Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Welfare: Jurnal Pengabdian Masyarakat
Ulya, Zahrotul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH HARGA, GAYA HIDUP, KUALITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI ECOMMERCE ZALORA Ulya, Zahrotul; Purusa, Nanda Adhi; Anomsari, Ariati; Haziroh, Awanis Linati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4745

Abstract

Pertumbuhan pengguna internet di Indonesia mendorong peningkatan aktivitas e-commerce, termasuk di Zalora. Penelitian dilakukan untuk menguji pengaruh harga, gaya hidup, kualitas produk, dan promosi terhadap keputusan pembelian di ecommerce Zalora. Penelitian ini menggunakan pendekatan kuantitatif dan metode sampling mengunakan Purposive Sampling. Sampel penelitian terdiri dari 125 responden yang merupakan pengguna aktif Zalora di kalangan mahasiswa. Hasil penelitian menunjukkan bahwa harga, kualitas, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian. Harga produk fashion menunjukkan pengaruh yang signifikan (t hitung = 4.048, signifikansi = 0.000), di mana harga yang kompetitif menjadi pertimbangan utama konsumen. Kualitas produk juga berpengaruh signifikan (t hitung = 2.424, signifikansi = 0.017), dengan konsumen cenderung memilih produk berkualitas tinggi. Promosi terbukti menjadi faktor paling berpengaruh (t hitung = 6.263, signifikansi = 0.000), di mana berbagai bentuk promosi efektif menarik minat beli konsumen. Sebaliknya, gaya hidup tidak memiliki pengaruh signifikan terhadap keputusan pembelian (t hitung = 0.689, signifikansi = 0.492). Kesimpulannya penelitian ini dapat memberikan indikasi terhadap ecommerce Zalora untuk meningkatkan keputusan pembelian produk fashion.
Pelatihan Desain Mahar Eco-Friendly: Kreasi Mahar Berbahan Daur Ulang Aini, Yuni Nur; Ulya, Zahrotul; Yunani, Zerli Feni; Chofifah, Zulfa Yuliana; Fikriyah, Ashfa
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.932

Abstract

Eco-friendly dowry design training aims to increase people's knowledge and skills in processing waste into economically valuable products. This activity was carried out by the community service team with the Ardian Collection MSME, Tamanan Village, Bandar Kidul District, Kediri City, as an effort to manage household waste, especially used paper and plastic, through the 3R process (reduce, reuse, recycle). This training provides an understanding of systematic and sustainable waste management, as well as utilizing used items such as plastic bottles, cloth and newspapers into dowry works of art. Training methods include outreach, demonstrations and direct practice in creating waste-based products. As a result, participants succeeded in producing dowry works made from recycled materials that were aesthetic and of high selling value, while reducing environmental waste. This activity is expected to improve community welfare through optimizing waste into value-added goods and supporting environmental conservation efforts.
Co-Authors Aini, Yuni Nur Ariati Anomsari Awanis Linati Haziroh Chofifah, Zulfa Yuliana Fikriyah, Ashfa Purusa, Nanda Adhi Yunani, Zerli Feni