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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL EKSBIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Bima Journal : Business, Management and Accounting Journal Journal of Management and Digital Business Dinamika Jurnal Sosial dan Sains Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Serat Acitya JER
Ariati Anomsari
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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TINGKAT PEMBERDAYAAN USAHA GARAM RAKYAT (PUGAR) DITINJAU DARI ASPEK PRODUKSI, DISTRIBUSI, PERMINTAAN PASAR DAN SOSIAL BUDAYA Setyaningrum, Ratih; Anomsari, Ariati; Hartini, Eko; Suprijono, Herwin
J@ti Undip : Jurnal Teknik Industri Volume 10, No. 1, Januari 2015
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4866.274 KB) | DOI: 10.12777/jati.10.1.55-62

Abstract

Penerapan program pemberdayaan usaha garam rakyat (PUGAR) untuk mengintensifkan lahan  garam  dan  mendongkrak produktivitas garam  rakyat  dinilai lamban. Program Pemberdayaan Usaha Garam Rakyat (PUGAR) perlu diberdayakan lagi sehingga mampu meningkatkan kesejahteraan petani garam dan mensukseskan swasembada garam industri pada tahun 2015. Tujuan penelitian ini adalah menganalisis pemberdayaan  usaha  garam  rakyat  (PUGAR)  berdasarkan aspek produksi, distribusi, permintaan garam industri Jawa Tengah. Menentukan tingkat pemberdayaan usaha garam rakyat di wilayah Jawa Tengah. Penelitian dilakukan dengan membagikan kuisioner kepada petani gara, melakukan FGD dan wawancara kemudian melakukan analisis teknis untuk menentukan tingkat pemeberdayaan dan strategi pemeberdayaan. Hasil yang diperoleh adalah aspek produksi yang berkaitan dengan teknologi tingkat keberdayaan rendah, aspek distribusi, dan permintaan pasar rendah serta aspek sosbud dan keberlanjutan usaha tinggi.Aksi tindak prioritas jangka pendek adalah optimalisasi teknologi terapan untuk proses produksi, perbaikan rantai distribusi dan informasi pasar yang berkelanjutan sehingga tercipta stabilitas usaha garam rakyat.   Kata kunci: tingkat keberdayaan, produksi, distribusi, pasar, sosial budaya Abstract PUGAR  activities  to improve  productivity concidered slowly. PUGAR need to be empowered again, to improve the welfare of farmers and the success of self-sufficiency salt industry in 2015. The purpose of this study is to analyze the people's business empowerment (PUGAR) based on aspects of production, distribution, demand for industrial salt  in Central Java. Determining the level of empowerment of the salt business people in Central Java. The study was conducted by distributing questionnaires to farmers, conducting FGD and interview. A technical analysis to determine the level and strategy for empowerment. The result is  production aspects related to the empowerment of low-level technology, aspects of distribution, and market demand is low, but socio-cultural aspects and sustainability efforts ishigh level. . pro short-term priority is to optimize the technology applied to the production process, improving the distribution chain and sustainable market information so as to create stability salt business people. Keyword: empowered level, production, distribution, market, socio-cultural
Analisis Pengaruh Perceived Quality, Citra Brand, dan Country of Origin pada Minat Beli Skincare Lokal Somethinc terhadap Remaja di Semarang Puteri, Natasya Mutiara; Anomsari, Ariati
Jurnal Studi Manajemen dan Bisnis Vol 10, No 2 (2023): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i2.22949

Abstract

Dampak dari berkembangnya pesatnya globalisasi, menyebabkan masyarakat Indonesia semakin terpapar dengan berbagai merek dan produk dari luar negeri. Adanya pergeseran preferensi konsumen dari produk lokal ke produk internasional, memgakibatkan produk lokal mungkin dianggap kurang berkualitas atau kurang eksklusif dibandingkan dengan produk Internasional. Menguji secara empiris mempengaruhi atau tidaknya persepsi kualitas, citra merek dan negara asal pada minat beli merupakan tujuan dilakukannya penelitian ini. Metode pengambilan sampel menggunakan pendekatan sampling non-probabilitas secara tidak acak, yang melibatkan 162 orang sebagai responden, melalui kuesioner dimana validitas atau reliabilitasnya sudah teruji dan layak digunakan. Teknik analisis data menerapkan uji regresi berganda melalui software SPSS Versi 24. Penelitian ini memperoleh kesimpulan bahwa secara parsial Perceived Quality, Citra Merek dan Negara Asal mempengaruhi positif serta signifikan pada Minat Beli Skincare Lokal Somethinc. Selain itu, berdasarkan hasil perhitungan menunjukkan bahwa secara simultan Perceived Quality, Citra Merek dan Negara Asal mempengaruhi positif serta signifikan pada Minat Beli Skincare Lokal Somethinc sejumlah 61,1%, namun sejumlah 38,9% mempengaruhi variabel lainnya.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN PURCHASING POCARI SWEAT PRODUCTS Allaitsi, Haula; Pakarti, Piji; Anomsari, Ariati; Oktavia, Vicky
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to determine the effect of product quality and price on consumer loyalty through consumer satisfaction. This research used a quantitative method with a purposive sampling technique (sampling with criteria) with a total of 150 respondents and involved a population of teenagers and adults with a minimum age of 17 years, who had purchased and consumed Pocari Sweat at least twice, with the object being Dian Nuswantoro University students. This test uses primary data using a questionnaire. The data analysis technique uses PLS-SEM. The research results show that product quality and price have a positive effect on consumer satisfaction, product quality has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, while price has no effect on consumer loyalty.
Pengaruh Green Perceived Quality Dan Green Brand Image Terhadap Green Trust Dan Green Purchase Intention Pada Produk Micellar Cleansing Water Garnier Hartanti, Anita; Aqmala, Diana; Anomsari, Ariati; Safitri, Maria
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2334

Abstract

This study aims to determine the effect of green perceived quality and green brand image on green trust and green purchase intention on Garnier Micellar Cleansing Water products. The population of this study were active Management students of Dian Nuswantoro University. The sample used was 70 respondents. The sampling technique used was the probability sampling technique, cluster random sampling type obtained from distributing questionnaires. The type of data used was primary data. The collected data will be analyzed through SEM-PLS with SmartPLS software version 3, including validity tests, reliability tests, R-square and path coefficients. The results of the study stated that green perceived quality and green brand image have a significant effect on green trust. This means that product quality and brand image that are considered environmentally friendly by consumers are important factors in increasing trust in environmentally friendly products. Green perceived quality does not have a significant effect on green purchase intention, this shows that green perceived quality in Garnier micellar cleansing water does not influence consumers enough to buy environmentally friendly products offered. While green brand image and green trust have a significant effect on green purchase intention, meaning that if consumers have a brand image and trust in environmentally friendly products, it will affect the purchase interest of the product. For the mediation effect, it shows that green trust is stated to be able to mediate or become an intermediary for green perceived quality significantly towards green purchase intention. While green brand image does not have a significant effect on green purchase intention through green trust, this shows that green trust so that the intervening variable in this study is stated to be unable to mediate the effect of green brand image on green purchase intention.
Pengaruh Harga Dan Nilai Yang Dirasakan Terhadap Minat Beli Ulang Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Konsumen Indomaret Di Semarang Putri, Rizky Meisa; Mahmud, Mahmud; Anomsari, Ariati; Purwatiningsih, Aris Puji
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2511

Abstract

This study aims to evaluate the impact of price and perceived value on repurchase intention with purchase decisions as a mediating variable for Indomaret customers in Semarang. The methodology used is quantitative with a Partial Least Square (PLS) approach. Information was collected from 112 respondents who shopped at Indomaret through online and offline surveys. The findings of this research imply that purchasing decisions have a significant impact on repurchase intention. Price is proven to have a significant influence on purchasing decisions, but not directly on repurchase interest. On the other hand, perceived value has a significant influence on both purchasing decisions and repurchase intention. Purchasing decisions are proven to be an important mediating variable in the relationship between price and perceived value and repurchase intention. This research provides insight into effective marketing strategies for Indomaret in increasing consumer loyalty amidst tight competition with Alfamart and other retailers. Apart from that, this research also adds contributions to the literature regarding consumer behavior in the Indonesian retail sector.Keywords: Price, Perceived Value, Purchase Decision, and Repurchase Intention.
Pengaruh Digital Marketing, Persepsi Harga, dan Brand Trust terhadap Keputusan Pembelian pada Produk Bittersweet By Najla Saphira, Sella Deby; Anomsari, Ariati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.6152

Abstract

The aim of this research is to determine the influence of digital marketing, price perception and brand trust on purchasing decisions for BitterSweet Najla products. This survey was conducted to all consumers who purchased BitterSweet by Najla products and to all consumers who purchased and consumed BitterSweet by Najla. Sampling was determined from a sampling method of 110 customers. The data used in this research is primary data using the data collection method of distributing questionnaires. The experiment used SPSS 25 software to analyze respondent data, test instruments, and data analysis methods such as classic hypothesis testing, multiple linear regression, t test, f test, and decision coefficients. The research results show that digital marketing has a positive and insignificant effect on the decision to purchase BitterSweet of Najla products, while price perception has a positive and significant effect on the decision to purchase BitterSweet of Najla products, and consumer trust. the brand is positive. and has a significant effect on purchasing decisions for BitterSweet Najla products. Najla Products Verdict on BitterSweet.
Pengaruh Daya Tarik, Citra Destinasi, Dan E-Wom Terhadap Keputusan Berkunjung Pada Taman Wisata Guci Harisstha, Nur Ahmat Zaim; Mahmud, Mahmud; Anomsari, Ariati; Putra, Febrianur Ibnu Fitroh Sukono
Serat Acitya Vol. 13 No. 1 (2024): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v13i1.1320

Abstract

Keputusan wisatawan untuk mengunjungi suatu objek wisata memiliki peran krusial dalam perkembangan objek tersebut. Penelitian ini dilaksanakan dengan tujuan untuk menilai pengaruh daya tarik, citra destinasi, dan Electronic Word Of Mouth (E-WOM) dengan keputusan berkunjung di Taman Wisata Guci. Analisis dalam penelitian ini menggunakan metode regresi linier berganda, pada pengunjung yang pernah mengunjungi Taman Wisata Guci sebagai sampel penelitian. Kuesioner diberikan kepada wisatawan yang sudah mendatangi Taman Wisata Guci menggunakan teknik pengambilan sampel accidental sampling, dengan banyak sampel sejumlah 100 responden. Hasil dari penelitian menyatakan yakni keputusan berkunjung dipengaruhi secara positif dan signifikan oleh daya tarik rekreasi, citra destinasi, dan E-WOM. Uji F menunjukkan bahwa keputusan berkunjung ke Taman Wisata Guci secara signifikan dipengaruhi secara bersamaan oleh Daya Tarik, Citra Destinasi, dan E-WOM. Oleh karena itu, pengelola Taman Wisata Guci disarankan untuk terus mempertahankan dan meningkatkan daya tarik, citra destinasi, dan E-WOM agar jumlah pengunjung dapat terus meningkat setiap tahunny
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan “Ada Swalayan” Siliwangi Semarang Melalui Kepuasan Konsumen Sebagai Variabel Intervening Bachtiar, Dava Tri Agutama; Anomsari, Ariati; Chasanah, Amalia Nur; Farida, Ida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2796

Abstract

This research uses a quantitative explanatory survey approach, by distributing questionnaires as a data collection technique. The sampling method used in this research is purposive sampling using the Cochran formula for sampling because the population size is too large and unknown. The research sample consisted of 100 respondents who were consumers of "ADA Supermarket" Siliwangi Semarang. The data analysis technique used is Smart PLS software version 4. The research results show that Service Quality has been proven to have a positive and significant effect on Consumer Satisfaction and customer loyalty. On the other hand, product quality and price do not have a significant effect on consumer satisfaction and customer loyalty. Service Quality can mediate the influence of Customer Loyalty on Consumer Satisfaction, but cannot mediate the influence of Product Quality and Price on Consumer Satisfaction. Keyword: Service Quality, Product Quality, Price, Customer Loyalty, Consumer Satisfaction
The Effect of Service Quality, Price and Trust on Consumer Loyalty Maharani, Intan Putri Dwi; Prawitasari, Dian; Anomsari, Ariati; Haziroh, Awanis Linati
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the impact of service quality, price, and customer trust on customer loyalty at Alfamart H385-Supriyadi Semarang. The research method employed is descriptive and correlational, with the population consisting of repeat customers at Alfamart. A total of 80 respondents were selected as samples using a random sampling method, and data were collected using a closed-ended questionnaire. The results of the analysis indicate that service quality, price, and customer trust significantly affect customer loyalty at Alfamart. Both service quality and price show a positive and significant influence on customer loyalty, with regression coefficient values of 0.320 and 0.269, respectively. Additionally, customer trust also has a positive and significant influence, with a regression coefficient value of 0.429. Simultaneous analysis reveals that all three factors collectively influence customer loyalty significantly, with an R- square value of 75.4%. The conclusion drawn from this study is that Alfamart H385-Supriyadi Semarang needs to pay attention to and enhance service quality, price, and customer trust to strengthen customer loyalty. These steps can assist the company in retaining existing customers, attracting new ones, and overall improving customer satisfaction.
Customer Satisfaction Sebagai Variabel Moderasi Hubungan Customer Experience Dan Customer Value Terhadap Customer Loyalty Pada Produk Parfum Saff & Co Di Tiktok Shop Nugroho, Rigel Rizky Dwi; Anomsari, Ariati; Sari, Raden Ayu Aminah Rizkia Puspita; Farida, Ida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2823

Abstract

This study aims to evaluate the influence of customer experience and customer value on customer loyalty, with customer satisfaction as a mediating variable. The research employs a quantitative explanatory survey approach by distributing questionnaires as the data collection technique. The sampling method used is purposive sampling, applying Hair's formula, resulting in a sample of 120 respondents, including consumers of Saff&Co perfume products on TikTok Shop. Data analysis is conducted using Smart PLS software version 4. The results indicate that customer experience has a positive and significant effect on customer loyalty, and customer loyalty positively and significantly influences customer satisfaction. Additionally, customer satisfaction mediates the relationship between customer experience, customer value, and customer loyalty. However, customer value does not significantly affect customer loyalty, nor do customer experience and customer value significantly influence customer satisfaction
Co-Authors AGUNG SEDAYU Allaitsi, Haula Artin Septia Wati, Ega Arviansyah, Vila Dhani Aryanto, Vincent Didiek Wiet Atthariq, Adlan Jingglang Awanis Linati Haziroh Bachtiar, Dava Tri Agutama Cahya, Handy Nur Chasanah, Amalia Nur Diana Aqmala Diana Puspitasari Eko Hartini Febrianur Ibnu Fitroh Sukono Putra Gusfiani, Vivi Harisstha, Nur Ahmat Zaim Hartanti, Anita Hertiana Ikasari Herwin Suprijono Ida Farida Izzati, Septifiani Nurulita Kusuma, Pradana Jati Linati Haziroh, Awanis Maharani, Intan Putri Dwi Mahmud Mahmud Mustika, Wida Nugroho, Rigel Rizky Dwi Oktavia, Vicky Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puteri, Natasya Mutiara Putri, Rizky Meisa Ratih Setyaningrum Roymon Panjaitan RR. Ella Evrita Hestiandari Rudi Kurniawan Rudianto, Muhammad Sadewa, Ryyo Safitri, Maria Saphira, Sella Deby Saputra, Mochamad Adi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Taufiq, Yudi Muahamad Wismiyanti, Rizki Kamila Yogi Noviana, Putri Yovita, Lenni Zakaria, Fakhmi