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All Journal Afkarina : Jurnal Pendidikan Agama Islam Proceeding Of International Conference On Education, Society And Humanity NAAFI: JURNAL ILMIAH MAHASISWA
Kunta, Ittaqillah Haitsuma
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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THE ROLE OF THE MADRASAH PRINCIPAL IN DEVELOPING THE QURAN MEMORIZATION CURRICULUM Kunta, Ittaqillah Haitsuma; Iqna’a, Faiq Julia; Yakin, Ainul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research examines the role of the headmaster in developing the Tahfidzul Qur'an curriculum at Madrasah Tsanawiyah Zainul HasanPajarakan Probolinggo. The study aims to analyze the leadership strategies, curriculum planning, and implementation to enhance students' ability to memorize the Qur'an. The findings highlight that the headmaster plays a crucial role in establishing a clear vision, motivating staff, and ensuring the curriculum is tailored to the needs of the students. The leadership strategies implemented include creating a conducive environment for Qur'an memorization, regular assessments, and active involvement of parents and the community. The curriculum planning emphasizes effective methods such as tasmi' (listening to students' recitations) and muraja'ah (revision), which are integrated into students' daily routines. The implementation of these strategies has shown a significant impact on students' ability to improve their Qur'an memorization consistently. The study concludes that the leadership of the headmaster is pivotal in ensuring the success of the Tahfidzul Qur'an curriculum, fostering a disciplined, spiritually enriched, and academically capable generation. The research recommends adopting similar strategies in other madrasahs to enhance the overall quality of Qur'an memorization programs. 
Digitalisasi dalam Manajemen Mutu Pendidikan: Penerapan Teknologi untuk Mendukung Proses Akreditasi Sekolah Kunta, Ittaqillah Haitsuma; Muslim, Bukhori; Baharun, Hasan
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.229

Abstract

This study aims to examine the application of technology in supporting the school accreditation process at MTs Zainul Hasan Genggong. This study employs a qualitative approach using a case study method to gain a deeper understanding of technology use in educational quality management, particularly in the accreditation process. Data was collected through in-depth interviews with the school principal, administrative staff, teachers, and information technology managers at the school, as well as through direct observation of the technology implementation. The results of the study indicate that the application of digital technology in the accreditation process has a positive impact on improving the efficiency and transparency of accreditation data processing. Cloud-based systems enable faster data collection and facilitate monitoring, but there are challenges related to staff mastery of technology and infrastructure limitations, particularly unstable internet connections. Additionally, although technology provides significant benefits, reliance on digital systems raises concerns in the event of technical disruptions, which require contingency plans. The conclusion of this study is that while the application of technology in accreditation has a positive impact, challenges related to training and infrastructure need to be addressed to achieve more optimal results. This study provides recommendations for other schools to adopt technology in the accreditation process and improve the quality of education through digitalization.
Kepemimpinan Emosional sebagai Faktor Kunci dalam Pengambilan Keputusan Pendidikan dan Peningkatan Kualitas Pembelajaran Muslim, Bukhori; Kunta, Ittaqillah Haitsuma; Baharun, Hasan
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.236

Abstract

This study aims to examine the role of emotional leadership in educational decision-making and improving the quality of learning at MA Miftahul Ulum Banyuanyar Lor, Probolinggo Regency. This study was chosen by considering the socio-economic diversity of students that can affect the learning process at the madrasah. The method used is descriptive qualitative with a case study approach, where data was collected through in-depth interviews with the principal, vice principal for curriculum, three educators, two students, and two parents of students. Observations were also conducted to directly see the emotional interactions that occur in the educational process. The results of the study indicate that the application of emotional leadership, based on the theory of emotional intelligence by Goleman and Salovey, has been shown to improve the quality of learning. Leaders who are able to manage emotions and show empathy succeed in creating an atmosphere that supports learning, motivates educators, and increases students' enthusiasm for learning. However, challenges related to students' socio-economic conditions that affect their emotional conditions remain an important concern in educational management. In conclusion, the emotional leadership that is applied has had a positive impact on the quality of education. Therefore, it is important to continue to develop emotional intelligence at the educational leadership level in order to improve the quality of learning at the madrasah.
Strategi Marketing Mix dalam Upaya Meningkatkan Jumlah Peserta didik Baru dalam Lembaga Pendidikan Islam Swasta Kunta, Ittaqillah Haitsuma; Muslim, Bukhori; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.242

Abstract

This study aims to analyze marketing mix strategies in increasing the number of new students in private Islamic educational institutions, with a case study at SMA Zainul Hasan Genggong, Probolinggo, East Java. The phenomenon of declining interest in private Islamic schools amid increasingly fierce competition among educational institutions is the background for the importance of this study. The research was conducted to determine how the four elements of the marketing mix—product, price, promotion, and place—are managed within the context of a boarding school-based institution, as well as the challenges and opportunities encountered in their implementation. The research method used was descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews, participatory observation, and documentation, with primary informants including the school principal, promotion staff, senior teachers, and parents. The research findings indicate that the product element has strengths in terms of Islamic curriculum and tahfidz programs, but it has not been packaged in a systematic promotional narrative. The price element is flexible but lacks transparency in its communication to the public. Promotional strategies still predominantly rely on conventional methods and have not fully leveraged social media or digital channels. Meanwhile, the distribution element does not provide adequate online information access, particularly for prospective students from outside the region. The conclusion of this study emphasizes that the marketing mix strategy at SMA Zainul Hasan Genggong needs to be strengthened through a more open, technology-based, and participatory communication approach to enhance the appeal and competitiveness of private Islamic educational institutions in the digital era.
Strategi Content Marketing Berbasis Nilai-Nilai Islam dalam Meningkatkan Reputasi Lembaga Pendidikan Islam di Media Sosial Fiantini, Irawati; Kunta, Ittaqillah Haitsuma; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.245

Abstract

This study aims to analyze the application of Islamic values-based content marketing strategies in enhancing the reputation of Islamic educational institutions on social media, with a case study at TK Islam Terpadu Permata Kraksaan. This research was conducted to identify how Islamic educational institutions utilize social media to introduce themselves, build their image, and improve their relationship with their audience, particularly parents, by emphasizing the moral and spiritual values contained in Islamic teachings. The method used in this study is a qualitative approach with a case study, where data is obtained through in-depth interviews with the school principal, teachers, and parents, as well as an analysis of social media content published by the institution. The results of the study show that TK Islam Terpadu Permata Kraksaan has successfully utilized social media to convey content that combines academic aspects and the teaching of Islamic values. The content published, such as educational videos, quotations from the Qur'an and Hadith, and documentation of activities, has been proven to increase positive interaction with the audience. However, the challenge faced by this institution is to maintain the consistency of content that is relevant to Islamic values without getting caught up in temporary trends. This study concludes that a content marketing strategy based on Islamic values can significantly enhance the reputation of Islamic educational institutions on social media and strengthen relationships with parents.
Mengoptimalkan Pendidikan Islam melalui Pemasaran Digital: Pengaruhnya pada Efektivitas Pembelajaran dan Kualitas Pendidikan di Madrasah Ibidaiyah Muslim, Bukhori; Kunta, Ittaqillah Haitsuma; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.252

Abstract

This study aims to explore the influence of digital marketing on the effectiveness of learning and the quality of education at MI Miftahul Ulum Banyuanyar Lor, Probolinggo Regency. The location of this study was chosen because this Madrasah has begun to integrate digital technology into the learning process. The research method used is qualitative descriptive with a case study approach, involving interviews with the principal, vice principal for curriculum, five educators, two students, and two parents of students. The data obtained through interviews and observations were then analyzed to see how digital marketing is implemented in this Madrasah. The results of the study show that the use of social media and other digital platforms increases interaction between schools, students, and parents, and makes learning more interesting and interactive. Digital marketing makes it easier for students to access teaching materials more flexibly. However, there are challenges related to limited internet access and the influence of social media on students' learning concentration. In conclusion, digital marketing has great potential to improve the quality of Islamic education in this Madrasah, but proper supervision and regulation are needed so that technology is used effectively and does not interfere with students' focus on learning.
Customer Perceived Value (Cpv) From The MPI Perspective: Integration Of Academic Service Quality And Blessing Orientation Rahman, Muthi'a; Dewi, Annisa Tri Ananda; Hikmah, Uryatul; Khofsah, Siti; Kunta, Ittaqillah Haitsuma; Kusumawati, Ida; Najiburrohman, Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15026

Abstract

This study aims to analyze Customer Perceived Value (CPV) in Islamic education management by integrating academic service quality with blessing orientation, highlighting both functional and spiritual dimensions of student experience. A qualitative approach with a case study design was employed, with data collected through documentation, observation, and semi-structured interviews. Analysis followed systematic stages of data reduction, data display, and verification, using content analysis, discourse analysis, and interpretive approaches to capture both rational and experiential insights. Findings indicate that academic service quality significantly contributes to student satisfaction and comfort, while blessing orientation encompasses meaning, serenity, and depth of the learning experience. The integration of these dimensions produces a holistic CPV, extending beyond conventional functional aspects to include emotional and spiritual elements. The study underscores the importance for Islamic educational institutions to harmonize service quality with spiritual values to enhance the overall educational experience, providing a foundation for designing policies and strategies that address students’ comprehensive needs, fostering meaningful, contextually relevant, and spiritually enriching learning environments.
The Power of Word-of-Mouth: Understanding the Dynamics of Organic Marketing in Faith-Based Educational Institutions Ni’am, Muhammad Durrin; Firdausiyah, Rifka Jannatul; Kamil, Moh; Hasanah, Siti Nur Aviatun; Rofik, Moh; Dewi, Annisa Tri Ananda; Kunta, Ittaqillah Haitsuma; Agus R, Abu Hasan
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15096

Abstract

This study analyzes how word-of-mouth (WOM) is used as an organic marketing strategy in faith-based educational institutions, especially its influence on the perception and decisions of prospective students. The research was conducted by quantitative surveys, collecting data from active students, alumni, and parents through structured questionnaires and supporting documents from institutions. The results show that the positive experiences of students, the credibility of mentors and teachers, and recommendations from senior students and alumni greatly influence the decision of prospective students. Data analysis showed positive experiences contributed the most, followed by the credibility of sources and peer recommendations. This confirms that direct interaction is more influential than formal promotion. Digital media is only an additional channel of information, while interpersonal interaction remains a major factor in the effectiveness of WOM. This study concludes that WOM in faith-based educational institutions runs through social interaction and trusted personal networks, thus becoming an effective and efficient marketing strategy. The implication of this research is that institutional managers can improve their reputation and attract prospective students by creating positive experiences, strengthening the role of mentors and seniors, and documenting original testimonials to optimize organic marketing strategies.
Co-Authors Agus R, Abu Hasan Baharun, Hasan Bukhori Muslim Dewi, Annisa Tri Ananda Fiantini, Irawati Firdausiyah, Rifka Jannatul Hasanah, Siti Nur Aviatun Hefniy Hikmah, Uryatul Iqna’a, Faiq Julia Kamil, Moh Khofsah, Siti Kusumawati, Ida Najiburrohman, Najiburrohman Ni’am, Muhammad Durrin Rahman, Muthi'a Rofik, Moh Yakin, Ainul