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PENINGKATAN PEMAHAMAN HADIS AMALIYAH NAHDLATUL ULAMA MELALUI METODE SERVICE LEARNING PADA SISWA MADRASAH ALIYAH NURUL WAHID AL-WAHYUNI BESUK PROBOLINGGO Ar Rumi, Ach. Jalaluddin; Fauzen, Muhamad; Nafisah, Lailiyatun
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 3 No 2 (2025): April
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v3i2.2258

Abstract

Extremism and radicalism are common among teenagers. Not understanding the basis of religion is also one of the causes of intolerance. In this community service, using the service learning (SL) method with the type of direct service with the aim of introducing the traditions of NU amaliyah and providing a strong understanding of the younger generation, especially students at Madrasah Aliyah Nurul Wahid Paiton Probolinggo in an interactive dialog between students and speakers. Awareness of the importance of understanding the basis of this amaliyah is the goal point in this activity. There are three stages in this activity, namely pre-implementation activities, implementation and evaluation of activities. The results of PKM activities at Madrasah Aliyah Nurul Wahid Al-Wahyuni Sumberan Besuk Probolinggo show that this activity can enrich students' knowledge and understanding of the traditions of Nahdlatul Ulama's amaliyah, with the percentage of students who understood the material presented as much as 74.2%, and motivate them to spread the knowledge that NU traditions have a strong basis and evidence in the hadith. As well as for educators in the Nurul Wahid Madrasah Aliyah environment, this activity can be an additional motivation in order to provide creative, innovative and progressive lessons according to the challenges of the times. Keywords: Understanding: Hadith ; service learning
TRANSFORMASI STRATEGI PEMASARAN LEMBAGA PENDIDIKAN ISLAM MELALUI DIGITAL ADVERTISING: TINJAUAN TEORITIS DAN PRAKTIK Nofitasari, Dian Evy; Hefniy; Fauzen, Muhamad
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 5 (2025): Agustus: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i5.249

Abstract

This study aims to examine the transformation of Islamic educational institutions' marketing strategies through digital advertising, with a focus on theoretical reviews and contemporary practices at MI Ihyauddiniyah. The research was conducted at MI Ihyauddiniyah, an elementary madrasah that is currently striving to develop a digital-based promotional strategy. The research approach is qualitative, employing data collection techniques such as in-depth interviews, participatory observation, and documentation. The findings reveal that digital advertising practices have begun to be implemented through social media platforms like WhatsApp, Instagram, and TikTok, but these efforts remain sporadic and unstructured. There is a gap between the institutional vision and the implementation of digital promotion, where the promotion strategy is not yet fully based on a solid theoretical framework and Islamic values that form the identity of the madrasah. The involvement of internal stakeholders is also not yet integrated into the digital promotion management system. The conclusion of this study emphasizes that the transformation of digital marketing strategies at MI Ihyauddiniyah shows a positive direction but requires strategic planning based on theory and Islamic values, strengthening promotion management, and enhancing human resource capacity. This study recommends the formation of a specialized digital marketing team and the development of systematic communication strategy guidelines to strengthen the madrasah's positioning in the digital era.