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All Journal Gudang Jurnal Multidisiplin Ilmu
Joko Prasetyo, Iwan
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Government Digital Marketing Communications for Tourism Development in Bejijong Village Mardiatna, Pradana Tera; Joko Prasetyo, Iwan; Panuju, Redi; Syam Maella, Nurannafi Farni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1238

Abstract

This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.
Representasi Moderasi Beragama dalam Komik ModerArt: Analisis Semiotika Charles Sanders Pierce Terhadap Empat Indikator dan Tantangan Yosep, Sigit Prayitno; Panuju, Redi; Joko Prasetyo, Iwan; Syam Maella, Nurannafi Farni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 2 (2025): GJMI - FEBRUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i2.1456

Abstract

Penelitian ini bertujuan untuk menganalisis representasi moderasi beragama dalam komik ModerArt menggunakan pendekatan semiotika Charles Sanders Peirce. Fokus utama penelitian ini adalah untuk memahami bagaimana ikon, indeks, dan simbol digunakan untuk menggambarkan nilai-nilai toleransi, anti-kekerasan, pluralisme, serta penerimaan terhadap tradisi dan budaya lokal. Selain itu, penelitian ini juga mengidentifikasi tantangan dalam menginternalisasi pesan-pesan moderasi beragama oleh pembaca. Hasil penelitian menunjukkan bahwa komik ModerArt berhasil mengkomunikasikan pesan moderasi beragama melalui elemen-elemen visual yang efektif, seperti penggunaan ikon yang menggambarkan sikap saling menghormati dan simbol kebangsaan yang menekankan pentingnya kerjasama lintas agama. Meskipun demikian, tantangan muncul dalam menggambarkan kekerasan tanpa mengurangi dampaknya serta memastikan pemahaman pesan yang lebih dalam oleh audiens yang lebih luas. Penelitian ini menyimpulkan bahwa komik ModerArt dapat menjadi media efektif untuk menyebarkan nilai-nilai moderasi beragama, meskipun perlu ada penyesuaian untuk mengatasi tantangan tersebut agar pesan dapat lebih mudah diterima oleh pembaca dari berbagai latar belakang.
Co-Authors Mardiatna, Pradana Tera Nur’annafi Farni Syam Maella Redi Panuju, Redi Sigit Prayitno Yosep