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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Sherli
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Decision Sciences, Operations Research & Management Other

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Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare Sherli; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.305

Abstract

Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image. Keywords: beauty influencer, perceived price fairness, purchase decision, skincare
EFEKTIVITAS PELAKSANAAN PLP 2 TERHADAP KESIAPAN MENJADI GURU PADA MAHASISWA PENDIDIKAN BAHASA DAN PENDIDIKAN KEPELATIHAN OLAHRAGA Tabrani Rasyid, Andi; Syahrani, Neza; Sanatang; Jumarni; Sherli; Ayuni Binti Syamsuddin, Nurul; Anwar, Aril; Syahrullah, Ali
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47643

Abstract

This study aims to analyze the effectiveness of the implementation of the School Field Introduction Program II (PLP II) on the readiness of Language Education and Sports Coaching Education students to become professional teachers. This research used a qualitative descriptive approach. The subjects of the study consisted of students participating in PLP II from three study programs. Data were collected through observation, interviews, and documentation. The data were analyzed using the interactive model of Miles and Huberman, including data reduction, data presentation, and conclusion drawing. The results showed that PLP II had a significant effect on improving students’ readiness to become teachers, especially in pedagogical competence, classroom management, communication skills, leadership, self-confidence, and learning evaluation. Language education students experienced improvement in communication skills, literacy-based learning, and interactive teaching methods. Meanwhile, sports coaching education students showed increased competence in managing field practice, discipline, leadership, and physical learning strategies. However, several obstacles were still found, such as limited practice time, differences in mentor guidance quality, and unequal student readiness. Overall, PLP II was considered effective in preparing prospective teachers through direct teaching experience in schools and helping students adapt to real educational environments.
Co-Authors Anwar, Aril Ayuni Binti Syamsuddin, Nurul Jumarni Lilik Noor Yuliati NUR HASANAH Sanatang Syahrani, Neza Syahrullah, Ali Tabrani Rasyid, Andi