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All Journal Proceeding Of International Conference On Education, Society And Humanity NAAFI: JURNAL ILMIAH MAHASISWA
Nofitasari, Dian Evy
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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REVITALIZATION OF BOARDING SCHOOL CURRICULUM IN IMPROVING THE QUALITY OF STUDENTS Nofitasari, Dian Evy; Abdillah, Ikhwan; Hidayatullah, Mohammad Alief
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

In Islamic boarding schools, curriculum revitalization is very important in improving the quality of students. The objectives of curriculum revitalization in improving the quality of students are: 1. Improving the quality of education, 2. Strengthening the integration of religious and general education, 3. Increasing the competitiveness of students, 4. Preparing students to become agents of change. Here, Islamic boarding schools not only maintain the noble teachings of Islam but also integrate them with modern science. Islamic boarding school administrators need to realize that students need to be equipped with relevant skills to face the global world. Islamic boarding schools formulate new curriculum in a mature manner and involve many parties to gather to discuss what should be maintained and what should be added by conducting comparative studies of Islamic boarding schools that have been successfully reformed. It is interesting that many Islamic high schools involve successful alumni in various fields to contribute. This ensures that the implementation of curriculum revitalization is not only innovative but also in accordance with the principles of Islamic boarding schools. This study uses a qualitative approach. The researcher provides a detailed explanation of the findings related to the revitalization of the Islamic boarding school curriculum in this study. To obtain complex data, researchers can explain all symptoms or conditions in the field and obtain information and data sources. The Findings Aspect of this Research is the renewal of the Islamic boarding school curriculum is the integration of general knowledge with religious knowledge. For example, students learn theory and how science supports the truth of the Koran in science class. Both the world economy and the Islamic economic system are covered in economics class. Students are taught how to use social media for preaching even in technology classes. Students learn from this integrative method that in Islam, religious knowledge and general knowledge cannot be separated from each other. 
TRANSFORMASI STRATEGI PEMASARAN LEMBAGA PENDIDIKAN ISLAM MELALUI DIGITAL ADVERTISING: TINJAUAN TEORITIS DAN PRAKTIK Nofitasari, Dian Evy; Hefniy; Fauzen, Muhamad
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.249

Abstract

This study aims to examine the transformation of Islamic educational institutions' marketing strategies through digital advertising, with a focus on theoretical reviews and contemporary practices at MI Ihyauddiniyah. The research was conducted at MI Ihyauddiniyah, an elementary madrasah that is currently striving to develop a digital-based promotional strategy. The research approach is qualitative, employing data collection techniques such as in-depth interviews, participatory observation, and documentation. The findings reveal that digital advertising practices have begun to be implemented through social media platforms like WhatsApp, Instagram, and TikTok, but these efforts remain sporadic and unstructured. There is a gap between the institutional vision and the implementation of digital promotion, where the promotion strategy is not yet fully based on a solid theoretical framework and Islamic values that form the identity of the madrasah. The involvement of internal stakeholders is also not yet integrated into the digital promotion management system. The conclusion of this study emphasizes that the transformation of digital marketing strategies at MI Ihyauddiniyah shows a positive direction but requires strategic planning based on theory and Islamic values, strengthening promotion management, and enhancing human resource capacity. This study recommends the formation of a specialized digital marketing team and the development of systematic communication strategy guidelines to strengthen the madrasah's positioning in the digital era.
Co-Authors Abdillah, Ikhwan Fauzen, Muhamad Hefniy Hidayatullah, Mohammad Alief