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All Journal Diponegoro Journal of Management Jurnal Bisnis dan Akuntansi
Gratia Atanka Barus, Gratia Atanka
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGUKURAN KINERJA REKSA DANA DENGAN METODE SHARPE DAN METODE TREYNOR (Studi Pada Reksa Dana Saham Periode Tahun 2011-2012) Barus, Gratia Atanka; Kholiq Mahfud, Mohammad
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.684 KB)

Abstract

In this globalization era, a lot of investors who do not have much time in managing theirfunds and limited expertise to calculate the risks of their investments are doing. Now is not the major problem that prevents investors to invest for potential investors can give confidence to the investment managers to manage their funds. This study aimed to determine whether the performance of equity funds have performed better than the market as a comparator (IHSG) by using Sharpe and Treynor and to see is there a difference in ratings between Sharpe methods and Treynor methods.There were 10 mutual funds which are used as a sample study. The sampling method used was purposive sampling. This study uses Sharpe and Treynor methods. The type of data used is secondary data is data that NAB is a sample of March 2011 to March 2012 in the form of daily data. Mutual funds are said to have good performance when the greater value of Sharpe and Treynor ratio, the better the performance of mutual fund.The results of the analysis using the Sharpe suggests that there are 5 (five) Mutual Funds that have a good performance and are 5 (five) Mutual Funds have performed below IHSG performance analysis using Treynor shows that there are 9 Mutual Funds that have performed well. There are 5 (five) Equity Funds have not changed either using the method of Sharpe and Treynor and 5 (five) Equity Fund those rating changed either using the Sharpe and Treynor methods
OPTIMIZING DIGITAL MARKETING FOR AVIATION SELECTION: A SYSTEMATIC REVIEW OF EMERGING TRENDS Simarmata, Juliater; Banjarnahor, Astri Rumondang; Hariningsih, Endang; Yosafat, Andre; Barus, Gratia Atanka
Jurnal Bisnis dan Akuntansi Vol. 26 No. 1 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i1.2492

Abstract

The aviation industry has increasingly turned to digital marketing to stay competitive and meet evolving customer expectations. This study conducts a systematic literature review (SLR) to analyze emerging trends and best practices in digital marketing within the aviation sector. Utilizing articles from the Scopus database published between 2016 and 2023, the review identifies key strategies such as social media, search engine optimization (SEO), email campaigns, and the use of big data analytics. The findings highlight the effectiveness of these tools in enhancing customer engagement, satisfaction, and loyalty while addressing challenges such as high competition and data privacy concerns. This study underscores the need for a comprehensive understanding of digital marketing optimization to improve customer choice of airlines.
Co-Authors Banjarnahor, Astri Rumondang Endang Hariningsih, Endang Juliater Simamarta Mohammad Kholiq Mahfud Yosafat, Andre