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All Journal Djtechno: Jurnal Teknologi Informasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Dinamika Informatika (JDI) ArtComm : Jurnal Komunikasi dan Desain Digitus : Journal of Computer Science Applications
Bestin, Bakti
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Ulang Visual Branding CE Homewear untuk Memperkuat Citra Merek di Pasar Homewear Bestin, Bakti; Soemarta, Gifari Aji; Kusuma, Andi Ryan
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.981

Abstract

PT Mitra Emeraldye Cotama is a company that carries out production activities in the fashion sector with the trademark CÉ Homewear. CÉ Homewear implements business-to-business (B2B) transactions. However, many people do not understand the business purpose of CÉ Homewear, assuming that the company only sells clothes, not as a producer with B2B transactions. From this basis, a research was conducted that aims to increase consumer brand awareness of the company in the redesign of CE Homewear's visual branding. In this design process using the Design Thinking method. Data collection by conducting interviews in order to obtain clear truthful information, followed by questionnaires to obtain data from the consumer's point of view and literature studies to become a reference for making designs. The data that has been collected will be analyzed using the SWOT method. Followed by a communication design strategy using the AISAS method. The result of CE Homewear's visual branding redesign is an increase in consumer brand awareness as evidenced by the increase in social media engagement and the increase in CE Homewear's new partners. The increase in engagement increased the engagement rate on the first reels post by 0.35% and 0.69% for the second reels post. In addition, the increase in the number of new partners by 16 people is an indicator of the success of a company's brand awareness.
Collaborative Painting as a Media for Anti-Bullying Campaign in School Environment Hikmawaty, Lisna; Bestin, Bakti; Fajar Nugroho, Oktian; Juwita, Silvia Ratna
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/2s3v2979

Abstract

Collaborative painting is an activity where several individuals; students, at school combine 20x20 canvases into one large canvas. The purpose of this research is to analyze the paintings created by students from a psychological perspective; their relationship with the students' emotional and social aspects. The research method uses semiotic analysis, focusing on the relationship between signs, meanings, and social and cultural contexts. Research data were obtained by examining the paintings created by the students. Data analysis is presented descriptively to explain the signs and meanings contained in the paintings. The findings show that collaborative paintings can serve as a bridge to build cooperation and empathy among students. The resulting paintings can be utilized as part of an art intervention for bullying prevention that is oriented towards social values.
Perancangan UI/UX pada Website Waroeng Rai Raka untuk Meningkatkan Pengalaman Pengguna Bestin, Bakti; Fakhrijal Pratama, Muhammad; Fadillah, Risky; Juldan Dzakirin, Dwipandra
Jurnal Dinamika Informatika Vol. 13 No. 1 (2024): Jurnal Dinamika Informatika
Publisher : Program Studi Informatika Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jdi.v13i1.503

Abstract

Penelitian ini bertujuan untuk mendesain UI/UX website Waroeng Rai Raka dan meningkatkan pengalaman pengguna dengan fokus pada user flow, wireframe, dan desain UI. Teknik desain yang berpusat pada pengguna (UCD) diterapkan pada setiap tahap penelitian ini untuk fokus pada kebutuhan dan keinginan pengguna. Analisis alur pengguna dilakukan untuk memetakan perjalanan pengguna di situs web dan menentukan langkah paling efisien untuk menyelesaikan tugas seperti menemukan menu, menambahkan item ke keranjang belanja, atau menyelesaikan transaksi yang akan dilakukan. Pengujian kegunaan melibatkan pengujian desain yang dibuat dengan pengguna sebenarnya dan memberikan umpan balik yang digunakan untuk mengulangi dan meningkatkan. Hasil penelitian menunjukkan bahwa desain UI ini memiliki tingkat identifikasi yang baik (4,4), aksesibilitas yang baik (4,1), fitur yang baik (4,3), dan kelayakan yang baik (4,45). menunjukkan bahwa situs Waroeng Rai Raka informatif dan mudah digunakanbahwa desain UI/UX yang berpusat pada pengguna meningkatkan kepuasan dan kenyamanan pengguna, mengurangi waktu yang diperlukan untuk menyelesaikan transaksi.
PERANCANGAN SISTEM PEMASARAN DIGITAL UMKM DENGAN PENDEKATAN UI/UX BERBASIS TEKNOLOGI CROSS PLATFORM Bestin, Bakti; Sofian, Rudy; Mukhlis, Ervie Nur Afifa; Oktaviani, Rizka; Hermawan, Muhamad Fikri; Nisa, Alifia Khairun
Djtechno: Jurnal Teknologi Informasi Vol 6, No 3 (2025): Desember
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/djtechno.v6i3.7466

Abstract

Perkembangan teknologi informasi mendorong perubahan signifikan pada strategi pemasaran, termasuk bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Namun, rendahnya literasi digital dan keterbatasan sumber daya masih menjadi hambatan utama dalam mengadopsi teknologi pemasaran digital. Penelitian ini bertujuan merancang sistem pemasaran digital berbasis cross-platform dengan pendekatan User Interface/User Experience (UI/UX) menggunakan metode Design Thinking. Teknologi Progressive Web App (PWA) dipilih untuk mengatasi perbedaan sistem operasi dan mempermudah pengelolaan aplikasi dengan single code base. Objek penelitian adalah mitra UMKM Rastore di Kota Bandung yang sebelumnya memasarkan produk melalui WhatsApp Status. Implementasi sistem dilakukan dengan bahasa pemrograman PHP menggunakan framework Laravel. Pengujian dilakukan dengan System Usability Scale (SUS) dan blackbox testing. Hasil menunjukkan skor SUS sebesar 72,25 dengan kategori Good, yang menandakan aplikasi dapat diterima pengguna. Sementara itu, pengujian blackbox menunjukkan 100% fungsional tanpa ditemukannya bug. Penelitian ini memberikan kontribusi berupa model pemasaran digital berbasis teknologi cross-platform yang mampu meningkatkan efektivitas promosi UMKM serta menjadi solusi bagi keterbatasan literasi digital
Design and Construction of Salapak MSME Kawaluyaan Marketplace, Bandung City Bestin, Bakti; Prawira, Nanang Ganda; Ardiansyah, M. Rivaldi; Agung, Muhammad
Digitus : Journal of Computer Science Applications Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/digitus.v4i1.1196

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital component of the Indonesian economy. MSMEs have proven to significantly contribute to employment, increase public income, and enhance the country's economic resilience. However, MSMEs still face several obstacles in developing their businesses, particularly in implementing digital technology, online marketing, and ensuring easy access for consumers. Many MSME entrepreneurs in Bandung City still rely on traditional promotional methods such as word of mouth, exhibitions, or distributing brochures, which are less effective in reaching a wider market. This study designs and develops an Android-based marketplace application called Salapak, which serves as a platform for promoting and selling MSME products in Kawaluyaan, Bandung City. The development method used in this study was Agile Extreme Programming, which allowed for a more flexible and faster development process, involving direct collaboration with users. Data collection was conducted through field observations, interviews, documentation, and direct evaluations of MSMEs and relevant agencies. The research results show that the Salapak application has been an effective solution in helping MSMEs expand their marketing reach, increase the visibility of superior products, and make it easier for consumers to find and purchase MSME products digitally. The application also provides automatic notification features, a shopping cart, a product catalog, a product detail page, and an emailed invoice page. For further development, it is recommended to add digital payment integration features, improve the UI/UX, implement delivery tracking, and incorporate an artificial intelligence-based product recommendation system.
Co-Authors Ardiansyah, M. Rivaldi Fadillah, Risky Fajar Nugroho, Oktian Fakhrijal Pratama, Muhammad Hermawan, Muhamad Fikri Hikmawaty, Lisna Juldan Dzakirin, Dwipandra Juwita, Silvia Ratna Kusuma, Andi Ryan Muhammad Agung Mukhlis, Ervie Nur Afifa Nana Ganda Nisa, Alifia Khairun Oktaviani, Rizka Rudy Sofian Soemarta, Gifari Aji