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All Journal Jurnal Manajemen Bisnis Eka Prasetya Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Paula Florensia Munthe
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market Paula Florensia Munthe; Aprinawati; Adelina Lubis; Etri br Kaban
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.606

Abstract

The purpose of this study is to examine how technology use, humanresource management (HRM), and operational strategies affect the operationalefficiency performance of MSMEs in the food industry in Pasar Raya MMTC.Questionnaires were given to MSME operators at the Mochi Jinels store in PasarRaya MMTC in order to gather data using a quantitative approach. To investigatethe combined effects of these three parameters on operational efficiency,multiple linear regression analysis was used. While HRM management does notsignificantly affect MSME food industry efficiency, the results demonstrate thatoperational strategies and technology utilization do. Although HRM issuescontinue to be a barrier, it is anticipated that the combination of suitable tacticsand efficient technology use will improve operational efficiency. In order to boostcompany growth and sustainability in the traditional food industry, MSMEoperators and policymakers can benefit greatly from these findings as theyformulate more effective development strategies.
Pengaruh Perubahan Harga Kebutuhan Pokok terhadap Pola Konsumsi Mahasiswa Perantau Program Studi Manajemen di Universitas Negeri Medan Mica Siar Meiriza; Shintami Oktavia; Paula Florensia Munthe; Evelyn Electra; Intan Lutfiah Maharani
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7035

Abstract

This study aims to analyze the effect of changes in basic commodity prices on the consumption patterns of migrant students from the Management Study Program, Class of 2025, at Medan State University. This research employs a quantitative approach using a survey method and purposive sampling technique, involving 50 respondents. Data were collected through questionnaires and analyzed using validity, reliability, normality, and linearity tests, as well as simple linear regression analysis. The results indicate that the research instruments are valid and reliable, and the data are normally distributed with a linear relationship between variables. The regression analysis shows that changes in basic commodity prices have a positive and significant effect on the consumption patterns of migrant students, with a regression coefficient of 0.595 and a significance value of 0.000 (< 0.05). The coefficient of determination (R²) of 0.338 indicates that 33.8% of the variation in students’ consumption patterns can be explained by changes in basic commodity prices, while the remaining is influenced by other factors outside the scope of this study. These findings suggest that migrant students tend to adjust their consumption patterns in response to changes in basic commodity prices.
Co-Authors Adelina Lubis Aprinawati, Aprinawati Etri Br Kaban Evelyn Electra Intan Lutfiah Maharani Meiriza, Mica Siar Shintami Oktavia