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All Journal International Journal of Business, Law, and Education International Journal of Applied Finance and Business Studies Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi
Evelyna, Feby
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Nexus Between Data-Driven Decision-Making, Market Responsiveness, and Strategic Alliances in Boosting Business Growth of Start-Up Companies Lisbet, Zeanette T; Al Faroqi, Fachmi; Evelyna, Feby; Prihadi, Donny Juliandri
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.890

Abstract

This study explores the nexus between data-driven decision-making, market responsiveness, and strategic alliances in fostering business growth among start-up companies. Utilizing a quantitative research design, data were collected through surveys distributed to start-up firms, resulting in a sample that highlights the relationships among key constructs. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveals that data-driven decision-making significantly influences business growth, with market responsiveness acting as a mediator and strategic alliances serving as a moderator in this relationship. The findings underscore the importance of leveraging data analytics to enhance responsiveness to market dynamics and establishing strategic partnerships to optimize growth outcomes. This research provides actionable insights for start-ups aiming to navigate competitive environments and drive sustainable growth.
Pengaruh Keragaman Produk, Kualitas Pelayanan dan Lokasi Terhadap Minat Beli Ulang Produk Vape pada Toko U-Ang Vapor di Kebumen Eka, Armand Putu; Evelyna, Feby
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 2 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/acdes147

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Keragaman Produk, Kualitas Pelayanan, dan Lokasi terhadap Minat Beli Ulang pada Toko U-Ang Vapor Kebumen. Data sampel yang diambil pada penelitian ini yaitu konsumen minat beli ulang pada Toko U-Ang Vapor Kebumen yang berjumlah 100 orang. Hasil pembuktian hipotesis pertama Keragaman Produk berpengaruh terhadap minat beli ulang. Hasil hipotesis ke dua Kualitas Pelayanan berpengaruh terhadap minat beli ulang. Hasil pembuktian hipotesis ketiga lokasi berpengaruh terhadap minat beli ulang. Hasil hipotesis keempat Keragaman Produk, Kualitas Pelayanan, dan Lokasi secara simultan berpengaruh terhadap minat beli ulang.
Enhance marketing performance trough heritage, sincerity and quality commitment Evelyna, Feby; Trifiyanto, Kabul
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.341

Abstract

This study investigates the influence of brand authenticity dimensions on marketing performance in Central Java's batik industry. Despite UNESCO's recognition of batik as an Intangible Cultural Heritage and its strong export growth, batik entrepreneurs face challenges in developing effective marketing strategies amid increasing competition. Using a quantitative approach, we examined how three dimensions of brand authenticity—heritage, sincerity, and quality commitment—impact the marketing performance of batik enterprises. Data were collected from batik entrepreneurs in Central Java using a five-point Likert scale questionnaire and analyzed through SEM-PLS. Results revealed that the sincerity dimension significantly influences marketing performance, while heritage and quality commitment showed positive but non-significant relationships. These findings suggest that while all dimensions contribute to marketing performance, transparency, honesty, and genuine adherence to traditional values are particularly crucial for batik enterprises. The non-significant impact of heritage may indicate that cultural connections have become a baseline expectation rather than a differentiating factor in this industry. Similarly, quality commitment appears to function more as a necessary condition than a performance driver. This research contributes to brand authenticity theory by highlighting dimension-specific impacts in indigenous product contexts and offers practical guidance for batik entrepreneurs seeking to leverage authenticity for competitive advantage in markets increasingly favoring authentic, unique, and sustainable products.
 Enhancing teacher performance through competence and work discipline: The mediating role of work motivation Nilnal Muna; Azizah, Siti Nur; Evelyna, Feby; Susetyo, Aris
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.342

Abstract

The study was conducted to analyze the influence of teacher competence and work discipline on teacher performance through work motivation as an intervening variable at SMK Muhatammadiyah Kutowinangun. This research is a descriptive quantitative design, using 46 teachers as respondents by distributing questionnaires. This model used path analysis and data management tools, such as SPSS for Windows 25. The results of the study showed that competence and work discipline had a positive effect on work motivation. Competence, discipline, and work motivation had a positive impact on teacher performance. Work motivation mediates the influence of competence and work discipline on teacher performance. This finding provides an important contribution to the development of motivation theory, as well as being a practical reference for organizations in forming teacher discipline and competence.
The Impact of Short-Form Video Marketing, Influencer Relatability, and Trust Signals on Gen Z’s Purchase Intention Wahyudi, Muhammad Aria; Rahmadhani, May Vitha; Mu'is, Ahmad; Evelyna, Feby
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1108

Abstract

This study examines the impact of short-form video marketing, influencer relatability, and trust signals on Generation Z’s purchase intention in Indonesia. Using a quantitative approach, data were collected from 400 respondents aged 18 to 27 who actively engage with short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts and have made recent online purchases. Multiple linear regression analysis revealed that all three variables significantly and positively influence purchase intention, with influencer relatability showing the strongest effect. The findings underscore the importance of authentic influencer connections, engaging video content, and transparent trust signals in shaping the purchasing decisions of digital-native consumers. This research offers valuable implications for marketers seeking to optimize digital marketing strategies tailored to Generation Z’s unique preferences and behaviors.
Pengaruh Harga, Citra Merek, dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Sepatu Futsal Specs: Studi Kasus pada Pengguna Sepatu Futsal Merek Specs di Kebumen Saputra, Sapdho Agil; Evelyna, Feby
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 5 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i5.147

Abstract

This study aims to examine and analyze the effect of price, brand image and celebrity endorser on purchasing decisions. This research was conducted on the people of Kebumen Regency, data collection was carried out through distributing questionnaires to 100 respondents who used the Specs brand futsal shoes. Data collection techniques by distributing questionnaires. The analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis test and coefficient of determination. The analysis technique used is the SPSS version 23 analysis program for Windows. The results obtained in this study indicate that partially the price, brand image and celebrity endorser variables have a significant effect on purchasing decisions. Simultaneously, price, brand image and celebrity endorser variables have a significant effect on purchasing decisions.
Pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Keputusan Pembelian Kopi Instan Good Day Mocacinno di Kebumen : Studi pada Konsumen Produk Kopi Instan Good Day Mocacinno di Kebumen Suparti, Suparti; Evelyna, Feby
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 6 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i6.166

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Keputusan Pembelian Kopi Instan Good Day Mocacinno (Studi pada Konsumen Produk Kopi Instan Mocacinno Good Day di Kebumen). Metode pengumpulan data dilakukan dengan menggunakan kuesioner. Penelitian ini menggunakan teknik purposive sampling dengan sampel yang diambil sebanyak 100 responden pada konsumen Produk Kopi Instan Good Day di Kebumen. Sikap responden diukur dengan skala likert 4 tingkatan. Variabel yang digunakan pada penelitian ini adalah Kualitas Produk (X1), Harga (X2), Brand Image (X3) dan Keputusan Pembelian (Y). Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis regresi berganda dengan menggunakan bantuan program SPSS 25 for windows. Hasil penelitian ini menunjukan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinearitas, tidak terjadi heteroskedastisitas dan model memenuhi asumsi normalitas. Pengaruh Kualitas Produk terhadap Keputusan Pembelian menunjukkan berpengaruh dan signifikan. Pengaruh Harga terhadap Keputusan Pembelian menunjukkan berpengaruh dan signifikan. Pengaruh Brand Image terhadap Keputusan Pembelian menunjukkan berpengaruh dan signifikan. Kualitas Produk, Harga dan Brand Image secara simultan berpengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Product Quality, Product Design, dan Brand Image Terhadap Keputusan Pembelian Sepatu Bola Voli Mizuno di Kabupaten Kebumen Saputro, Alestantuno Panji; Evelyna, Feby
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.465

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Product Quality, Product Design, dan Brand image terhadap Keputusan Pembelian Sepatu Bola  Voli  Mizuno di Kabupaten Kebumen. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling. Pengumpulan data menggunakan kuesioner dengan skala Likert dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji t, uji f, dan koefisien determinasi dengan menggunakan SPSS 25.0 for windows. Hasil penelitian ini menunjukan bahwa Product Quality secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, Product Design secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, Brand image, secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Pengaruh Product Quality, Product Design, dan Brand image secara simultan berpengaruh terhadap Keputusan Pembelian Sepatu Bola  Voli  Mizuno di Kabupaten Kebumen.
Co-Authors Al Faroqi, Fachmi Aris Susetyo Donny Juliandri Prihadi Eka, Armand Putu Mu'is, Ahmad Muhammad Aria Wahyudi Nilnal Muna Rahmadhani, May Vitha Saputra, Sapdho Agil Saputro, Alestantuno Panji Siti Nur Azizah, Siti Nur Suparti Suparti Trifiyanto, Kabul Zeanette Tiarma Lisbet