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All Journal International Journal of Business, Law, and Education Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Al Faroqi, Fachmi
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The Nexus Between Data-Driven Decision-Making, Market Responsiveness, and Strategic Alliances in Boosting Business Growth of Start-Up Companies Lisbet, Zeanette T; Al Faroqi, Fachmi; Evelyna, Feby; Prihadi, Donny Juliandri
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.890

Abstract

This study explores the nexus between data-driven decision-making, market responsiveness, and strategic alliances in fostering business growth among start-up companies. Utilizing a quantitative research design, data were collected through surveys distributed to start-up firms, resulting in a sample that highlights the relationships among key constructs. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveals that data-driven decision-making significantly influences business growth, with market responsiveness acting as a mediator and strategic alliances serving as a moderator in this relationship. The findings underscore the importance of leveraging data analytics to enhance responsiveness to market dynamics and establishing strategic partnerships to optimize growth outcomes. This research provides actionable insights for start-ups aiming to navigate competitive environments and drive sustainable growth.
Penyuluhan Manajemen Kualitas Produk Pada Umkm Desa Wanakerta, Kec. Sindang Jaya Kabupaten Tangerang, Banten Al Faroqi, Fachmi; Atmaja, Sena; Hadi, Helmas Septiyo; Maesaroh, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15342196

Abstract

MSME have relatively more limitations compared to large companies, especially in quality management. In food products, the level of product safety produced is one of the most important indicators in assessing product quality. The problems that exist in MSME in Wanakerta Village are the low understanding of product quality management and the low understanding of SOP. Counseling is carried out by providing materials by speakers and training in product quality management and making SOP accompanied by discussions. In this counseling, direct interaction between speakers and participants is important. Participants are invited to discuss, ask questions, and share experiences, so that they can understand the concepts taught better. The results of the counseling are (1) MSME participants have better knowledge of product quality standards/4P, including products that adjust to target markets, attractive advertising, affordable prices; (2) MSME participants understand the creation of product SOPs and ensure that the production process is consistent according to SOPs
Penyuluhan Manajemen Kualitas Produk Pada Umkm Desa Wanakerta, Kec. Sindang Jaya Kabupaten Tangerang, Banten Al Faroqi, Fachmi; Atmaja, Sena; Hadi, Helmas Septiyo; Maesaroh, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15342196

Abstract

MSME have relatively more limitations compared to large companies, especially in quality management. In food products, the level of product safety produced is one of the most important indicators in assessing product quality. The problems that exist in MSME in Wanakerta Village are the low understanding of product quality management and the low understanding of SOP. Counseling is carried out by providing materials by speakers and training in product quality management and making SOP accompanied by discussions. In this counseling, direct interaction between speakers and participants is important. Participants are invited to discuss, ask questions, and share experiences, so that they can understand the concepts taught better. The results of the counseling are (1) MSME participants have better knowledge of product quality standards/4P, including products that adjust to target markets, attractive advertising, affordable prices; (2) MSME participants understand the creation of product SOPs and ensure that the production process is consistent according to SOPs
Co-Authors Atmaja, Sena Donny Juliandri Prihadi Evelyna, Feby Helmas Septiyo Hadi Siti Maesaroh Zeanette Tiarma Lisbet