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All Journal International Journal of Business, Law, and Education Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Al Faroqi, Fachmi
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The Nexus Between Data-Driven Decision-Making, Market Responsiveness, and Strategic Alliances in Boosting Business Growth of Start-Up Companies Lisbet, Zeanette T; Al Faroqi, Fachmi; Evelyna, Feby; Prihadi, Donny Juliandri
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.890

Abstract

This study explores the nexus between data-driven decision-making, market responsiveness, and strategic alliances in fostering business growth among start-up companies. Utilizing a quantitative research design, data were collected through surveys distributed to start-up firms, resulting in a sample that highlights the relationships among key constructs. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveals that data-driven decision-making significantly influences business growth, with market responsiveness acting as a mediator and strategic alliances serving as a moderator in this relationship. The findings underscore the importance of leveraging data analytics to enhance responsiveness to market dynamics and establishing strategic partnerships to optimize growth outcomes. This research provides actionable insights for start-ups aiming to navigate competitive environments and drive sustainable growth.
Penyuluhan Manajemen Kualitas Produk Pada Umkm Desa Wanakerta, Kec. Sindang Jaya Kabupaten Tangerang, Banten Al Faroqi, Fachmi; Atmaja, Sena; Hadi, Helmas Septiyo; Maesaroh, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15342196

Abstract

MSME have relatively more limitations compared to large companies, especially in quality management. In food products, the level of product safety produced is one of the most important indicators in assessing product quality. The problems that exist in MSME in Wanakerta Village are the low understanding of product quality management and the low understanding of SOP. Counseling is carried out by providing materials by speakers and training in product quality management and making SOP accompanied by discussions. In this counseling, direct interaction between speakers and participants is important. Participants are invited to discuss, ask questions, and share experiences, so that they can understand the concepts taught better. The results of the counseling are (1) MSME participants have better knowledge of product quality standards/4P, including products that adjust to target markets, attractive advertising, affordable prices; (2) MSME participants understand the creation of product SOPs and ensure that the production process is consistent according to SOPs
Penyuluhan Manajemen Kualitas Produk Pada Umkm Desa Wanakerta, Kec. Sindang Jaya Kabupaten Tangerang, Banten Al Faroqi, Fachmi; Atmaja, Sena; Hadi, Helmas Septiyo; Maesaroh, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15342196

Abstract

MSME have relatively more limitations compared to large companies, especially in quality management. In food products, the level of product safety produced is one of the most important indicators in assessing product quality. The problems that exist in MSME in Wanakerta Village are the low understanding of product quality management and the low understanding of SOP. Counseling is carried out by providing materials by speakers and training in product quality management and making SOP accompanied by discussions. In this counseling, direct interaction between speakers and participants is important. Participants are invited to discuss, ask questions, and share experiences, so that they can understand the concepts taught better. The results of the counseling are (1) MSME participants have better knowledge of product quality standards/4P, including products that adjust to target markets, attractive advertising, affordable prices; (2) MSME participants understand the creation of product SOPs and ensure that the production process is consistent according to SOPs
Pengaruh Variasi Produk, Kualitas Pelayanan, Dan Daya Tarik Iklan Terhadap Minat Beli Produk UMKM “New Mall Plg” di Desa Wanakerta, Tangerang Al Faroqi, Fachmi; Atmaja, Sena
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8104

Abstract

Penelitian ini bertujuan untuk mengetahui dampak secara parsial maupun bersama-sama variabel variasi produk, kualitas pelayanan, dan daya tarik iklan terhadap minat beli produk Usaha Mikro Kecil dan Menengah “New Mall PLG”. Metode pengumpulan data memakai angket tertutup. Angket disebar ke customer yang melakukan transaksi pada 3 bulan terakhir di “New Mall PLG” berjumlah 82 customer. Teknik analisis data yaitu regresi berganda. Hasil penelitian parsial yaitu variasi produk (t-value 1,992), kualitas pelayanan (t-value 3,906), dan daya tarik iklan (t-value 2,721) berdampak pada minat beli > t-tabel yaitu 1.99. Secara simultan variasi produk, kualitas pelayanan, dan daya tarik iklan berdampak pada minat beli dengan nilai F-values 18.438 > F tabel 2,72. Kesimpulan yang dapat diambil secara parsial dan simultan variasi produk, kualitas pelayanan, dan daya tarik iklan berdampak pada minat beli Usaha Mikro Kecil dan Menengah “New Mall PLG”
5R Education for Micro, Small, and Medium Enterprises (MSMEs) in Sukaharja Village Al Faroqi, Fachmi; Wijaya, Purnama
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18661839

Abstract

This Community Service activity aims to provide education and assistance in implementing the 5R work culture (Sort, Set in Order, Shine, Standardize, and Sustain) to Micro, Small, and Medium Enterprises (MSMEs) in Sukaharja Village, Tangerang Regency. MSMEs are an important sector in supporting the rural economy; however, in practice, many MSME actors have not yet implemented organized and sustainable workplace management. Common problems identified include the accumulation of unnecessary items, inefficient arrangement of work equipment, inconsistent maintenance of workplace cleanliness, and low work discipline. These conditions have an impact on low productivity, increased risk of workplace accidents, and decreased product quality. Through this 5R education activity, it is expected that MSME actors will be able to understand and implement more organized, clean, and disciplined work principles, thereby improving work efficiency, safety, and business competitiveness in a sustainable manner.
5R Education for Micro, Small, and Medium Enterprises (MSMEs) in Sukaharja Village Al Faroqi, Fachmi; Wijaya, Purnama
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18661839

Abstract

This Community Service activity aims to provide education and assistance in implementing the 5R work culture (Sort, Set in Order, Shine, Standardize, and Sustain) to Micro, Small, and Medium Enterprises (MSMEs) in Sukaharja Village, Tangerang Regency. MSMEs are an important sector in supporting the rural economy; however, in practice, many MSME actors have not yet implemented organized and sustainable workplace management. Common problems identified include the accumulation of unnecessary items, inefficient arrangement of work equipment, inconsistent maintenance of workplace cleanliness, and low work discipline. These conditions have an impact on low productivity, increased risk of workplace accidents, and decreased product quality. Through this 5R education activity, it is expected that MSME actors will be able to understand and implement more organized, clean, and disciplined work principles, thereby improving work efficiency, safety, and business competitiveness in a sustainable manner.
Co-Authors Atmaja, Sena Donny Juliandri Prihadi Evelyna, Feby Helmas Septiyo Hadi Siti Maesaroh Wijaya, Purnama Zeanette Tiarma Lisbet