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p-Index From 2020 - 2025
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All Journal Journal of Citizen Research and Development Economic Management Business Research Journal
Badawi, Agil
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology

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Analysis of the Use of Various Languages in Msme Digital Marketing on Instagram: Case Study of Pukis Kota Baru Butarbutar, Della Agaveni; Hasugian, Anastasia Boru; Sitanggang, Cindy B; Dalimunthe, Afifah Nida Suhailah Br; Ginting, Gevy Ketia; Badawi, Agil; Dalimunthe, Syairal Fahmy
Journal of Citizen Research and Development Vol 1, No 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v1i2.3957

Abstract

The rapid development of technology requires MSME Entrepreneurs to be more creative and innovative. Instagram is one of the Social Media that is widely used in promoting their products today. Like the @pukiskotabaru account which uses Instagram as a digital marketing tool. The purpose of this study is to determine the type of use of language varieties in video content on the @pukiskotabaru Instagram account and assess the effectiveness of the use of language varieties by the @pukiskotabaru Instagram account in attracting attention and influencing consumers. In this study, researchers used qualitative methods with data collection techniques then used content analysis techniques, where researchers collected several video content to find several interesting posts or videos in the process of digital marketing of their products. The results of this study indicate that the use of language varieties in the video content of the @pukiskotabaru Instagram account consists of spoken language varieties, written language varieties, and nonstandard language varieties, the use of persuasive written language varieties and strong visuals to attract consumer interest and the use of these language varieties has proven to be quite effective in attracting attention and influencing consumers.
Strategi Komunikasi Efektif pada Toko "Do Spices" untuk Menarik Minat Konsumen pada Platform Shopee Harmen, Hilma; Sitompul, Adnan Nirwanda; Badawi, Agil; Khairunnisa, Nabila; Sibuea, Novli; Susilo, Susilo
Economic Management Business Research Journal Vol 1, No 2 (2025): Agustus 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ember.v1i2.6197

Abstract

Penelitian ini menganalisis strategi komunikasi efektif Toko "Do Spices" dalam meningkatkan minat konsumen di platform Shopee. Dengan fokus pada produk rempah-rempah organik dan bumbu kering, penelitian menggunakan pendekatan kualitatif deskriptif melalui studi kasus untuk mengevaluasi konten visual, narasi merek, dan interaksi konsumen. Hasil penelitian menunjukkan bahwa kombinasi storytelling transformasi personal pendiri, konsistensi klaim kesehatan (92% deskripsi produk), serta responsivitas tinggi (87% ulasan direspons 24 jam) berhasil meningkatkan konversi penjualan sebesar 32% dan repeat purchase rate 29%. Tantangan utamanya adalah harga yang tinggi membuat para konsumen ragu untuk membeli. Rekomendasi strategis mencakup optimalisasi konten video pendek, riset kata kunci spesifik, dan integrasi pesan lintas platform. Temuan ini memberikan panduan operasional bagi UMKM produk niche dalam membangun kepercayaan dan diferensiasi merek di pasar digital.
Co-Authors Butarbutar, Della Agaveni Dalimunthe, Afifah Nida Suhailah Br Ginting, Gevy Ketia Hasugian, Anastasia Boru Hilma Harmen Khairunnisa, Nabila Sibuea, Novli Sitanggang, Cindy B Sitompul, Adnan Nirwanda Susilo Susilo Syairal Fahmy Dalimunthe