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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Priviet Social Sciences Journal
Manik, Desma Erica Maryati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences

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Journal : Dinasti International Journal of Economics, Finance

 1 
The Influence of Word of Mouth And Taste on Purchasing Decisions at Mie Balap AMI Rezeki, Sri; Manik, Desma Erica Maryati; Tannaldy, Jaccyn
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4579

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. The background of this study is based on the fluctuations in income that occurred throughout 2024, where the highest income was recorded in April and the lowest in September. The decline is thought to be influenced by weak WOM and inconsistency in product taste. This study uses a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents selected using non-probability sampling techniques. Validity and reliability tests were carried out to ensure the reliability of the instrument, as well as classical assumption tests to ensure the feasibility of the model. The results of the study show that: (1) Word of Mouth has a significant effect on purchasing decisions; (2) Taste has a significant effect on purchasing decisions; and (3) Word of Mouth and taste simultaneously have a significant effect on consumer purchasing decisions at Mie Balap Ami. These findings indicate that the strength of WOM and consistency of taste are key factors in maintaining and increasing consumer loyalty in the culinary industry.
The Effect of Product Knowledge, Product Diversity, and Store Atmosphereon Consumer Purchase Decisions at Medan Abadi Store Manik, Desma Erica Maryati; Gultom, Pesta; Angga, Ivone
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4697

Abstract

This study aims to test and analyze the influence of product knowledge, product diversity, and store atmosphere on consumer purchasing decisions at Toko Medan Abadi, a furniture store in Medan City. The decline in sales that has occurred in recent years is the background to the importance of this study. Quantitative data were collected through questionnaires distributed to 150 respondents selected using the accidental sampling technique. The data analysis technique used was multiple linear regression. The results of the study showed that partially, product knowledge, product diversity, and store atmosphere had a positive and significant effect on consumer purchasing decisions. In addition, simultaneously, the three independent variables also had a significant effect on purchasing decisions. This study suggests that Toko Medan Abadi improve employee product mastery, increase product variety, and improve the quality of store atmosphere in order to increase consumer purchasing decisions and support store sales growth.
The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Manik, Desma Erica Maryati; Rezeki, Sri; Tiffany, Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

Abstract

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.
Co-Authors Angga, Ivone Angkasa, Eric Gultom, Pesta Joni Joni Loo, Petrus Nainggolan, Elisabeth Sinaga, Hommy Dorthy Ellyany Siregar, Safii Sri Rezeki Tannaldy, Jaccyn Tiffany, Tiffany Waty, Venny Widalicin Januarty