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Spirituality-Based Leadership Transformation in Building Inclusive Schools: Study of Efforts to Improve the Quality of Education in the Midst of Social Challenges Febriyanti Ghayatul Qushwa; Hefniy
Managere: Indonesian Journal of Educational Management Vol. 6 No. 2 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v6i2.510

This research focuses on the analysis of the application of spiritual-based leadership in building an inclusive educational environment and improving the quality of educational institutions. This study uses a qualitative approach with a case study method conducted in a school in East Java. Data was collected through in-depth interviews with principals, teachers, and students, as well as direct observation of interactions in the school environment. Documentation is also used as supporting data to enrich the information obtained. Data analysis techniques include identifying patterns and themes, interpreting the meaning of the interviews, and triangulating data to ensure the validity of the findings. The results of the study show that spiritual-based leadership contributes significantly to creating an inclusive and harmonious learning environment. Principals who apply spiritual values in their leadership are able to build an atmosphere that values differences, encourages mutual respect among students, and strengthens a commitment to integrity and ethics among staff and students. These findings also show that the application of spiritual values in leadership improves school operational efficiency, student learning motivation, and teachers' commitment to the teaching process. The implications of this study suggest that spiritual-based leadership can be an effective leadership model to improve the quality of education and create an ethical, inclusive, and conducive school environment for learning. This research makes theoretical and practical contributions to the development of educational leadership models in Indonesia.

Optimizing Alumnus Contributions in Public Relations Management: A Study on P4NJ’s Role Abu Yasid Albustomi; Hefniy; Abdul Wahid Zaini
Managere: Indonesian Journal of Educational Management Vol. 6 No. 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v6i3.698

This research focuses on the role of Alumnus and social media strategies in building reputation and branding. With a qualitative approach based on case studies, this study aims to explore how Alumnus contribute to the reputation of the institution and how social media, particularly Instagram and Facebook managed by P4NJ, support pesantren branding. Data was collected through in-depth interviews, observations, and documentation. Respondents consisted of Alumnus, P4NJ administrators, and people who were directly related to pesantren activities. The data were analyzed using reduction, presentation, and verification techniques to obtain structured and valid findings. The results of the study show that Alumnus have a strategic role in supporting the reputation of the pesantren through their active involvement in promotion, fundraising, and community empowerment programs. Social media has proven to be an effective tool to support pesantren branding, with engaging visual content and active interaction creating a strong emotional connection with the audience. The combination of Alumnus involvement and the use of social media has a significant impact on increasing the positive image of pesantren at the local, national, and international levels. This research enriches the literature on Islamic education by providing new insights into the synergy between tradition and technology in building religious-based educational institutions. The implication of this research is that pesantren can utilize Alumnus as a strategic asset to support their reputation and integrate digital technology to reach a wider audience. This research also opens up space for more in-depth follow-up research related to the role of social media in Islamic education.

The Role of Stakeholders in the Management of Islamic Education: A Collaborative Approach to Education Quality Babun; Hefniy; Nurul Aini; Moh. Wardi
Managere: Indonesian Journal of Educational Management Vol. 6 No. 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v6i3.769

This study aims to examine the role of stakeholder empowerment in Islamic education management at MI Mambaul Ulum Tulupari, an Islamic elementary school in Tiris, Probolinggo. This study explores how collaboration between parents, teachers, and the community can improve the quality of education based on Islamic values. Although stakeholder involvement in education has been widely discussed, its application in the context of Islamic education is still limited. Therefore, this study seeks to fill this gap by investigating the active contribution of each stakeholder in designing, implementing, and evaluating education policies in schools. Using qualitative research methods, data was collected through interviews, observations, and documentation. The results of the study show that close collaboration between parents, teachers, and the community plays a significant role in improving the quality of education, both in academic aspects and in the formation of students' character. These findings make an important contribution to the development of more inclusive and sustainable Islamic education management, and emphasize the importance of the active role of all stakeholders in creating a holistic education that is in accordance with Islamic values.

MODEL BRANDING SPIRITUAL DALAM POSITIONING LEMBAGA PENDIDIKAN ISLAM DI ERA DIGITAL Siti Fatimah; Hefniy; Khoiriyah
As-Sulthan Journal of Education Vol. 1 No. 4 (2025): Mei
Publisher : As-Sulthan Journal of Education

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This study examines the role of spiritual branding in determining the position of Islamic educational institutions in the digital era, focusing on SMAI Miftahul Arifin in Probolinggo. In the face of rapid technological developments, many Islamic educational institutions have difficulty utilizing digital platforms to convey their religious values. This study aims to investigate how SMAI Miftahul Arifin can utilize digital branding strategies to strengthen their image as an institution that prioritizes spiritual values. The method used is a mix-method, which combines qualitative approaches through case studies and quantitative with surveys to obtain a picture of public perception. The findings of the study indicate that although SMAI Miftahul Arifin has potential in spiritual branding, they have not succeeded in conveying these values optimally through digital media. This study recommends that SMAI Miftahul Arifin develop a more structured and creative digital strategy, by creating more authentic and relevant content for their audiences, especially the younger generation. Overall, the results of this study confirm that the use of appropriate digital branding can strengthen SMAI Miftahul Arifin's position as an Islamic educational institution based on religious values amidst digital competition.

Strategi Marketing Mix dalam Upaya Meningkatkan Jumlah Peserta didik Baru dalam Lembaga Pendidikan Islam Swasta Kunta, Ittaqillah Haitsuma; Muslim, Bukhori; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.242

This study aims to analyze marketing mix strategies in increasing the number of new students in private Islamic educational institutions, with a case study at SMA Zainul Hasan Genggong, Probolinggo, East Java. The phenomenon of declining interest in private Islamic schools amid increasingly fierce competition among educational institutions is the background for the importance of this study. The research was conducted to determine how the four elements of the marketing mix—product, price, promotion, and place—are managed within the context of a boarding school-based institution, as well as the challenges and opportunities encountered in their implementation. The research method used was descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews, participatory observation, and documentation, with primary informants including the school principal, promotion staff, senior teachers, and parents. The research findings indicate that the product element has strengths in terms of Islamic curriculum and tahfidz programs, but it has not been packaged in a systematic promotional narrative. The price element is flexible but lacks transparency in its communication to the public. Promotional strategies still predominantly rely on conventional methods and have not fully leveraged social media or digital channels. Meanwhile, the distribution element does not provide adequate online information access, particularly for prospective students from outside the region. The conclusion of this study emphasizes that the marketing mix strategy at SMA Zainul Hasan Genggong needs to be strengthened through a more open, technology-based, and participatory communication approach to enhance the appeal and competitiveness of private Islamic educational institutions in the digital era.

Strategi Content Marketing Berbasis Nilai-Nilai Islam dalam Meningkatkan Reputasi Lembaga Pendidikan Islam di Media Sosial Fiantini, Irawati; Kunta, Ittaqillah Haitsuma; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.245

This study aims to analyze the application of Islamic values-based content marketing strategies in enhancing the reputation of Islamic educational institutions on social media, with a case study at TK Islam Terpadu Permata Kraksaan. This research was conducted to identify how Islamic educational institutions utilize social media to introduce themselves, build their image, and improve their relationship with their audience, particularly parents, by emphasizing the moral and spiritual values contained in Islamic teachings. The method used in this study is a qualitative approach with a case study, where data is obtained through in-depth interviews with the school principal, teachers, and parents, as well as an analysis of social media content published by the institution. The results of the study show that TK Islam Terpadu Permata Kraksaan has successfully utilized social media to convey content that combines academic aspects and the teaching of Islamic values. The content published, such as educational videos, quotations from the Qur'an and Hadith, and documentation of activities, has been proven to increase positive interaction with the audience. However, the challenge faced by this institution is to maintain the consistency of content that is relevant to Islamic values without getting caught up in temporary trends. This study concludes that a content marketing strategy based on Islamic values can significantly enhance the reputation of Islamic educational institutions on social media and strengthen relationships with parents.

TRANSFORMASI STRATEGI PEMASARAN LEMBAGA PENDIDIKAN ISLAM MELALUI DIGITAL ADVERTISING: TINJAUAN TEORITIS DAN PRAKTIK Nofitasari, Dian Evy; Hefniy; Fauzen, Muhamad
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.249

This study aims to examine the transformation of Islamic educational institutions' marketing strategies through digital advertising, with a focus on theoretical reviews and contemporary practices at MI Ihyauddiniyah. The research was conducted at MI Ihyauddiniyah, an elementary madrasah that is currently striving to develop a digital-based promotional strategy. The research approach is qualitative, employing data collection techniques such as in-depth interviews, participatory observation, and documentation. The findings reveal that digital advertising practices have begun to be implemented through social media platforms like WhatsApp, Instagram, and TikTok, but these efforts remain sporadic and unstructured. There is a gap between the institutional vision and the implementation of digital promotion, where the promotion strategy is not yet fully based on a solid theoretical framework and Islamic values that form the identity of the madrasah. The involvement of internal stakeholders is also not yet integrated into the digital promotion management system. The conclusion of this study emphasizes that the transformation of digital marketing strategies at MI Ihyauddiniyah shows a positive direction but requires strategic planning based on theory and Islamic values, strengthening promotion management, and enhancing human resource capacity. This study recommends the formation of a specialized digital marketing team and the development of systematic communication strategy guidelines to strengthen the madrasah's positioning in the digital era.

Mengoptimalkan Pendidikan Islam melalui Pemasaran Digital: Pengaruhnya pada Efektivitas Pembelajaran dan Kualitas Pendidikan di Madrasah Ibidaiyah Muslim, Bukhori; Kunta, Ittaqillah Haitsuma; Hefniy
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.252

This study aims to explore the influence of digital marketing on the effectiveness of learning and the quality of education at MI Miftahul Ulum Banyuanyar Lor, Probolinggo Regency. The location of this study was chosen because this Madrasah has begun to integrate digital technology into the learning process. The research method used is qualitative descriptive with a case study approach, involving interviews with the principal, vice principal for curriculum, five educators, two students, and two parents of students. The data obtained through interviews and observations were then analyzed to see how digital marketing is implemented in this Madrasah. The results of the study show that the use of social media and other digital platforms increases interaction between schools, students, and parents, and makes learning more interesting and interactive. Digital marketing makes it easier for students to access teaching materials more flexibly. However, there are challenges related to limited internet access and the influence of social media on students' learning concentration. In conclusion, digital marketing has great potential to improve the quality of Islamic education in this Madrasah, but proper supervision and regulation are needed so that technology is used effectively and does not interfere with students' focus on learning.

Transforming Organizational Culture in Islamic Educational Institutions: Cultivating a Quality-Oriented Learning Environment for Academic Excellence Yakin, Ainul; Hefniy; Abu Hasan Agus; Hasan Baharun; Akmal Mundiri
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1358

This study explores the transformation of organizational culture in Islamic educational institutions, with a specific focus on developing a quality-oriented learning environment aimed at enhancing both academic performance and character formation. Employing a qualitative approach through an ethnographic case study design, the research was conducted between 2024 and 2025. Data were collected through in-depth interviews with eight key informants, six months of participatory observation, and analysis of institutional documents. Findings reveal that a tauhid-based cultural transformation successfully fostered a high-quality learning ecosystem through the synergy of three fundamental dimensions: the internalization of spiritual values as a foundation for strategic decision-making, transformational leadership that cultivates a shared vision and empowers stakeholders, and the integration of constructivist pedagogy through project- and inquiry-based learning models. Character development outcomes were equally notable, reflected in reduced disciplinary violations, improved consistency in religious practices, and heightened social empathy among students. This study contributes theoretically by introducing the concept of a Tauhid-Based Quality Learning Environment (TQLE)—a holistic framework that harmonizes academic excellence with Islamic character formation. Practically, it offers an implementable model for Islamic educational institutions seeking to embed spiritual values into sustainable quality education practices.

Branding Pendidikan Islam: Mengintegrasikan Nilai-Nilai Islam dalam Pemasaran Pendidikan yang Kompetitif Rahmat Yahya; Hefniy; Siti Fatimah; Noqti Nuril Khovi; Hizamuddin Syah
Pijar Pelita: Journal of Early Childhood Education and Early Childhood Islamic Education Vol. 1 No. 2 (2025): Mei
Publisher : PT Rizkarya Cendekia Pustaka

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Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran berbasis budaya lokal dan Islam yang diterapkan di MI NU Sunan Ampel I untuk memperkuat citra sekolah. Dengan pendekatan kualitatif, penelitian ini mengungkapkan bagaimana kegiatan keagamaan, pemanfaatan media sosial, kolaborasi dengan komunitas lokal, dan kurikulum berbasis budaya dapat menarik minat siswa dan membedakan sekolah ini dari lembaga pendidikan lainnya. Hasil penelitian menunjukkan bahwa MI NU Sunan Ampel I memanfaatkan kegiatan seperti salat berjamaah, pengajian, dan aktivitas budaya lokal sebagai bagian dari strategi pemasaran mereka. Sekolah ini juga menggunakan media sosial untuk memperkenalkan kegiatan-kegiatan tersebut dan memperkenalkan identitas agama dan budaya mereka kepada masyarakat. Selain itu, keterlibatan dengan komunitas lokal melalui pengajian bersama dan pelatihan keterampilan juga mempererat hubungan antara sekolah dan masyarakat, serta memberikan dampak positif pada perkembangan karakter siswa. Penelitian ini memberikan kontribusi dalam mengembangkan perspektif baru mengenai pemasaran pendidikan Islam dan pentingnya integrasi budaya lokal dalam strategi pemasaran. Keterbatasan penelitian ini mencakup lokasi yang terbatas hanya pada MI NU Sunan Ampel I dan kurangnya variasi dalam hal gender dan usia. Penelitian lebih lanjut dengan metode survei di berbagai sekolah Islam diperlukan untuk mendapatkan wawasan yang lebih komprehensif.

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