malang; (2) describing the implementation of Curriculum 2013, independent curriculum and portotype curriculum at SMA Surya Buana Malang; (3) identifying factors that influence the implementation of Curriculum 2013; (4) analysing the implementation of technology in the learning process of SMA Surya Buana Malang. This research uses descriptive skinative method. The research was conducted with field research data collection and aims to find out variables, either one variable or more. The results showed that: (1) SMA Surya Buana Malang is one of the private high schools that uses three curricula used for the learning process, namely the 2013 curriculum and the independent curriculum, as well as the BTQ Tahfidz curriculum which is the curriculum of the school itself. (2) The learning process at SMA Surya Buana has been carried out in accordance with the curriculum based on the education office and the school's own curriculum. (3) SMA Su
Pemasaran Jasa Pendidikan Berbasis Social Media dalam Upaya Peningkatan Minat Calon Peserta Didik Baru Anggelia, Evana; Izati, Devina Nur; Handini, Diah Sri; Septyani, Fiona Dwi; Dianti, Firda Hana; Benty, Djum Djum Noor; Argadinata, Hasan
Proceedings Series of Educational Studies 2025: Seminar Nasional Departemen Administrasi Pendidikan "Transformasi Manajemen Pendidikan: Memban
Publisher : Universitas Negeri Malang

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Penelitian ini bertujuan untuk menganalisis implementasi pemasaran jasa pendidikan berbasis media sosial di SMP Muhammadiyah 2 Kota Malang dan dampaknya terhadap peningkatan jumlah peserta didik baru. Metode penelitian yang digunakan adalah pendekatan kualitatif, penelitian ini menggunakan wawancara dengan kepala sekolah dan koordinator humas serta observasi langsung. Hasil penelitian menunjukkan bahwa strategi pemasaran berbasis media sosial yang diterapkan oleh SMP Muhammadiyah 2 Kota Malang sangat efektif dalam meningkatkan jumlah peserta didik baru. Keunggulan program unggulan seperti kelas tahfidz, bahasa Inggris, dan teknologi, serta pemanfaatan media sosial sebagai sarana promosi, menjadi daya tarik utama bagi calon siswa dan orang tua. Kendati demikian, masih terdapat beberapa kendala seperti keterbatasan waktu tim humas. Kendala yang dihadapi meliputi jeterbatasan waktu, anggaran, persepsi masyarakat, dan persaingan. Penelitian ini merekomendasikan agar SMP Muhammadiyah 2 Kota Malang terus meningkatkan kualitas konten media sosial, memperluas kerjasama dengan berbagai pihak, dan melakukan evaluasi secara berkala untuk memastikan keberlanjutan strategi pemasaran yang telah diterapkan.
Co-Authors Andini, Indri Arifianisa Anggelia, Evana Argadinata, Hasan Arum, Dora Sekar Aulia, Erend Meiva Dianti, Firda Hana Djum Djum Noor Benty Handini, Diah Sri Rizki, Astika Eva Septyani, Fiona Dwi