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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Studi Ilmu Manajemen dan Organisasi
Sulistiawati, Vira
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Inovasi dalam Packaging Produk Brondong : Dampak Terhadap Penjualan dan Loyalitas Konsumen UMKM Samsuri, Samsuri; Ramadian, Afzil; Ismartaya, Ismartaya; Sulistiawati, Vira; Nurjanah, Dewi Astri; Rahayu, Annisa Dwi; Rabbani, Muhammad Rafi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4310

Abstract

Desa Kertaraharja, Kecamatan Cikembar, Kabupaten Sukabumi, memiliki potensi besar di bidang produk olahan, khususnya di bidang makanan ringan tradisional yang dikenal sebagai brondong. Sebagai salah satu cemilan khas Indonesia, brondong memiliki potensi untuk ditransformasikan menjadi produk premium yang mampu bersaing secara efektif dalam pasar yang kompetitif. Meskipun demikian, banyak UMKM yang terletak di daerah ini terus menghadapi hambatan yang berkaitan dengan packaging, yang merupakan faktor penting dalam meningkatkan daya saing di era globalisasi kontemporer. Penerapan packaging yang menarik dan fungsional dapat menghasilkan pengalaman khas bagi konsumen dan menumbuhkan loyalitas pelanggan yang bertahan lama. Tujuan dari penelitian ini adalah untuk memberikan pelatihan dan pendampingan kepada pemilik UMKM mengenai inovasi dalam packaging produk, sehingga memastikan bahwa barang-barang manufaktur mencapai permintaan konsumen yang signifikan. Metode pendekatan yang dilakukan dalam kegiatan pengabdian pada masyarakat di Desa Kertaraharja adalah wawancara tatap muka serta pendampingan dan pelatihan dalam melakukan pengembangan packaging dan pelabelan pada produk.
The Influence of Organizational Culture and Self-Efficacy on Employee Performance with Work Motivation Gemina, Dwi; Kartini, Tini; Sulistiawati, Vira
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5166

Abstract

Purpose: This study aimed to assess the impact of self-efficacy and organizational culture on employee performance using work motivation. Methodology/approach: This study used a quantitative approach. The verification and descriptive aspects of this study were its defining features. Data were acquired through extensive literature searches and empirical field research. Results: This study illustrates the connection between improved employee performance, a robust organizational culture, elevated self-efficacy, and a keen interest in their roles. Employee performance is meaningfully impacted by organizational culture and self-efficacy, both directly and indirectly, via the mediating effect of work motivation. Conclusions: Work motivation is how organizational culture and self-efficacy affect employee performance. Limitations: The research results can only be extended to the workforce of PT. Ahli Elektrik Indonesia. Respondents may unintentionally develop subjective prejudices due to the way questionnaires are administered. The influence of other external factors that may affect employee performance was not considered in this study. Contributions: The staff of PT. Ahli Elektrik Indonesia were the focus of this study. Additionally, this study adds to the body of knowledge about employee performance research and attempts to identify the elements that influence employee performance at PT. Ahli Elektrik Indonesia that deserve attention.
Co-Authors Afzil Ramadian Dwi Gemina Ismartaya Ismartaya, Ismartaya Kartini, Tini Nurjanah, Dewi Astri Rabbani, Muhammad Rafi Rahayu, Annisa Dwi Samsuri Samsuri