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All Journal Journal EVALUASI Educazione: Journal of Education and Learning Afkarina : Jurnal Pendidikan Agama Islam Proceeding Of International Conference On Education, Society And Humanity NAAFI: JURNAL ILMIAH MAHASISWA
Kunta, Ittaqillah Haitsuma
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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THE ROLE OF THE MADRASAH PRINCIPAL IN DEVELOPING THE QURAN MEMORIZATION CURRICULUM Kunta, Ittaqillah Haitsuma; Iqna’a, Faiq Julia; Yakin, Ainul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research examines the role of the headmaster in developing the Tahfidzul Qur'an curriculum at Madrasah Tsanawiyah Zainul HasanPajarakan Probolinggo. The study aims to analyze the leadership strategies, curriculum planning, and implementation to enhance students' ability to memorize the Qur'an. The findings highlight that the headmaster plays a crucial role in establishing a clear vision, motivating staff, and ensuring the curriculum is tailored to the needs of the students. The leadership strategies implemented include creating a conducive environment for Qur'an memorization, regular assessments, and active involvement of parents and the community. The curriculum planning emphasizes effective methods such as tasmi' (listening to students' recitations) and muraja'ah (revision), which are integrated into students' daily routines. The implementation of these strategies has shown a significant impact on students' ability to improve their Qur'an memorization consistently. The study concludes that the leadership of the headmaster is pivotal in ensuring the success of the Tahfidzul Qur'an curriculum, fostering a disciplined, spiritually enriched, and academically capable generation. The research recommends adopting similar strategies in other madrasahs to enhance the overall quality of Qur'an memorization programs. 
Digitalisasi dalam Manajemen Mutu Pendidikan: Penerapan Teknologi untuk Mendukung Proses Akreditasi Sekolah Kunta, Ittaqillah Haitsuma; Muslim, Bukhori; Baharun, Hasan
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.229

Abstract

This study aims to examine the application of technology in supporting the school accreditation process at MTs Zainul Hasan Genggong. This study employs a qualitative approach using a case study method to gain a deeper understanding of technology use in educational quality management, particularly in the accreditation process. Data was collected through in-depth interviews with the school principal, administrative staff, teachers, and information technology managers at the school, as well as through direct observation of the technology implementation. The results of the study indicate that the application of digital technology in the accreditation process has a positive impact on improving the efficiency and transparency of accreditation data processing. Cloud-based systems enable faster data collection and facilitate monitoring, but there are challenges related to staff mastery of technology and infrastructure limitations, particularly unstable internet connections. Additionally, although technology provides significant benefits, reliance on digital systems raises concerns in the event of technical disruptions, which require contingency plans. The conclusion of this study is that while the application of technology in accreditation has a positive impact, challenges related to training and infrastructure need to be addressed to achieve more optimal results. This study provides recommendations for other schools to adopt technology in the accreditation process and improve the quality of education through digitalization.
Kepemimpinan Emosional sebagai Faktor Kunci dalam Pengambilan Keputusan Pendidikan dan Peningkatan Kualitas Pembelajaran Muslim, Bukhori; Kunta, Ittaqillah Haitsuma; Baharun, Hasan
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.236

Abstract

This study aims to examine the role of emotional leadership in educational decision-making and improving the quality of learning at MA Miftahul Ulum Banyuanyar Lor, Probolinggo Regency. This study was chosen by considering the socio-economic diversity of students that can affect the learning process at the madrasah. The method used is descriptive qualitative with a case study approach, where data was collected through in-depth interviews with the principal, vice principal for curriculum, three educators, two students, and two parents of students. Observations were also conducted to directly see the emotional interactions that occur in the educational process. The results of the study indicate that the application of emotional leadership, based on the theory of emotional intelligence by Goleman and Salovey, has been shown to improve the quality of learning. Leaders who are able to manage emotions and show empathy succeed in creating an atmosphere that supports learning, motivates educators, and increases students' enthusiasm for learning. However, challenges related to students' socio-economic conditions that affect their emotional conditions remain an important concern in educational management. In conclusion, the emotional leadership that is applied has had a positive impact on the quality of education. Therefore, it is important to continue to develop emotional intelligence at the educational leadership level in order to improve the quality of learning at the madrasah.
Strategi Marketing Mix dalam Upaya Meningkatkan Jumlah Peserta didik Baru dalam Lembaga Pendidikan Islam Swasta Kunta, Ittaqillah Haitsuma; Muslim, Bukhori; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.242

Abstract

This study aims to analyze marketing mix strategies in increasing the number of new students in private Islamic educational institutions, with a case study at SMA Zainul Hasan Genggong, Probolinggo, East Java. The phenomenon of declining interest in private Islamic schools amid increasingly fierce competition among educational institutions is the background for the importance of this study. The research was conducted to determine how the four elements of the marketing mix—product, price, promotion, and place—are managed within the context of a boarding school-based institution, as well as the challenges and opportunities encountered in their implementation. The research method used was descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews, participatory observation, and documentation, with primary informants including the school principal, promotion staff, senior teachers, and parents. The research findings indicate that the product element has strengths in terms of Islamic curriculum and tahfidz programs, but it has not been packaged in a systematic promotional narrative. The price element is flexible but lacks transparency in its communication to the public. Promotional strategies still predominantly rely on conventional methods and have not fully leveraged social media or digital channels. Meanwhile, the distribution element does not provide adequate online information access, particularly for prospective students from outside the region. The conclusion of this study emphasizes that the marketing mix strategy at SMA Zainul Hasan Genggong needs to be strengthened through a more open, technology-based, and participatory communication approach to enhance the appeal and competitiveness of private Islamic educational institutions in the digital era.
Strategi Content Marketing Berbasis Nilai-Nilai Islam dalam Meningkatkan Reputasi Lembaga Pendidikan Islam di Media Sosial Fiantini, Irawati; Kunta, Ittaqillah Haitsuma; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.245

Abstract

This study aims to analyze the application of Islamic values-based content marketing strategies in enhancing the reputation of Islamic educational institutions on social media, with a case study at TK Islam Terpadu Permata Kraksaan. This research was conducted to identify how Islamic educational institutions utilize social media to introduce themselves, build their image, and improve their relationship with their audience, particularly parents, by emphasizing the moral and spiritual values contained in Islamic teachings. The method used in this study is a qualitative approach with a case study, where data is obtained through in-depth interviews with the school principal, teachers, and parents, as well as an analysis of social media content published by the institution. The results of the study show that TK Islam Terpadu Permata Kraksaan has successfully utilized social media to convey content that combines academic aspects and the teaching of Islamic values. The content published, such as educational videos, quotations from the Qur'an and Hadith, and documentation of activities, has been proven to increase positive interaction with the audience. However, the challenge faced by this institution is to maintain the consistency of content that is relevant to Islamic values without getting caught up in temporary trends. This study concludes that a content marketing strategy based on Islamic values can significantly enhance the reputation of Islamic educational institutions on social media and strengthen relationships with parents.
Mengoptimalkan Pendidikan Islam melalui Pemasaran Digital: Pengaruhnya pada Efektivitas Pembelajaran dan Kualitas Pendidikan di Madrasah Ibidaiyah Muslim, Bukhori; Kunta, Ittaqillah Haitsuma; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.252

Abstract

This study aims to explore the influence of digital marketing on the effectiveness of learning and the quality of education at MI Miftahul Ulum Banyuanyar Lor, Probolinggo Regency. The location of this study was chosen because this Madrasah has begun to integrate digital technology into the learning process. The research method used is qualitative descriptive with a case study approach, involving interviews with the principal, vice principal for curriculum, five educators, two students, and two parents of students. The data obtained through interviews and observations were then analyzed to see how digital marketing is implemented in this Madrasah. The results of the study show that the use of social media and other digital platforms increases interaction between schools, students, and parents, and makes learning more interesting and interactive. Digital marketing makes it easier for students to access teaching materials more flexibly. However, there are challenges related to limited internet access and the influence of social media on students' learning concentration. In conclusion, digital marketing has great potential to improve the quality of Islamic education in this Madrasah, but proper supervision and regulation are needed so that technology is used effectively and does not interfere with students' focus on learning.
PUBLIC RELATIONS IN THE IMPLEMENTATION OF THE PPEPP CYCLE IN FULFILLING NATIONAL EDUCATION STANDARDS IN MADRASAH Adzimah, Maulidatul; Aviatun Hasanah, Siti Nur; Kunta, Ittaqillah Haitsuma; Najiburrahman
Evaluasi : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 1 (2026): Evaluasi-Edisi Maret
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/16y05s91

Abstract

The role of public relations in implementing the PPEPP cycle from the planning stage to the improvement stage to meet the National Education Standards analyzes the strategic role played by madrasah public relations. The type of research uses a qualitative approach, a case study type with data collection methods through observation, interviews, and documentation. The research subjects were the madrasah principal, Deputy Head of Public Relations, teachers and students. The results of the study show that at the planning stage the role of public relations is apparent through the process of identifying information and preparing communication patterns that are in line with the institution's quality policy. In the implementation stage, public relations plays a role in coordination between sectors so that information about the quality program is conveyed accurately. In the evaluation and control stage, public relations responses are collected and documentation related to public relations activities is recorded. In the improvement stage, public relations activities are evident through madrasah publications, documentation, and strengthening public trust in the madrasah. The PPEPP process involves public relations providing encouragement for quality management. These findings indicate that public relations plays a strategic role in ensuring educational quality so that efforts to meet the National Education Standards continue to develop and remain consistent.
Optimizing Digital Marketing in Building the Image and Public Trust of Islamic Boarding Schools in the Era of Educational Technology Kunta, Ittaqillah Haitsuma; Firdausiyah, Rifka Jannatul; Kamil, Moh.; Ni'am, Muhammad Durrin; Hasanah, Siti Nur Aviatun; Rofik, Moh.; Mudarris, Badrul
Educazione: Journal of Education and Learning Vol. 2 No. 1 (2024): Transformation of Indonesian Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i1.2232

Abstract

The development of educational technology encourages Islamic educational institutions, including Islamic boarding schools, to innovate in building their image and increasing public trust. One effort is through the implementation of digital marketing strategies that utilize various social media platforms and official websites. This study aims to analyze how digital marketing is optimized in building the image of institutions and increasing public trust in Islamic boarding schools in the era of educational technology. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through interviews, observations, and documentation of digital marketing activities carried out by Islamic boarding schools. The data obtained are then analyzed descriptively to understand the patterns and strategies applied. The results of this study indicate that digital marketing carried out consistently and planned can increase visibility and shape a positive image of Islamic boarding schools in the community. The use of informative, educational, and religious content is a major factor in building public trust. In addition, transparency of information through digital media also contributes to increasing the credibility of institutions. Practically, this study provides an overview of the importance of optimizing digital marketing in building image and public trust. Theoretically, this research enriches the study of Islamic education marketing in the digital era, particularly in the aspect of the relationship between institutional image and public trust.
Differentiation And Positioning Of Islamic Boarding School: Internalization Of Special Values As A Unique Selling Proposition (Usp) Hasanah, Siti Nur Aviatun; Firdausiyah, Rifka Jannatul; Kamil, Moh.; kunta, Ittaqillah haitsuma; Ni'am, Muhammad Durrin; Rofik, Moh.; Abdullah, Abdullah
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2025): Character and Religiosity in Islamic Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i2.2233

Abstract

This study aims to analyze the differentiation and positioning of Islamic boarding schools (pesantren) through the internalization of distinctive values ​​as a Unique Selling Proposition (USP) to enhance the competitiveness of educational institutions. The method used was a qualitative approach with a case study design, through in-depth interviews, participant observation, and documentation analysis of leaders, teachers, and students. The results indicate that the differentiation of Islamic boarding schools lies in the strength of distinctive values ​​internalized in the organizational culture, such as spirituality, discipline, and integrity. These values ​​serve as USPs that shape the institution's image and increase public trust. Furthermore, transformational leadership contributes to knowledge management, engagement strategies, and confidence building among Islamic boarding school residents, thus creating a healthy competitive culture. The implications of this study emphasize that the internalization of distinctive values ​​must be strategically integrated into institutional management as a competitive advantage. This is crucial for strengthening the positioning of Islamic boarding schools amidst increasingly dynamic educational competition.
Exploring the Paradox of Islamic Boarding School Digital Marketing between the Values of Politeness and the Demands of Social Media Algorithms Firdausiyah, Rifka Jannatul; Ni'am, Muhammad Durrin; Kunta, Ittaqillah Haitsuma; Aviatun, Siti Nur; Kamil, Moh.; Rofik, Moh.; Novita, Mona
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15135

Abstract

This study aims to understand how Islamic boarding schools (pesantren) manage the paradox between the value of politeness and the demands of social media algorithms in digital marketing practices. This phenomenon is crucial because Islamic boarding schools are faced with the need to remain relevant in the digital space without losing their foundational values. A qualitative approach was used, with a case study design at the Kwagean Islamic Boarding School in Kediri. Data were collected through direct observation and in-depth interviews with administrators, the media team, and students involved in content production. Data were then analyzed step by step to identify emerging patterns and meanings. The results show that Islamic boarding schools engage in a continuous negotiation process between maintaining politeness and adapting to the logic of the algorithm. Communication styles are made lighter and more adaptive, while remaining within the boundaries of maintained values. On the other hand, algorithms also influence content production patterns, particularly in the tendency to repeat formats deemed effective. This condition creates a hybrid communication identity, where depth of substance is maintained while presented in a simpler manner. These findings illustrate that digital adaptation does not always lead to a loss of values, but can instead provide a space for formulating new, more contextual forms of communication. This study is expected to enrich the discourse on religious digital communication and serve as a practical reference for Islamic boarding schools in managing media wisely amidst the pressures of digital systems.
Co-Authors Abdullah Abdullah Adzimah, Maulidatul Agus R, Abu Hasan Aviatun Hasanah, Siti Nur Aviatun, Siti Nur Baharun, Hasan Bukhori Muslim Dewi, Annisa Tri Ananda Fiantini, Irawati Firdausiyah, Rifka Jannatul Hasanah, Siti Nur Aviatun Hefniy Hikmah, Uryatul Iqna’a, Faiq Julia Kamil, Moh Kamil, Moh. Khofsah, Siti Kusumawati, Ida Mona Novita Mudarris, Badrul Najiburrahman Najiburrohman, Najiburrohman Ni'am, Muhammad Durrin Ni’am, Muhammad Durrin Rahman, Muthi'a Rofik, Moh Rofik, Moh. Yakin, Ainul