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All Journal Prospect: Jurnal Pemberdayaan Masyarakat Jurnal Komunikasi Massa
Novita Haryono
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Perencanaan Komunikasi Dinas Perhubungan Kota Surakarta dalam Mensosialisasikan Program Batik Solo Trans Naufal Dzakiyul Afkar Putra; Novita Haryono
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90278

Abstract

The city of Surakarta has a public transportation facility called Batik Solo Trans, initiated by the Surakarta City Government through the Department of Transportation to increase public interest in the use of public transportation. This research explains the efforts of the Surakarta Transportation Agency (Dishub) in designing and implementing the BST socialization program that has been carried out for ten years. The program is conducted regularly in schools, sub-districts, and districts, with different themes and focuses each year. This research aims to understand the communication planning of the Surakarta City Transportation Agency in socializing the Batik Solo Trans Program to increase public interest in public transportation. The method used is descriptive qualitative, focusing on gaining a deep understanding of planning, organizing, actuating, and controlling. Data collection techniques used in this study are in-depth interviews, observations, and documentation conducted in the Surakarta City environment. The results of this study indicate that the planning, organizing, actuating, and controlling processes have been implemented. The planning element attempts to see how the planning carried out by the Transportation Agency to arrange activity plans that include efforts to increase public interest in Surakarta's public transportation. The organizing stage involves the formation of a coordinated work team, with members having clear roles and responsibilities, creating an efficient structure to support program implementation. Actuating is the stage of implementing planned activities. Finally, the controlling stage includes a comprehensive evaluation of the program's effectiveness, including community responses, participation levels, and understanding of Batik Solo Trans.
Empowering the Young Generation with Financial Literacy Abisono, Firya Qurratu'ain; Sri Hastjarjo; Novita Haryono; Aulia Suminar Ayu; Andrine Prima Afneta Arzil; Diah Kusumawati; Pawito; Hamid Arifin
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Januari 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v4i1.207

Abstract

Many young people adhere to the principle of YOLO or You Only Live Once, so this is a reason to use personal finances for self-reward or to buy everything they like, especially when they start to have their income. In connection with this situation, Bank Indonesia as the Central Bank has a mission to help increase the financial market deepening to strengthen the effectiveness of Bank Indonesia policies and support national economic financing. Bank Indonesia also wants to create an Indonesian society with a better understanding of financial literacy amidst the increasing enthusiasm of the younger generation to start investing but does not yet have adequate financial investment literacy. From this perspective, our Group Research helps with communication strategy issues related to financial literacy for the younger generation so that the information provided can be disseminated to the right targets and in a way that is easily accepted. Targeting the young generation aged 21-35 years, we held a workshop with the title Financial Literacy: Young, Smart, and Safe in Transactions and Investing as a communication strategy for public literacy to correctly recognize and understand the forms of investment and banking products that suit their character.
Co-Authors Abisono, Firya Qurratu'ain Andrine Prima Afneta Arzil Aulia Suminar Ayu Diah Kusumawati Hamid Arifin Naufal Dzakiyul Afkar Putra Pawito Sri Hastjarjo