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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat IECON: International Economics and Business Conference Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Achmad Riyadi
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

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A Bibliometric Analysis of The Relationship Between Influence and E-Commerce Muh. Nasar; Achmad Riyadi; Fadly Yashari Soumena
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/8yc31933

Abstract

The rapid growth of e-commerce has reshaped consumer shopping behaviors, offering greater access to products, prices, and reviews. Influencers have emerged as pivotal players in e-commerce marketing by leveraging their digital platforms to shape consumer perceptions and behaviors. This research employs bibliometric analysis to examine the relationship between influencers and e-commerce, focusing on trends, patterns, and the effectiveness of various influencer characteristics. Data was sourced from the Dimensions database and analyzed using VOSviewer software to visualize keyword networks and research collaborations. The findings highlight the dominance of Chinese institutions and publications in this field, underscoring their influence on global academic discourse. The analysis also reveals critical gaps, particularly in the examination of influencer strategies on long-term customer loyalty and satisfaction within emerging markets. By addressing these gaps, this study contributes to a deeper understanding of how influencers can optimize e-commerce campaigns, offering valuable insights for scholars and practitioners in digital marketing. The study emphasizes the need for interdisciplinary collaboration and further exploration of the intersection between influencer marketing and consumer behavior.
Pengelolahan Sampah Di Kawasan Wisata Bukit Kebo Balikpapan Melalui Konsep Bank Sampah Sulaiman, Mochamad; Christopher Davito Prabandewa Hertadi; Sigit Rahmat Rizalmi; Andaya Rizky Trisambada; Achmad Riyadi; Samara Putri Salman
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4438

Abstract

The ecotourism environment must be kept clean and sustainable for the sake of sustainability and comfort of visitors. Bukit Kebo Tourism Area is one of the many ecotourism and edutourism destinations in Balikpapan City. With the increasing number of visitors (tourists) to Bukit Kebo, it has an impact on the increase in the volume of waste produced. The increase in the volume of waste has not been managed properly, because the waste is only piled up and burned. Where the impact of hoarding can provide the potential for environmental pollution and the results of burning waste also cause pollution. In overcoming these problems, a solution is offered by using the concept of a waste bank to manage waste, as well as providing assistance to partners about the importance of recycling waste. In addition, education is also carried out for visitors to increase awareness and attention about the importance of maintaining environmental cleanliness through the installation of appeal plaques and campaigns through the distribution of brochures. The results of the responses given by management partners and visitors show quite positive results regarding the impacts given from the results of activities to always maintain environmental sustainability and cleanliness, especially in tourist areas.
Strategi Digitalisasi dan Konten Lokal Budaya Bangka untuk Daya Saing UMKM Otak-Otak Achmad Riyadi; Hattami Amar
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8913

Abstract

Otak-otak MSMEs in Bangka Belitung play an important role in local economic development and culinary heritage preservation, yet face challenges in utilizing social media and integrating local cultural values into digital marketing. This study aims to formulate digitalization and marketing strategies based on Bangka cultural content to enhance MSME competitiveness. Using a mixed-methods explanatory sequential design, data were collected from seven MSME owners through questionnaires and in-depth interviews. Results show strong internal resources (RBV) with an average score of 4.63, while Local Content Marketing scored lower at 3.11. The findings highlight the need for cultural branding, digital capacity building, and multi-stakeholder collaboration.
Co-Authors Andaya Rizky Trisambada Christopher Davito Prabandewa Hertadi Fadly Yashari Soumena Hattami Amar Mochamad Sulaiman Muh. Nasar Samara Putri Salman Sigit Rahmat Rizalmi