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All Journal Jurnal Bisnis dan Akuntansi Dinasti International Journal of Education Management and Social Science Business, Management & Accounting Journal
Yosafat, Andre
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Economics, Econometrics & Finance Education Social Sciences

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Bridging the Urban Transport Paradox: Transit-Oriented Development and the Integrated Low-Carbon Mobility Framework (ILCMF) for Metropolitan Jabodetabek Banjarnahor, Astri Rumondang; Simarmata, Juliater; Yosafat, Andre
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.190

Abstract

The transportation sector is one of the largest contributors to global carbon emissions and represents a major challenge in the urban decarbonization agenda. In Indonesia, transportation accounts for approximately 27% of total national emissions, with the Greater Jakarta (Jabodetabek) metropolitan area being the highest contributor due to high daily mobility, urban sprawl, and governance fragmentation. This study aims to analyze the role of Transit-Oriented Development (TOD) as a systemic strategy in supporting the transition toward low-carbon mobility and to develop a conceptual model called the Integrated Low-Carbon Mobility Framework (ILCMF). The study identifies four key dimensions in the decarbonization of transportation — environmental, institutional, technological, and social — that interact to shape a sustainable urban mobility system. The findings reveal that the success of low-carbon mobility transformation depends on cross-sectoral policy integration, the electrification of public transport, and community participation in mobility behavior change. The ILCMF provides an integrative framework for metropolitan transportation policymaking that is efficient, inclusive, and aligned with Indonesia’s Net Zero Emission 2060 target.
OPTIMIZING DIGITAL MARKETING FOR AVIATION SELECTION: A SYSTEMATIC REVIEW OF EMERGING TRENDS Simarmata, Juliater; Banjarnahor, Astri Rumondang; Hariningsih, Endang; Yosafat, Andre; Barus, Gratia Atanka
Jurnal Bisnis dan Akuntansi Vol. 26 No. 1 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i1.2492

Abstract

The aviation industry has increasingly turned to digital marketing to stay competitive and meet evolving customer expectations. This study conducts a systematic literature review (SLR) to analyze emerging trends and best practices in digital marketing within the aviation sector. Utilizing articles from the Scopus database published between 2016 and 2023, the review identifies key strategies such as social media, search engine optimization (SEO), email campaigns, and the use of big data analytics. The findings highlight the effectiveness of these tools in enhancing customer engagement, satisfaction, and loyalty while addressing challenges such as high competition and data privacy concerns. This study underscores the need for a comprehensive understanding of digital marketing optimization to improve customer choice of airlines.
Evaluation of Customer Satisfaction with Railway Company Services in Area VI Yogyakarta Indriyati, Indriyati; Sihombing, Sarinah; Mafrudoh, Lut; Yosafat, Andre; Saribanon, Euis
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5947

Abstract

This study evaluates customer satisfaction with the service facilities of PT Kereta Commuter Indonesia (KCI) in Area VI Yogyakarta. As the number of Commuter Line (KRL) users continues to grow, understanding customer needs and expectations is crucial for improving service quality. A quantitative survey approach was employed using a Likert scale and multiple customer satisfaction measurement tools, including the Customer Satisfaction Index (CSI), Net Promoter Score (NPS), and Importance–Performance Analysis (IPA). The findings reveal that the CSI score reached 86.50%, indicating a high level of customer satisfaction, although several service dimensions particularly schedule punctuality and facilities for persons with disabilities still require improvement. To the best of the authors' knowledge, this is one of the first studies focusing on customer satisfaction in Area VI Yogyakarta that integrates CSI, NPS, and IPA simultaneously. The results provide valuable insights for PT KCI in formulating customer-centric service improvement strategies to further enhance overall satisfaction and service performance.
Co-Authors Banjarnahor, Astri Rumondang Endang Hariningsih, Endang Euis Saribanon, Euis Gratia Atanka Barus, Gratia Atanka Indriyati Indriyati Juliater Simamarta Mafrudoh, Lut Sarinah Sarinah