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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema ArtComm : Jurnal Komunikasi dan Desain
Bestin, Bakti
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Ulang Visual Branding CE Homewear untuk Memperkuat Citra Merek di Pasar Homewear Bestin, Bakti; Soemarta, Gifari Aji; Kusuma, Andi Ryan
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.981

Abstract

PT Mitra Emeraldye Cotama is a company that carries out production activities in the fashion sector with the trademark CÉ Homewear. CÉ Homewear implements business-to-business (B2B) transactions. However, many people do not understand the business purpose of CÉ Homewear, assuming that the company only sells clothes, not as a producer with B2B transactions. From this basis, a research was conducted that aims to increase consumer brand awareness of the company in the redesign of CE Homewear's visual branding. In this design process using the Design Thinking method. Data collection by conducting interviews in order to obtain clear truthful information, followed by questionnaires to obtain data from the consumer's point of view and literature studies to become a reference for making designs. The data that has been collected will be analyzed using the SWOT method. Followed by a communication design strategy using the AISAS method. The result of CE Homewear's visual branding redesign is an increase in consumer brand awareness as evidenced by the increase in social media engagement and the increase in CE Homewear's new partners. The increase in engagement increased the engagement rate on the first reels post by 0.35% and 0.69% for the second reels post. In addition, the increase in the number of new partners by 16 people is an indicator of the success of a company's brand awareness.
Collaborative Painting as a Media for Anti-Bullying Campaign in School Environment Hikmawaty, Lisna; Bestin, Bakti; Fajar Nugroho, Oktian; Juwita, Silvia Ratna
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/2s3v2979

Abstract

Collaborative painting is an activity where several individuals; students, at school combine 20x20 canvases into one large canvas. The purpose of this research is to analyze the paintings created by students from a psychological perspective; their relationship with the students' emotional and social aspects. The research method uses semiotic analysis, focusing on the relationship between signs, meanings, and social and cultural contexts. Research data were obtained by examining the paintings created by the students. Data analysis is presented descriptively to explain the signs and meanings contained in the paintings. The findings show that collaborative paintings can serve as a bridge to build cooperation and empathy among students. The resulting paintings can be utilized as part of an art intervention for bullying prevention that is oriented towards social values.
Co-Authors Fajar Nugroho, Oktian Hikmawaty, Lisna Juwita, Silvia Ratna Kusuma, Andi Ryan Soemarta, Gifari Aji