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Khairunnisa, Nabila
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Analisis Pengaruh Arus Globalisasi Terhadap Budaya Lokal (Indonesia) Jadidah, Ines Tasya; Alfarizi, Muhammad Raihan; Liza, Levi Lauren; Sapitri, Wira; Khairunnisa, Nabila
Academy of Social Science and Global Citizenship Journal Vol. 3 No. 2 (2023): Academy of Social Science and Global Citizenship Journal
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aossagcj.v3i2.2136

Abstract

Globalization basically begins to change habits and even culture that is rooted in society, starting from changes in lifestyle and even influencing the norms and tastes of society itself. Globalization is starting to change this with the existence of affordable and easily accessible media, making it easier for people to access information from all over the world. They continue to absorb and apply all the information they receive without considering the possible impacts of globalization. This research uses qualitative descriptive methods and library research methods. Descriptive qualitative research is a research method that involves several important efforts, such as searching for and collecting references and analyzing data results to explore the topic. Globalization is a word that we often hear and see. Globalization has many impacts, both bad and good. In summary, globalization in the digital era is a complex phenomenon that requires careful attention and action to preserve local cultural diversity while being open to global influences. In conclusion, the impact of globalization on local culture in the digital era has positive and negative sides. It is important to find the right balance between responding to global trends and maintaining local cultural identity.
ANALISIS POTENSI FINANCIAL DISTRESS BERDASARKAN MODEL PREDIKSI ALTMAN MODIFIKASI Khairunnisa, Nabila; Rahardjo, Toto
Jurnal Management Risiko dan Keuangan Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2022.01.2.04

Abstract

The objective of this research is to predict the potential of financial distress in cement companies listed on the Indonesia Stock Exchange in the period of 2016-2020. Using saturated sampling method, all five companies were selected as the sample, who were observed for five years. This quantitative study uses discriminant analysis. The variables of this research were referred to the study of Edward I. This study uses the modified Altman consisting of working capital to total assets (WC/TA), retained earnings to total assets (RE/TA), earnings before interest and taxes to total assets (EBIT/TA), and book value of equity to book value of debt (BVE/BVD). The results of the analysis suggest that the four variables above are able to significantly distinguish cement companies that are under financial distress and those which are not because the F test and the Wilks’ Lambda test resulted in the significance value of < 0.05. In addition, WC/TA ratio is the dominant predicting variable in differentiating the two groups of companies as it has the highest loading value, i.e. 0.840.
ANALISIS PENGARUH CONSUMER PRICE INDEX DAN PENDIDIKAN TERHADAP PERTUMBUHAN EKONOMI DI ASIA TIMUR DAN PASIFIK Khairunnisa, Nabila
Jurnal Bayesian : Jurnal Ilmiah Statistika dan Ekonometrika Vol. 4 No. 2 (2024): Jurnal Bayesian : Jurnal Ilmiah Statistika dan Ekonometrika
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bay.v4i2.81

Abstract

This study aims to analyze the factors influencing economic growth in East Asia and the Pacific. The data used was taken in 2012-2022. A multiple linear regression model with the development of a model using the Ordinary Least Square (OLS) method was used to analyze the relationship between economic growth and independent variables such as the consumer price index (CPI) and education. The results of the study show that all independent variables have a positive and significant influence on the dependent variable, namely economic growth
ANALISIS STRATEGI BISNIS DALAM MEMBANGUN BRAND ASTANANA Dwi Marselina, Resya; Aulia, Putri; Khairunnisa, Nabila
Digital Business and Entrepreneurship Journal Vol. 3 No. 1 (2025): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v3i1.174

Abstract

Penelitian ini bertujuan untuk mengkaji strategi dan proses dalam membangun brand yang efektif pada produk Astanana. Metode yang digunakan adalah pendekatan kualitatif dimana peneliti mewawancarai owner pemilik brand astanana secara langsung. Dengan melakukan wawancara dan analisis, peneliti berhasil memperoleh hasil data yang mendalam, menggambarkan perspektif dan pengalaman langsung dari responden terkait dalam membangun brand. AstaNana lahir dari perpaduan filosofi budaya lokal dan visi modern untuk menciptakan produk yang tidak hanya berkualitas tetapi juga menyampaikan pesan positif kepada pelanggan. Ide Awal dan Inspirasi Brand terinspirasi oleh kebutuhan akan produk yang tidak hanya fungsional namun juga memiliki nilai emosional. Para pendiri AstaNana ingin menciptakan sesuatu yang lebih dari sekedar produk fisik: simbol harapan dan kebahagiaan bagi pelanggannya. Hasil menunjukan bahwa bisnis kripik pisang Astanana memiliki potensi besar, namun perlu strategi tepat agar berkembang pesat. Strategi tersebut antara lain mempertimbangkan logo yang menarik dan kemasan yang eye-catching untuk menonjolkan kualitas dan keunikan kripik pisang, meningkatkan strategi pemasaran dengan manfaatkan media sosial untuk menjangkau target pasar, eksplorasi lebih banyak varian rasa baru, juga inovasi produk untuk mempertahankan daya tarik. Selain itu, kerja sama dengan influencer makanan juga bisa menjadi bahan pertimbangan untuk memperluas jangkauan pasar. Dengan strategi yang tepat dan konsisten, AstaNana bisa menjadi brand kripik pisang terkemuka. Kata Kunci: strategi bisnis; membangun brand; astanana   Abstract This research aims to examine the strategies and processes in building an effective brand for Astanana products. The method used is a qualitative approach where the researcher interviewed the owner of the Astanana brand directly. By conducting interviews and analysis, researchers succeeded in obtaining in-depth data results, describing the perspectives and direct experiences of respondents related to building brands. AstaNana was born from a combination of local cultural philosophy and a modern vision to create products that are not only of high quality but also convey a positive message to customers. Initial Idea and Inspiration for the Brand was inspired by the need for a product that was not only functional but also had emotional value. AstaNana's founders wanted to create something more than just a physical product: a symbol of hope and happiness for its customers. The results show that the Astanana banana chips business has great potential, but it needs the right strategy to grow rapidly. These strategies include considering an attractive logo and eye-catching packaging to highlight the quality and uniqueness of banana chips, improving marketing strategies by utilizing social media to reach the target market, exploring more new flavor variants, as well as product innovation to maintain appeal. Apart from that, collaborating with food influencers can also be a consideration to expand market reach. With the right and consistent strategy, AstaNana can become a leading banana chip brand.  Keywords: business strategy; building brands; astanana
Strategi Komunikasi Efektif pada Toko "Do Spices" untuk Menarik Minat Konsumen pada Platform Shopee Harmen, Hilma; Sitompul, Adnan Nirwanda; Badawi, Agil; Khairunnisa, Nabila; Sibuea, Novli; Susilo, Susilo
Economic Management Business Research Journal Vol 1, No 2 (2025): Agustus 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ember.v1i2.6197

Abstract

Penelitian ini menganalisis strategi komunikasi efektif Toko "Do Spices" dalam meningkatkan minat konsumen di platform Shopee. Dengan fokus pada produk rempah-rempah organik dan bumbu kering, penelitian menggunakan pendekatan kualitatif deskriptif melalui studi kasus untuk mengevaluasi konten visual, narasi merek, dan interaksi konsumen. Hasil penelitian menunjukkan bahwa kombinasi storytelling transformasi personal pendiri, konsistensi klaim kesehatan (92% deskripsi produk), serta responsivitas tinggi (87% ulasan direspons 24 jam) berhasil meningkatkan konversi penjualan sebesar 32% dan repeat purchase rate 29%. Tantangan utamanya adalah harga yang tinggi membuat para konsumen ragu untuk membeli. Rekomendasi strategis mencakup optimalisasi konten video pendek, riset kata kunci spesifik, dan integrasi pesan lintas platform. Temuan ini memberikan panduan operasional bagi UMKM produk niche dalam membangun kepercayaan dan diferensiasi merek di pasar digital.
Persepsi Orang Tua Mengenai Penggunaan Aplikasi YouTube pada Anak Usia Pra-sekolah di Era Digital Khairunnisa, Nabila; Berlian, Gazanovva; Salma, Siti; Fidrayani, Fidrayani
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dengan tujuan untuk mendapatkan pemahaman orang tua terkait dengan penggunaan YouTube oleh anak-anak dan menjelajahi pandangan baru mengenai dampak positif serta negatif dari penggunaan YouTube di dalam kehidupan anak menurut orang tua. Metode penelitian yang digunakan di dalam ini adalah meta analisis dengan mengumpulkan serta menganalisis data dengan berbagai sumber artikel penelitian yang diterbitkan antara tahun 2020 sampai 2023. Hasil dari penelitian ini menunjukan bahwa adanya intensitas tinggi dari penggunaan aplikasi YouTube yang bernilai rata-rata 0,64. Selain itu, peran orang tua dalam memberikan pemahaman mengenai konten video yang bisa di tonton anak sangat penting guna membantu anak membuat keputusan yang lebih bijak. Meskipun YouTube dapat memberikan manfaat tertentu, adanya pengawasan dan bimbingan orang tua tetap menjadi hal penting untuk memitigasi dampak negatif untuk perkembangan sosial anak.
Study of Residents' Lifestyles Viewed from the Perspective of Millennial Generation Residential Preferences in Medan Johor District Housing Khairunnisa, Nabila; Nirfalini Aulia, Dwira; Zahrah, Wahyuni
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i3.347

Abstract

Urban life is increasingly becoming the main focus in the development of urbanization in various countries, including Indonesia. With rapid economic growth, the millennial generation, which is the dominant group in the urban population, has a significant role in determining lifestyle trends, especially regarding residential preferences. This research aims to examine the lifestyle of housing residents in Medan Johor District with a focus on the residential preferences of the millennial generation. This research method uses a qualitative approach with data collection techniques through questionnaires and observation. The variables in this research can be divided into variable as well as demographic factors that may influence residential preferences (such as: age, income, marital status, etc.). The research results show that the millennial generation tends to have housing preferences that prioritize affordability, transportation accessibility and an environmentally friendly environment. The research results show that there is a connection between millennial lifestyles and residential preferences. Statistical analysis shows a significant relationship between lifestyle factors and choice of residence.These findings have significant implications for housing developers and related stakeholders in designing and developing housing that suits the preferences and lifestyle of the millennial generation in Medan Johor District with a sample of 6 housing complexes.
ANALISIS SKEMA PROMOSI PARIWISATA MELALUI TIKTOK TERHADAP MINAT KUNJUNGAN TSUKAMIE NOODLE BANDUNG Istifany Shabila, Ghina; Putra Saifudin, Mohamad Faizal; Khairunnisa, Nabila; Agustina, Sinta; Novianti, Wini; Gania Khaerunnisa, Zahra; Abdul Rozak, Rama Wijaya
JURNAL MANAJEMEN KULINER Vol. 3 No. 2 (2024): AGUSTUS 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmn.v3i2.249

Abstract

The existence of social media in the digital era has an important role in the promotion of various industrial sectors in Indonesia, including the tourism industry. There are many kinds of platforms that can be utilized in the promotion of a tourist destination, one of which is TikTok. TikTok is a culinary center platform where a variety of unique and creative culinary delights are celebrated and promoted, one of which is Tsukamie Noodle Bar culinary. This research aims to see the effectiveness of promoting Tsukamie Noodle Bar culinary tourist destinations through the TikTok platform in attracting tourists to visit. The research method used is a qualitative method, where researchers conduct direct interviews with the manager or owner of Tsukamie Noodle. The final results of the study stated that the manager stated that Instagram was considered easier and more convenient to use as a promotional media, especially in terms of building interactions with audiences thanks to its complete features.
PEMAKNAAN KESALAHAN DAN KETIDAKPASTIAN DALAM PROSES MANAJERIAL WIRAUSAHA: TEMUAN DARI PENGUSAHA PEMULA Hasyim, Hasyim; Lestari, Desi Irawan; Miftahussaidah, Miftahussaidah; Khairunnisa, Nabila
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 4 (2025): Volume 8 No. 4 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i4.53104

Abstract

Penelitian ini bertujuan untuk memahami bagaimana pengusaha pemula memaknai kesalahan dan ketidakpastian dalam proses manajerial kewirausahaan mereka. Kesalahan dan ketidakpastian merupakan dua aspek yang tidak dapat dihindari dalam dunia bisnis modern yang dinamis. Melalui pendekatan kualitatif deskriptif dengan paradigma interpretatif, penelitian ini menggali pengalaman sepuluh pengusaha muda di Kota Medan, Sumatera Utara, dengan menggunakan wawancara mendalam semi-terstruktur, observasi non-partisipatif, dan dokumentasi digital. Analisis data dilakukan menggunakan analisis tematik sebagaimana dikemukakan oleh Braun dan Clarke (2019). Hasil penelitian menunjukkan bahwa kesalahan dipahami bukan sebagai kegagalan, melainkan sebagai sarana pembelajaran reflektif (reflective learning) yang memperkaya pengalaman manajerial. Sementara itu, ketidakpastian dipandang sebagai ruang bagi kreativitas dan adaptasi terhadap perubahan lingkungan bisnis. Dari proses refleksi atas kesalahan dan ketidakpastian, terbentuklah ketangguhan wirausaha (entrepreneurial resilience) yang menjadi dasar bagi pengembangan pola pikir inovatif dan adaptif. Penelitian ini menegaskan bahwa pemaknaan positif terhadap kesalahan dan ketidakpastian menjadi fondasi utama dalam pembentukan karakter wirausahawan muda yang tangguh, kreatif, dan berorientasi pada pembelajaran berkelanjutan.
Implementation of the Bandongan Learning Method at Jamsaren Islamic Boarding School, Surakarta Khairunnisa, Nabila; Istanto
Tadrib: Jurnal Pendidikan Agama Islam Vol 11 No 2 (2025): Tadrib: Jurnal Pendidikan Agama Islam
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah Dan Keguruan UIN Raden Fatah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/tadrib.v11i2.29272

Abstract

Islamic boarding school education in Indonesia plays a crucial role in shaping the religious values and character of students. One of the traditional teaching methods still in use today is the bandongan method, which relies on the oral teaching of yellow books (kitab kuning) by kiai to santri (students). Although it has been practiced for centuries, the relevance of this method in the context of modern education, which demands interactive and technology-based learning, remains a topic that warrants further study. This research aims to analyze the implementation of the bandongan method at Jamsaren Islamic Boarding School, Surakarta, by exploring its implementation, identifying factors that influence it, and providing a comprehensive overview of the learning conditions at the boarding school. This research employs a qualitative approach, utilizing field research methods and a case study design. Research subjects include ustadz (teachers) and santri, with data collection techniques through in-depth interviews, direct observation, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The research results show that the bandongan method remains effective in conveying religious teachings authoritatively and preserving the scholarly tradition of pesantren, despite limited interaction between teachers and santri. To address 21st-century educational challenges, pesantren are advised to conduct learning innovations by integrating technology and more participatory approaches. This research is expected to make a significant contribution to the development of traditional learning methods that remain adaptable and relevant to contemporary needs
Co-Authors Abdul Rozak, Rama Wijaya AGUSTINA, SINTA Alfarizi, Muhammad Raihan Amaliyah, Aisyah Andi Kusumayanti Aulia, Putri Badawi, Agil Berlian, Gazanovva Dwi Marselina, Resya Fidrayani Fidrayani Fitriana, Devita Fitriani Nur, Fitriani Fitriani, Salma Gania Khaerunnisa, Zahra hasyim, hasyim Hilma Harmen Istanto Istifany Shabila, Ghina Jadidah, Ines Tasya Lafairuz, Nisrina Najla Lestari, Desi Irawan Liza, Levi Lauren Mattoliang, Lisnasari Miftahussaidah, Miftahussaidah Nirfalini Aulia, Dwira Novianti, Wini Putra Saifudin, Mohamad Faizal Putri, Savitri Novantira Salma, Siti Sapitri, Wira Setiawan, Gilang Sibuea, Novli Sitompul, Adnan Nirwanda Susilo Susilo Suwandi, Tri Syahrani, Najwa Taufik Rahman Toto Rahardjo Zahrah, Wahyuni