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p-Index From 2020 - 2025
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All Journal Jurnal Bisnis dan Akuntansi IIJSE Business, Management & Accounting Journal
Yosafat, Andre
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Understanding Customer Perception of Airline Service Quality and Brand Image: A Pathway to Loyalty and Repurchase Intentions Banjarnahor, Astri Rumondang; Simarmata, Juliater; Gugat, Rudi Max Damara; Prakoso, Otto Sugiharto; Yosafat, Andre
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5971

Abstract

This study investigates how customer perceptions of service quality and airline brand image affect customer loyalty and intentions to repurchase. By employing a systematic literature review (SLR) method in line with the PRISMA protocol, the research examines 50 articles indexed in Scopus that pertain to customer perceptions in the airline sector. The results indicate that favorable perceptions of service quality significantly impact brand image, thereby promoting customer loyalty and repurchase intentions. Mediating factors such as "brand love," "passenger loyalty," and "positive word of mouth" are essential in reinforcing these connections. Additionally, the study presents a conceptual framework for airlines to develop more effective strategies aimed at improving customer loyalty. This research not only addresses theoretical gaps but also provides practical insights for enhancing airline service strategies that yield long-term benefits for customer loyalty.
Bridging the Urban Transport Paradox: Transit-Oriented Development and the Integrated Low-Carbon Mobility Framework (ILCMF) for Metropolitan Jabodetabek Banjarnahor, Astri Rumondang; Simarmata, Juliater; Yosafat, Andre
Business, Management & Accounting Journal (BISMA) Vol. 2 No. 3 (2025): BISMA Journal November 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v2i3.190

Abstract

The transportation sector is one of the largest contributors to global carbon emissions and represents a major challenge in the urban decarbonization agenda. In Indonesia, transportation accounts for approximately 27% of total national emissions, with the Greater Jakarta (Jabodetabek) metropolitan area being the highest contributor due to high daily mobility, urban sprawl, and governance fragmentation. This study aims to analyze the role of Transit-Oriented Development (TOD) as a systemic strategy in supporting the transition toward low-carbon mobility and to develop a conceptual model called the Integrated Low-Carbon Mobility Framework (ILCMF). The study identifies four key dimensions in the decarbonization of transportation — environmental, institutional, technological, and social — that interact to shape a sustainable urban mobility system. The findings reveal that the success of low-carbon mobility transformation depends on cross-sectoral policy integration, the electrification of public transport, and community participation in mobility behavior change. The ILCMF provides an integrative framework for metropolitan transportation policymaking that is efficient, inclusive, and aligned with Indonesia’s Net Zero Emission 2060 target.
OPTIMIZING DIGITAL MARKETING FOR AVIATION SELECTION: A SYSTEMATIC REVIEW OF EMERGING TRENDS Simarmata, Juliater; Banjarnahor, Astri Rumondang; Hariningsih, Endang; Yosafat, Andre; Barus, Gratia Atanka
Jurnal Bisnis dan Akuntansi Vol. 26 No. 1 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i1.2492

Abstract

The aviation industry has increasingly turned to digital marketing to stay competitive and meet evolving customer expectations. This study conducts a systematic literature review (SLR) to analyze emerging trends and best practices in digital marketing within the aviation sector. Utilizing articles from the Scopus database published between 2016 and 2023, the review identifies key strategies such as social media, search engine optimization (SEO), email campaigns, and the use of big data analytics. The findings highlight the effectiveness of these tools in enhancing customer engagement, satisfaction, and loyalty while addressing challenges such as high competition and data privacy concerns. This study underscores the need for a comprehensive understanding of digital marketing optimization to improve customer choice of airlines.
Co-Authors Banjarnahor, Astri Rumondang Endang Hariningsih, Endang Gratia Atanka Barus, Gratia Atanka Gugat, Rudi Max Damara Juliater Simamarta Prakoso, Otto Sugiharto