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All Journal INFORMASI Prospect: Jurnal Pemberdayaan Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat
Abisono, Firya Qurratu'ain
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences

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Digital Literacy Landscape of Novice Voters in the 2024 Election in Indonesia Abisono, Firya Qurratu'ain; Hastjarjo, Sri; Destyani, Vincentia Ardhana
Informasi Vol. 54 No. 2 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i2.71246

Abstract

Elections are one of the times when Indonesian democracy runs because the people themselves will choose a pair of president and vice president candidates along with the existing legislature. Voters need to have enough information about the candidates in order to choose the best among them, especially novice voters. Novice voters need to have good digital literacy in facing the upcoming 2024 elections. The 2024 election itself is mostly from young people who are novice voters. The purpose of this study is to determine the digital literacy readiness of novice voters in 2024 elections. In addition, it will also be known what factors influence this readiness and the impact of the readiness of novice voters on their participation in the election later. This study uses a quantitative approach with descriptive methods. Data collection was carried out using questionnaires as primary data and literature studies as secondary data. The results and conclusions obtained in this study are that the majority of novice voters use social media as an information platform about the 2024 elections with varying levels of trust in the information. Most of the respondents chose not to share the information obtained related to the verification of uncertain news.
Empowering the Young Generation with Financial Literacy Abisono, Firya Qurratu'ain; Sri Hastjarjo; Novita Haryono; Aulia Suminar Ayu; Andrine Prima Afneta Arzil; Diah Kusumawati; Pawito; Hamid Arifin
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Januari 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v4i1.207

Abstract

Many young people adhere to the principle of YOLO or You Only Live Once, so this is a reason to use personal finances for self-reward or to buy everything they like, especially when they start to have their income. In connection with this situation, Bank Indonesia as the Central Bank has a mission to help increase the financial market deepening to strengthen the effectiveness of Bank Indonesia policies and support national economic financing. Bank Indonesia also wants to create an Indonesian society with a better understanding of financial literacy amidst the increasing enthusiasm of the younger generation to start investing but does not yet have adequate financial investment literacy. From this perspective, our Group Research helps with communication strategy issues related to financial literacy for the younger generation so that the information provided can be disseminated to the right targets and in a way that is easily accepted. Targeting the young generation aged 21-35 years, we held a workshop with the title Financial Literacy: Young, Smart, and Safe in Transactions and Investing as a communication strategy for public literacy to correctly recognize and understand the forms of investment and banking products that suit their character.
Penguatan Kapasitas Pemasaran Online bagi Pelaku UMKM Pemustaka di Kota Magelang Provinsi Jawa Tengah Hastjarjo, Sri; Ayu, Aulia Suminar; Haryono, Novita; Arzil, Andrine Prima Afneta; Abisono, Firya Qurratu'ain; Pawito, Pawito; Haryanto, Haryanto; Arifin, Hamid; Kusumawati, Diah
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Desember 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2676

Abstract

This article discusses an online marketing training program for Micro, Small, and Medium Enterprises (MSMEs) who are also library users in Magelang City. The program was part of a community service initiative by Universitas Sebelas Maret in collaboration with the Library and Archives Office of Magelang City. The background of the program is the low level of digital literacy and online marketing skills among MSME actors, which limits their market reach and product competitiveness. The one-day workshop adopted a hands-on practice approach with practical materials, including basic strategies for digital marketing through social media, optimization of Instagram and WhatsApp Business platforms, and the creation of engaging and effective promotional content. A key framework introduced was the "3K" strategy: Know your market, Consistent branding, and Active communication. Evaluation results showed significant improvements in participants’ understanding and skills in digital marketing. Moreover, the training reinforced the role of public libraries as centers of productive literacy, bridging access to information with community economic empowerment. This activity demonstrates that synergy between academic institutions, local government, and MSME communities can foster inclusive training models that are responsive to the real needs of small businesses in the digital era.
Co-Authors Andrine Prima Afneta Arzil Arifin, Hamid Arzil, Andrine Prima Afneta Aulia Suminar Ayu Ayu, Aulia Suminar Destyani, Vincentia Ardhana Diah Kusumawati Diah Kusumawati, Diah Hamid Arifin Haryanto Haryanto Haryono, Novita Hastjarjo, Sri Novita Haryono Pawito Pawito Pawito Sri Hastjarjo